European Stars And Stripes (Newspaper) - February 12, 1986, Darmstadt, Hesse                                Magazine Ullh pro  America t dog and Tat an being Pampeno with new Brandi and Haven oreo Montial feed. Pampering fido haute feline cuisine Bojoh Demers United press International gourmet food has Gona to the dogs. Now Rdo and cats too can join the ranks of the upwardly Mobile an please their discriminating palates wit gourmet pet foods. That finicky cat Morris would no doubt approve. From haute feline cat nibbles to Lamb and Rice loaf for Picky dogs pampered pets have their Choice from a growing number of new pet food lines offering everything from gourmet to All natural to downright exotic. I Don t see this As a Short term trend said Linda Coffey whose haute canine and haute feline products Are sold by such stores As Nelman Marcus Marshall Reid l Magnon and harrods of London. I think the products Are designed to Appeal to people who care about animals and who have upscale taste and disposable income. One segment of my Market is people who can t afford expensive houses or expensive cars but who have a pet and will lavish on that pet All the care they Don t upon  the company Coffey founded four years ago in Minneapolis called a Coffey ltd., is one of the most noteworthy seeking Success with pets via their Quality conscious owners. With such products taste and texture had better Appeal to the cats and dogs themselves a preference figured out through round after round of rigorous testing. The packaging on the other hand is All for humans tapping into the same sort of trendiness that makes buying Godiva such an event even for people who Don t go crazy Over chocolate Coffey began with a single Doggie snack developed by taste tests against any other similar offering she could find. Adding Large amounts of oregano and Parmesan cheese to the Standard canine mix she found just the ticket to the average dog s taste buds. Haute canine snacks met with such Success Coffey turned her attention to cats a decision that proved More difficult than expected. After lots of work toward an original recipe cats Are so fussy she decided to import the food from England and package it for her line. Hoping there s never too much of a Good thing Coffey has branched of into a Host of gourmet gifts leading the consumer from haute canine and haute feline to special greeting cards to Send with the snacks logo Laden bowls with coordinating place Mats and the latest designer heart boxes for that special pet on Valentine s Day. I be seen a business that started very Small increase its sales so to 70 percent each year she said. This growth indicates an acceptance of the product at the retail level especially considering the number of repeat customers from year to  not All gourmet pet companies Are As new As their emphasis. In Irwindale calif., for instance breeder s Choice has used its nearly four decades of experience to produce a line of Frozen foods it Bellevou will blend great nutrition with a transparent play for upscale business. The line dubbed gourmet Fine dining for dogs offers what executive vice president Jeff Taylor Calls the ultimate in  around his shop dry is almost a dirty word. It certainly is no Way to make a dog food. Gourmet comes in three All natural flavors each packaged in a color coordinated Box decorated with the words be gourmet and a Trio of chefs in High White hats. Canlow Connor Timuira can choose from Chicken loaf baked loaf and Lamb and Rice loaf. The Frozen items Are very palatable and highly digestible unlike most dry dog foods said Taylor. The consumer is looking for a pet food that not Only satisfies the pet s nutritional needs but one that will continually satisfy his palatable Ltd  food in other words tasty enough and interesting enough to keep the dog from getting bored. Gourmet s Chicken loaf contains real Chicken and whole grains baked in a flavorful Way while the baked loaf is aimed at dogs that demand the nutrition and flavor of beef. Lamb and Rice loaf is a special creation developed for finicky dogs and even cats with delicate stomachs. This product made of Lamb by products Rice and carrots is recommended by quite a few veterinarians As an alternative diet for pets that cannot eat beef. For All the excitement Over gourmet Taylor said it was pretty much business As usual around breeder s Choice. The main push remains Selling Frozen Over dry emphasizing the nutritional advantages of the firm s chosen process. The gourmet pet business Well that s definitely wait and see. We be changed the package made it a Little More acceptable to the consumer said Taylor. We be taken our Best products and put them into a consumer package that opens them up to new  psychotherapy for pets associated press i costs Between $46 and $100 an hour to get pet analysts to unleash their knowledge and treat Rdo psyche but Many say they have plenty Foci Tomeren and fewer people Are laughing at of Mctere front dog training. Based in Washington . The Tetu of minute in society has changed Fox said it s not a trend or fad but it s Here to  As a result pet therapy is no longer ridiculed he said. The prices might be though. Many callers after asking about fees will say forget it and hang up or suggest she do it for free she said. People who can afford it and consider their pets part of their families Don t flinch at the Price. Thirty years ago it was generally Felt that animals did not have emotions and therefore could t have emotional problems Fox said. Fox a veterinarian helped Pioneer ethology the scientific study of animal behaviour and expressed his views in such books As understanding your dog and understanding your cat. If a rift arises Between pet and owner pet therapists must Deal with both the animal and the owner Miller said. Fox compared Pel  to Parent child relationships. In the past the stick and discipline method prevailed but now there Tea greater sensitivity drawn into raising and educating children the same with animals he said. But the Counselor agreed that in most cases people need therapy More than their pets do. We actually Psychoanal to the owners More than anything else Miller said. Pearce who has a Bachelor s degree a animal science and a master s degree in biology agreed people tend to cause most of the dogs problems. You can t go into a family situation and try to fix the dog without addressing the Way the family interacts with the  most of to pc four togged Puent Are lonely or spoiled she said. They Are either left alone to run outside to become neurotic and crazy or they re inside driving everyone crazy and literally running their owners  she said. During a therapy session Pearce said Shell watch How a dog reacts to her if if a suspicious or Friendly whether it jumps around demands attention or just rests. At the same time she listens to the owner s tone of voice and watches to see How he or she handles the pet the principles i use in treating behavioural problems have been established in labs for  wednesday february 12, 1986 stars and stripes Page 13