European Stars And Stripes (Newspaper) - January 8, 1986, Darmstadt, Hesse                                Wednesday. January 8, 1966 x naw Voth Olmut photo Kip Diprato to Lehet can hit Efa Fig Elreda and Mary Catt on skin care. A Man who s making it in a woman s world by Georgia Dullea naw York times _ _ _ wherever life takes him Kip dip pro in m engages women in what is known in his v line of work As warm  Banks h we Are the Best places he says because of the Long lines. Do you believe this line he will say to a woman in a Bank moving on to the weather and other Neutral topics before complimenting her on some aspect of her appearance and offering her a tree facial. Another Man might get a dirty look or worse. But the Gold pin on Dipaolo s Label spells out Mary Kay cosmetics and the business cards he presses into women s hands identify him As a sales director for the company. These credentials along with the chatter have moved women to buy so much lip a loss and such from Dipaolo that he now drives a Cream Oldsmobile Furenza one of the company s sales bonuses. Erma Bombeck Dipaolo is making it in a woman s world direct Selling. Of us 5.8 million salespeople about 20 percent or 1.2 million Are men. According to the direct Selling association. The Trada association says Man Are More Likely to be Selling sturdy products such As encyclopedias and other things that Are the stud of dreams. Al Avon products. 5,000 of the sales Force of 400.000 Are men. A spokesman Al Mary Kay s Headquarters in Dallas said no figures were kept on the number of men representing the company according to the marketing department s estimates no More than 700 of Mary Kay s 152,000 Beauty consultants or salespeople Are men. Records show that men Don t achieve the same level of Success As women Here it Mary Kay said the spokesman. Carol Floyd. She attributed this to women s natural reluctance both to allowing salesmen in the sir Homes and to being seen by men while not wearing makeup As required Lor a Mary Kay skin care class. The stars and stripes Page 17 Kip Dipaolo. 24 years old. Professes to have encountered no such reluctance in three years of promoting cosmetics part time. As head of a sales unit of 27, live of whom Are men he says he earns 312,000 a month in commissions on its sales. The unit is currently on  As they say it Mary key for a Pink Buick regal the level below the Pink Cadillac. Hopefully he was saying the other might ill be driving a Pink car in a couple of months or so. People say. Kip a Pink car but hey the Money s Green this was in his apartment on West 16th Street. On the door was a Pink bumper sticker saying ask me about Mary Kay  inside. The scent of or. K Cologne Hung in the air. Dipaolo was just Linis wig a training session with two new Beauty consultants Mary Castro and Cynthia de Figueiredo. He showed Thorn How to display and apply the products frequently repenting the company Credo. Try before you  both Dipaolo a to de flu Elfredo Are airline flight attendants and dry skin is an occupational Hazard All Light personnel even pilots Are Inlo skin care systems Dipaolo said ii you Don t us something the Lack of Huml Dily in the plane will ruin your skin he was using another Brand of male skin Caro products when n fellow Light attendant who was also a Mary Kay consultant persuaded him to try the or. K line and eventually to join the company. Since then he says he has recruited 20 men most of whom had initial misgivings and half of whom have dropped out. In cons Rast to major department stores where a Man behind a cosmetic counter is no longer a rarity he said men Are wary of demonstrating makeup to groups of women in private Homes which is the Mary Kay Way. They re afraid their masculinity is going to be threatened whether they re Gay straight or whatever he said shrugging. But Man Are Good of this and women love to be complimented by a Man. When i give a skin Cere class and i say babe this Eye Shadow color looks super on you she listens because she values a Man s  in training men to sell to women he said he warns again intimidating or patronizing the customer. Personal sales Are Only a Small part of the picture. As More and More women taks full time jobs the Pool of direct Sellers shrinks and recruitment becomes the name of the game. Thus Dipaolo views every customer for a tree facial As a potential Beauty consultant. He finds recruits on hts Many jobs flight attendant practical nurse and dance teacher As Well As in Public places using the warm chatter technique. This is opposed to cold bookings on Street Corners. T Here he passes out promotional fliers Catling Good afternoon a am. We have a free offer for you today from Mary Kay cosmetics. Good afternoon sir. Did you know thai daily exposure to the environmental elements in a Large City can be detrimental to your skin the filers Ere not pressed Inlo just any hand Only Well manicured ones. Although he gets Only 10 to 17 leads for every 1,000 fliers distributed cold booking pays off he says. Another Man or woman might be discouraged by such results. Not Kip Dipaolo. He reminds himself thai the reason half of the direct Sellers quit Wilf in two years is discouragement and he Tell himself Kip. You just scrape those Knees off and get Back up  a draws his inspiration from Mary Kay Ash. Who founded the company in 1963 after complaining of sexual discrimination in direct sales. Mary Kay says you can have anything in this world you want and that goes for men too he said. Ost of us look upon the new year much like a child sitting in front of a Large Gold Box with his name on it. We Cen 1 Wail to rip it open and see what s inside that s Why we devour every list of predictions to come Down the Pike. What trends Are going to to in what s destined to go out who will be hot who will be not who is going to win who is going of lose How seriously should we Lake these soothsayers who have been divined to give us a glimpse of our future