European Stars And Stripes (Newspaper) - May 25, 1986, Darmstadt, Hesse                              Magazine Magazine for smokers publishes More than Tyjohn Barbour associated press hey Are relegated to the crannies of. Many restaurants huddled near the Kitchen door. They Ace crammed into the rear of. Air planes and segregated in the work place. ,. They Are forced outdoors on cold or wet Days to steal an illicit pull As they turn the other Cheek. For smokers who feel thus put upon a soothing voice is emanating rom a slate Gray building on lower Park Avenue it s a Glossy Magazine that seeks them Oul pals them on the Back shakes us editorial head at the injustices they must bear.,. And Philip Morris Magazine is by publishing standards a Success. In four quarterly issues says Philip Morris it has jumped to a National circulation of 850,000, up too 000 from the last edition but then the Magazine is free although it costs a reported $1 a copy to publish and mail. The publisher is a bespectacled mustachioed tennessean named Guy Lincoln Smith in. Who has a 7 year old son named Guy Lincoln Smith v. He sits behind his Long Blond finished desk looking at a plexiglass sign that says enjoy  Cartons of his company s cigarettes Are stacked in the Bookcase. To Hii left on the Wall is a Dart Board with the face of the surgeon general of the United slates dead Center a visitor remarks thai he is either a poor shot or h is a self Healing Dart Board. Mental darts a mlle explains. He is a great motivator there Are More people who believe in what the surgeon general says than there Are who believe in god in this country. In our View the role of government is to inform. But leave people alone to make their own decisions. Don t Force if on them. Where do you stop7 whal Snell. Smith s Magazine looks to entertain communicate and advertise Philip Morris products. Mostly the feature articles have some connection with company sponsored events or activities. We discovered it was difficult to communicate our Side of the issues in a Calm rational atmosphere devoid of hysteria Smith says. A smoker s Magazine provides a totally controllable space to handle such issues As a Milwaukee lax collector s Victory Over his office s no smoking Rule a Minnesota study of Bank executives that found those who smoked slightly More product love than those who Don to the growth of excise taxes which account for Aboul $4 in a $10 Carton what life is like under san Francisco s no smoking regulations at the san Francisco chronicle smokers huddle together in some eth quare feet around the Coffee machine says the Magaz Inetha mail Kinert peal says Smith is essentially to those people who smoke in this society and encounter people who want to beat on them they re running into people who want to Corral them. People Don l like to be corralled most people Are courteous. Most smokers Are courteous. Most non smokers Are courteous. We Don t think Laws Are required to Force people to be courteous or accommodating to the concerns of  the american medical association which recently came out against tobacco advertising has no comment on the Philip Morris publication specifically. A spokeswoman suggested that there is indeed a first amendment and after All it is Philip Morris own Magazine. Irving Rimer vice president for Public relations Tor the american cancer society is not so generous. The tide against cigarette smoking is moving rapidly against the Industry and the Greal majority of Clarelle smokers Are greatly concerned about the habit Philip Morris would like to create a world in which smokers and nonsmokers would live and let live., but we Are concerned hat 350,000 americans die each year of smoking related illnesses. One critic quoted in the Wall Street journal said the Magazine was a sign of desperation and that when you hold up Philip Morris Magazine people laugh.". Although serious by nature. 1 he Winter Issue did indeed give reason Lor Soma people mostly smokers to laugh. It featured an interview with author fran Lebowitz who. In an article devoted largely to Urban living writing and personality shared her thoughts on smoking a person who does t smoke in the morning i Don t consider a smoker. People who Only smoke when they go out or when they re drinking those Are amateurs. I m a pro 1 like the taste. I Don t even know if i would want to eat Iii could t smoke afterwards. Cigarettes Are particularly important to me when i m writing. The words Are in the cigarettes. They come in the smoke into your lungs travel Down your Arm and out your pen. But i Don t want to be portrayed As an advocate of  Lebowitz says she does t care what other people do and wishes they would feel the same. Although she does not allow people to smoke at her dining table she says there Are Lills to How far one can control one s -. Environment. She thinks a Case can be made against after shave and perfume. Elsewhere in the interview she says even when freshly washed and relieved of All obvious confections children tend to be Sticky one can Only assume that this has something to do Wilh nol  flashes of humor Are rare in the letters columns or in the news digests about smoking. The Basic message. Is Basic there is a minority of social engineers that want to create he world in their image to their likeness or  of the time Smith seems to portray the smoker As a gentle everyman a considerate Tellow or lady who would no dream of offending anyone else or enforcing his will on others. Smokers says Smith Are not militant they Are generally not political activists. They re nol trying to change  a mlle says the Magazine has lined up prominent writers Tor future editions and perhaps a source of Revenue. Outside advertisers such As firms Wilh personal care products beverages and publishing Piave expressed an interest. What about a rival tobacco company not Likely. Are you ready to order sir sunday May 25, 1986 the stars and stripes Page 13