European Stars And Stripes (Newspaper) - July 31, 1986, Darmstadt, Hesse Thursday july 31. 19b6 the stars and stripes Page 13 v rear Corner horizon America Price Experiment on May 15, the Chrysler corp. Introduced inc 1987 Dodge Omni ply Mouth horizon America subcompact models at 15,499 in a move that Chrysler chairman acc Iacocca termed an Experiment and a test or our ability to profitably produce subcompact in America and a test of whether we can keep the jobs those cars create in the move represented a Price Cut or about $700 per car which makes it the lowest priced american car on the mar Ket. The America is available with Only two equipment packages and Only three options. Laconca said the Price reductions were achieved through product simplifications corporate prom margin cuts dealer financing reductions pricing conces Sion from suppliers Grants from the Hale of Illinois where the cars Are made and changes in labor contracts. Both business and automotive Trade magazines have made much ado about this move one that has been highly successful so far on both inc overseas Mili tary and Domestic markets Chrysler officials say. Chrysler military sales provided a base Model Plymouth horizon America Moor Hatchback no optional equip ment for testing recently and he Price for that one if delivery is taken in the United states is $5,225 plus 1308 in destination charges and $195 for Prepa ration total $5,758. For european delivery it s $6,535 for he base Model plus $195 for preparation a total Price of $6,730. As noted options and equipment packages Are limited to keep costs Down but automatic transmission air conditioning and stereo radio Are among options available under the two equipment package plans. The car also gels Chrys Ler s s-yearf50,000-mile limited warranty. We Don t usually dwell on Price and warranties but Cost is what the Omni horizon America models Are All about so there you have it. What about he car the front wheel drive Omni horizon subcompact is have been on the Market for a. Long time now since Early Jan uary 1978. They were the first front drive Subco Pacis built in the United Stales and they be been fairly Good or they would not have been around this Long. Many improvements of course have been made Over the Yean. The1987 car comes with a 2.2-Liler Chrysler the 5-door Plymouth horizon America la lowest priced american nude car. Engine As Standard the Standard on the 86 series being a 1.6-Litcrunil. We tested a Plymouth horizon in Jan uary 1978 the first month it came out in had a 1.7-liter Volkswagen engine then and looking through our report of feb. 6, 1973, we note that the special military base Price was $3,533 Fob de troit. How times change. One criticism from that report re Mains with the base car we drove recently times do not change in this casette criticism being the clutch and Brake pedals extend too far from the floor an the accelerator is positioned too High for Comfort. The accelerator pedal is also much Loo far away from the Brake pedal which makes Heel and toe Type driving still True and too bad because with the five Speed manual transmission and the 2.2-liter engine the horizon could lend itself to some spirited driving. Other criticisms include no map pockets on inc doors and no storage space to speak of except for a tiny Glove Box. The switch for the rear Windshield Washer is located in an awkward position beneath the dash. The suspension is a bit soft too but not everyone will find in so. On the plus Side the transversely mounted 2.2-liter, 4
