European Stars And Stripes (Newspaper) - July 8, 1985, Darmstadt, Hesse                                Daily Magazine financial adviser Howard Ruff stands by his private plane after a business meeting in financial wizard Howard Ruff dealing in prob a photo by John Barbour associated press Hes suffered through one Bank his wife balances the household his Secretary balances the in vestment his kids criticize the Way they say he spoils his 12th 2yearold Terry so Why do so Many people Harken to How Ard ruffs financial words of paying for his weekly newsletter that reaches some they Trust he because Over the years he has made them a lot of and made it for himself As he is not a he says in making and there is a considerable in not looking for in looking for if youre dealing with even with the Odds on your youll still have losing but the Odds if you keep the probabilities on your youll be right More often than it takes much work and a dedicated staff of almost which is Why he Doest have time to Deal with Hes too Busy watching Gold and lumber and the Dollar and Money Market funds and Cotton and cattle and tills and All the other variables that waft across the financial landscape Day after it takes a lot of ego to be Able to make the predict Ruff his Blue eyes and it takes a lot of humility to be Able to admit youre wrong in time to keep you from losing your Many other shirts Are involved As Ruff is one of a Brave band of financial wizards who spin out their forecasts weekly or biweekly or monthly and reach somewhere Between and a million each looking to make a mint on the changing or at least to cling to retirement funds that Are keeping Pace with of maybe newsletters out perhaps 350 Are by Independent is probably in the top five As measured by he Hopes to Field a group of newsletters with a total circulation of he charges something under for the Basic for More the subscriber can buy a Tollfree Access to ruffs 24hour hotline for personal financial any one of the prime financial wizards who put their guess on the line is a potential and some have no one wins and everyone wins some its a lot like betting the jockey and not the the difference is that in the markets you can save part of your bet at the Racetrack you lose it at Ruff is seasoned in both defeat and he admits that there Are spells when humility and ego Are not operative at the same but the Market place tends to discipline you to if you have the sin of it eventually destroys you and you dont sur so the key int to be right All the the key is to be right More often than and to Cut your losses when wrong he predicted that the Dow Jones aver age would hit 1500 by the end of last it has yet to do More than nudge he con he decided there would be a Bull Market in stocks Back in 1983 and so moved out of Bonds and into Oil and caught them All at the Peak and took a 25 percent right Back at the end of when everyone was proclaiming the recession he said no that there would be a second a barn he told businessmen to pare inventories and stockpile it was the right that same year he said interest rates would plummet far lower than anyone while other experts were predicting they would Rise to 25 he was right then in the third Quarter of 1982 he correctly called one of the most spectacular recoveries weve Ever he is proud of his move on Gold in july he caught Gold stocks at the Bottom and Rode them up to a 140 percent when he finally gave the signal to his followers had made a 70 percent profit in 10 Ruff has detailed his concept of the cycles in his new making his first How to Prosper during the coming bad sold in 2 million in someone out there is he characterizes the Economy As consisting of alternating bouts of inflation fever and recession with each inflation phase reaching new and each recession deeper than the previous the successful people in my business generally do two things they come up with a Model of the Market place that they feel matches reality i think the chills and fever concept is historically demonstrable the second thing is where you Are in that to do that he keeps a constant Eye on innumerable Varia from the commodities Market to the securities from Gold to interest from the Dollar to i think i can forecast the Herd better than i can forecast the individual if youre talking about i cant predict which Way the big investors will i dont know anyone who in not a hot Stock picker and i never really he says his Job is telling his subscribers where they Are in an economic and How certain investments behave traditionally at that it sometimes gives his conservative forecasts a bad name in a business which lives on Ive been called a lot of the Prophet of doom and so i dont think that what you can really say about he says he tries to temper his predictions with the reality of his own in which his life has taught him certain his father was a Brilliant mathematician and Busi Nessman who took to gambling and Stock he lost everything in the Stock Market crash of took to drink and finally committed Ruff was 6 months old at the he thinks he has Learned his fathers he Doest and though he also at one Point in his life had won a lot of he decided to he says he also inherited some of his fathers skills As i guess i formulated a principle if you have extravagant you have extravagant weaknesses to go along with i have some extravagant talents and i have some extravagant weaknesses which Are none of your his dedication to his family is related to his readers in the pages of his newsletter along with his in addition to their own nine the ruffs have taken on half a dozen or so Foster children and adopted three of in one of his first business ventures he took Over the Den ver franchise for Evelyn Woods Speed Reading Reading and was quite successful until he Over expanded into other businesses and went i remember waking up at every morning and feeling like Chicken wondering which part of the sky was going to fall on me that i went through All that and the worst i could imagine would happen to me financially and i discovered it want the end of the july the stars and stripes Page 13