European Stars And Stripes (Newspaper) - July 24, 1985, Darmstadt, Hesse                                Daily Magazine chomping on the a guide to food Kominicki staff eating junk food in Paris should rate As after the City is the self professed capital of the Mecca of the Chine of sacrilege or Paris has not overlooked those anxious to give the palate a Reform school Educa when the craving arrives for something not so the cites restau ration rapid is do not make the mistake of assuming America is leading the junk food race in As with most everything the French prefer their own brands Only two dozen of the country 430 fast food chains Are Frances largest dominates the Street Trade with a menu that is free of Catchy names and flashy the chains top of the line Baco cheese Burger goes for about for and Quick hamburgers Are quicks Spades Spade marketing works the Chain did about million in business last Quick boasts six Paris 2 and trying very hard is the Chain founded by Raymond junk food fanatics with history minors May remember that Dayan once ran Paris Mcdonalds outlets but had the franchise taken away in 1982 when corporate inspectors claimed they were poorly kept Dayan has struck Back with a there Are now 18 Sokitch including a prime spot on the champs the restaurants expect sales of around million this Sokitch seems aimed at a mix of the decor White and Black Grid Chro me lights and nonstop music videos suggests a younger but the latest Sokitch advertising Campaign May be trying to attract a More sophisticated posters feature a with slightly spread legs Clad in Black diving into a hamburger the Type for adults Only the Sokitch menu will be familiar to anyone who has eaten under the Golden theres a big Mac the featuring two beef special on a sesame seed the sauce is a bit More piquant than the Mcdonalds but otherwise there is Little ditto for the other burgers theres a Quarter Pounder with and without plus regularized burgers and the Kitch Sokitch French Fries Are not As Good As but whose Are the milk Are especially thick and the one difference Between the two menus the Sokitch baked the Middle aged May balk at eating standing staring into a Mirror and chewing to the sound of Cyndi Lauper on the but the Young of Paris dont seem to and Dayan has Learned at least one thing cleanly during a recent Sokitch the cooking area was mopped so Many times that the counter help was having trouble hustling through the look for the Orange Sokitch restaurant sign or the a k inside an West Texas natives May recognize the logo its almost identical to the one used by Circle k convenience Burger King is making its own Stab at win Ning Over parisian the Chain boasts a champs Elysee location last moved onto Boulevard within sight of notre Dame and fashionable sidewalk stops like the Petit cafe More importantly for the profit the outlet is within easy Range of students at the nearby As for the its typical Burger King fare photo by Dave Didio move Over Burger Sokitch restaurants Are making their the pronunciations Are poly Lingual fast food fans ask for writes pronounced for reset or a shake Vanille Schock making moves in the Paris fast food Market Are free time hit Burger hit burgers Are More like a sub than a Burger and come Clad in a paper the image being that Only the truly cultured eat hit the chains ads support this we see a Man in a White dinner jacket carefully holding his hit Burger by the an adjoining photo shows the poor Slob who chose to eat at the Competition dripping Mustard and Ketchup on his july 1985 Paris boasts 13 free and Mcdonalds to be but bring ing up the rear with Only five because Dayan converted his old locations to the company suffers from the Lack of prime real Mcdonalds of Paris largely ignores the teenage focusing instead on tots and their watch out for the lure of Ronald Mcdonald sponsored playgrounds and other novelties for the the restaurants Are everything Ray Kroc dreamed they be exactly like any other Mcdonalds anywhere Bon the stars and stripes Page 13