European Stars And Stripes (Newspaper) - April 4, 1985, Darmstadt, Hesse My selecting the perfect stirring Caramel by Godiva showcase store on the place Stephanie in by Judy Sarasohn staff writer Paul Duffy is not talking Tiffany or society a Hes talking to be when you buy a youre buying a very Good imagery and a Way of when you buy youre not buying just youre buying an imagery youre buying a Way of said Export manager for Godiva a Roll Royce is a Godiva is the Roll Royce of he thought a moment and rephrased that Roll Royce is the Godiva of sitting in his office at Godiva Chocolatier Headquarters in Duffy is not entirely but Hes not entirely joking the mystique and image of Godiva chocolates is Godiva Chocolatier Sells its luxury chocolates around the world for about to a kilogram a Pound Ballotin of Godiva chocolates in the states costs about a kilo in Japan can Cost up to because of the Strong Godiva chocolates May be a Little More affordable for americans in a store in for Sells the kilo Box for 64 Marks about prices in Belgium Are even less because of government Price chocoholics and other connoisseurs have their personal but Godiva chocolates do have the reputation of being special and obviously at a Godiva is not Candy there Are More than 240 outlets in Over 20 countries around the Duffy said he gets at least two Calls a Day from entrepreneurs around the world who want to set up during a recent he received a Call the Beirut store Send More chocolates fast the Airport is even the stores have with Crystal Classy displays and fancy thirty five percent of All Godiva Are totally hand puffy of the remaining Many Are partially hand year Godiva makes 75 Standard truffles and other sweets act seasonal chocolates and such As bunnies and eggs for All of the Godiva chocolates Are made in one Brussels factory or As Duffy Calls it except for most of the Godiva sold in the United there is a Plant in because liquor laced or liquor filled chocolates May not be imported into the some alcohol free Godiva chocolates Are exported to the Godiva uses a Small amount of liquor for lacing Many of the chocolates not to give them a Duffy but to perfume the the founder of Godiva was Joseph who in his teens worked with his father in the family business of supplying confectionery goods to Brussels when his father drops took Over the business and following world War he turned to marketing a prestige the family chocolate was but it was being sold drops he doubled the Price and sales continued to j it got him was a but he was a he just there was a demand for luxury Duffy said the name for the company came from who was Reading a Book about lady the 11th Century noblewoman who fas legend Rode through the streets of dad Only in her Long Blond tresses so that her husband would lighten the Peoples the name sounded romantic and Godiva now is owned by Campbell soup something that the chocolate wish to downplay to avoid Derhy stifling their the size of Campbell has Given us the Opportunity to expand without Day today interference because its a different Duffy stepping off the elevator onto the first floor of the manufacturing where the luxurious sweets Are one is hit by a unmistakable a lot of the dark Brown pipes crisscrossing the ceiling carry dark of milk t Godiva Chocolatier who is Given the Basic then we add our a Godiva specially that is the foundation of Many of its creations is praline which is not to be confused with the or the term for a chocolate of to make praline at the Godiva hazelnuts Are ground by a Stone Mill and then mixed with the mixture can be made into Little bars to be covered with other types of smoothed into a filling for chocolate heated to a liquid for layering on other chocolates and mixed with trays of holds move Down conveyor belts to be splashed with after be entrusted with handmade fillings before being or covered Over in on another bites of praline and nuggets of fillings Are swathed in workers dressed in White lab Coats trim the rough edges off the while others stack lined rejecting those morsels with imperfect the imperfect ones will be melted Down and reused or simply Godiva does not sell workers a table picking through walnuts for the perfect half to decorate two workers Are brushing big easter egg holds with dark their colleague is using a paint Brush to cover a 13inch hardened dark chocolate eggshell half with milk the Shell later will get a third layer of praline and then be married up to its half and a line of Godiva workers were taking smaller chocolate egg halves filling them Yyi lha variety of closing them up with other eggshell anchoring them in a Box with yellow and Lavender ribbons and then decorating the boxes with Lavender and yellow silk marinated cherries dipped in fondant were waiting to have their stems each with a drop of the stems Are bought separately because cherries with stems can not be marinated without developing a Woody in the Valere Hellinckx is stirring boiling Caramel in a Copper he has worked for Godiva for 16 and previously was a pastry his wooden spoon is a he sniffing at another vat of which Vyas being churned by an electric mixer a machine in his its always better when you stir it he he will determine if the Caramel has reached the right temperature by but first dipping his fingers in ice water the Caramel will then be poured on water copied tables or Marble All of this care and attention to detail adds up to a posh you can buy yourself a Roll Royce image for Duffy there is always a Godiva affordable to Godiva is affordable y v exterior of the Godiva store on the grand place in photos by Stephanie James Nancy Blubaugh wants to sell chocolate to the military Community in Godiva is starting to set its sights on a new Market not normally associated with old Money or the Jet set the military in the company is banking on airmen and sailors knowing about Godiva chocolates from its advertising in the and being influenced by their surrounding european Nancy who began in february Selling Godiva chocolates in her Concession the finer things at the chevres gift is the Godiva representative to the she plans to Market the chocolates at her concessions in the gift shops at and and then to expand to other i think the troops have been they want the finer they be in the military now unless they Blubaugh someone comes out of the Field painted with weeds in his Hes class a Hes our More than a half a ton of the chocolates were sold in three weeks at chevres from a Small Corner of the store after they first arrived Blubaugh and Godiva would like to develop a marketing approach of mailing gift packages Back to the states for service members who want to Send a gourmet european gift while the chocolates May be too expensive for a Chocoholic in the military to buy for personal there Are Godiva that Range from a few dollars to and More that seem reasonable for special presents not All varieties Are available in All a Pound of variety chocolates costs in the Belgium for the perhaps a Tuxedo Box of a wooden crate of grands crus or the Hunters a Box of chocolate Cream filled chocolate gun for the a Laurent Perrier bottle of chocolate Champagne corks or a prettily wrapped Ballotin for the theres the Coffee a Box of thin chocolate for the there Are chocolate Tennis and Golf Judy Sarasohn 10 Magazine april stripes Magazine 71
