European Stars And Stripes (Newspaper) - February 12, 1986, Darmstadt, Hesse                                Dynamite at tee Alexis parlays assets into a dynasty All her by Vernon Scott United press International Glamour was invented in Hollywood shortly alter the turn of the Century reached its Zenith in the 40s and has been in decline Ever  television thanks to prime time soap operas is reviving the old Pizazz. Glamour an ephemeral Quality Al Best has been the province of motion picture stars male and female alike but mostly superstar actresses. Jean Harlow Greta Garbo Marlene Dietrich and scores o other vital successful women captivated audiences in this country and abroad with their elusive enchantments. They were alluring mysterious creatures who were never seen publicly unless they looked their stunning Best. The tradition was passed from one generation of Young beauties to another from Mary Pickford and Clara Bow Down to Carole Lombard Betty Grable Rita Haywond Lana Turner and Marilyn Monroe. Their faces and bodies adorned Magazine covers and calendars to say nothing of billboards and of course marquees on thousands of Heaters around the world. They were alter All Only flesh and blood women but they gave the illusion of being goddesses. Reality be damned. The stars were essential for National morale during the great depression later in world War ii and in the Post War Boom years. This magical sorority mesmerized the rest of us. Whether they were leading pairs of russian wolfhounds on leashes to premieres dragging their Sables on the ground flashing two ton Diamond solitaires or being photographed bathing in Champagne actresses were mostly Light hearted fun and gave a boost to everyone s spirits. Glamour girls began to disappear in the 1960s with the end of the Hollywood studio contract system which had provided most of the Ballyhoo. Their doom was sealed by a Cycle of serious Down to Earth dramas requiring More of actresses than Beautiful faces and Well turned curves. Raquel Welch and other Jenny come Latelle suffered ridicule at the hands of feminists and the new Hollywood most recent to feel the backlash is to Derek. Moguls and audiences alike who wanted realism were rewarded with meryl Streep Sally Reid Sissy Spacek. Debra Winger Diane Keaton and Ellen Burstyn. No intrigue of mystery surrounds that group of distinguished stars. Interesting yes. Glamorous hardly. If glad or remains All but dead in movies television is beginning to 1111 the vacuum. Almost Ingla Handaly Joan Collins of to s dynasty series has brought Back a Brilliant splash of Glamour. Collins is gorgeous flamboyant possessed of enormous sex Appeal and much married All common denominators shared by Many Glamour girls of the past. She is also enormously popular with viewers. The one element that sets Collinu apart from hundreds of enchanting predecessors is her age. Long before age 50, Glamour girls of the past had been sent to enforced obscurity. But at age 52, the Sloe eyed voluptuous Brunette has parlayed her assets into a considerable business dynasty of her own and a fabulous acting career that she was once advised to abandon. Collins was the Center of All eyes not Long ago when she entered the Beverly Hills hotel s Polo lounge for lunch waving her newly lacquered fingernails As she Sas Hayed into the room in a clinging White jumpsuit. Men and women alike craned to see the immaculately groomed English born Beauty. She gave every appearance of being a woman highly pleased with herself. Why not she asked mockingly. I m having the Best time of my life. Life goes by very quickly and i do what i can to enjoy myself As much As possible not to say i m hedonistic. Only someone stupid would t enjoy All the adoration admiration and emulation. It s All very flattering. It s sad to see so Many successful people in Hollywood who Don t enjoy it. Yet i m knocked because i do. Well let them Knock. There Are a Good Many Young actresses desperate to succeed and when they do they rapidly become Blase. I can t understand it. I came into this business at an Early age under contract to j. Arthur., rank in 1952 and i was indoctrinated in the old Hollywood rules and regulations. The studio system was in Force and it stayed with me. It s difficult to " break those old values. I m glad it s All happened to me now rather than when i was a Barbie doll in my 20s and unable to f handle it. Success wears out rapidly in this and if i d had Alt this when i was younger i d be Selling stockings at Saks. No. I take that Back. I really would t. I m More impatient now because has become More  ii was t Long ago that Collins could t gel a of movies or to. She was the perfect portrait of a washed up actress. Sha had established herself a a sultry Beauty in dozens of movies in the 1950s and 60s but by the 70s she had burned out and was appearing in him potboiler. When i was 32 my agent told me it s Over. Go Home and look after your babies " she recalled wet he an ironic smile., i was Down and nobody would hire me. I was Lucky to get a Rale with Farrah Fawcett and Charles Grolln in 1978 in sunburn. But i kept my objectivity just As i have today. I thought they were Lucky to get me too.", now she is in a position of Power thanks to he Rob As Alexis Colby in dynasty. She is the dynamite that makes the show Click and proved it by holding out last year for a whopping salary increase. She and her new husband Peter Holm co produced the three part seven hour lbs to Man Serles sins which was broadcast feb. 2-4. It " Collins plays a parisian publishing tycoon Helena Junot a vengeful Beauty who wields great Power. _ it was easy for me to play a businesswoman she said. I have a new hat collection coming out. L have a line of costume jewelry a Joan Collins vide or collection and a line of eyeglasses. All my Are from the neck up. Commerce is More complicated than acting,1-. Which is like falling off a log in dynasty. They just throw on my face and costume and i play the Sce twp being a producer was infinitely More Complex. I fou myself working in scenes and getting uptight about wasted time which meant wasted Money. Joan from left Moritta by Nataa Tom ally caftan and Joan Collin Phi hair mow in sins. Page 14 the stars and stripes by Jerry Buck associated press t he lbs miniseries Joan Collins first was a crucial turning relationship with swedish Peter Holm. We said if we got through Sonst speaking to each other we d get r Collins. Collins and Holm were executive the , which was Al Europe by gemini Star product tic Collins who on this Day is preparing to Linda Evans in the mud for a scene up