European Stars And Stripes (Newspaper) - September 15, 1986, Darmstadt, Hesse                                Monday september 15, 1986 the stars and stripes Page 7 Catchy slogan becoming a must for cities by the Loh Angeles times when the Bakers Field californian found Oul recently that the local convention Bureau was casting about for a City slogan the newspaper appealed threaders to help Oul. They responded with Marc than 100 suggestions including such irreverent offerings As Bakersfield where lizards go to die and Bakersfield every body s gotta be  Gary Fischer the Bureau s marketing director said he prefers one of the More positive suggestions for the City about 100 Miles North of los Angeles  someplace special but no decision has been made. Some people May joke about civic slogans but Fischer and his courier pan s in the Industry take them seriously. To Market a City these Days you have to create an image an identity Fischer said. And to do that you need a  More and More themes with a Madison Avenue you which inspired a Motel owner in Borrego Springs to print "b.s. I love you bumper stickers and throughout the country. . Aside slogans have moved beyond the Earth Ier Days of Tan your hide in  Oceanside about 60 Miles South of los Angeles working on its fourth slogan in the past 25 years recently hired a Public relations firm which came up with the wave of tomorrow after admitting de feat on no. 3, i love  How were they 10 know thai new York though of in first Stales Are jumping into the act too. New Jersey gov. Thomas h. Can recently launched a $3 million tourism push with the theme new Jersey and you perfect together a Campaign that caused Kean some embarrassment when it was disclosed that he had bought a vacation Home in new York. You hear More slogans i Csc Days because every one s stepped up their promotional campaigns said Daryl Eagle of Davis. Johnson Mogul and colom Baito the advertising Agency handling the los an Geles account "l.a. S the place. Americans arc travelling More both for vacation and for business Eagle said. In the Case of cities Many have built convention centers and they fuel pressure to fill them. Cities must be merchandised like any other  so similar is the merchandising in fact that "p.s. I love you has been adopted by Progresso soup. Palm Springs could t very Well Gripe though. Aft Rall the City borrowed the line from a song title. Slogans can make a difference said Robert Pierce a geography professor at the slate University of new York at Cortland. When Pittsburgh decided to combat ils negative image they came up with Pittsburgh s the one and in direct response 10 the publicity they received they had a big increase in inquiries from firms consid ering relocating 10 the City Pierce said adding that the City had also made gains in fighting pollution Pittsburgh in t he Only City to mask Hurt feelings with a boastful claim. San Diego s seemingly nervy claim As America s finest cily also was bom of trauma when the re publicans changed their mind about holding their 1972 National convention there. America s finest City week is now an annual event and the phrase has been proudly adopted by some businesses including America s finest self storage. One holdout from the trend toward Slick Mutlos is Calipatria which Calls itself the lowest Down City in the Western  Kaly Lopez who works in the City clerk s office in the tiny san Diego county town explained we have a lag pole 184 feet High in front of cily Hall. The nag lies at sea  Pilot ejects jetliner Dodges Light plane Over Calif. Safely after jets collide White Sands . Up Anair Force Pilot was in stable condition following a collision of two Al 5 fighter jets officials said saturday. One plane was destroyed but the other landed safely. Capt. Craig Swaby 26, of Pelosy mich., Swaby ejected after his f-15 collided with one flown by capt. Dale to  aver 29. Of Accident. Md., about 11 30 . Friday 81 Miles North of Alamogordo on the White Sands mis Sile Range. Swaby was admitted to Holloman Hospital with minor injures  Kendrick Public affairs officer at Holloman fab said. Rodeheaver landed without incident and was examined at the Hospital and released. A Board of officers from Holloman will investigate the Accident Kendrick said. Ontario Calif. A an Macri. Can airlines Jet took evasive action shortly after Takeoff to avoid a collision with a private plane Over California last week the Federal aviation administration said saturday. The planes were 45 Miles Southeast of downtown los Angeles when the Inci Dent occurred Al 1 25 . Thursday. The area is about 30 Miles cast of where a Small plane collided with an Are jetliner approaching los an Geles International Airport on aug. 31.sixty-seven people aboard he two planes died and authorities have identified 14 people killed on the ground where the jetliner fell. The american airlines dc-9-80, carrying 109 passengers and a Crew of six Enro Ute to Dallas fort Worth International Airport was about id Miles out of Onta Rio International Airport when air traffic controllers warned the Pilot that another plane was one mile ahead of it. Faa spokesman Fred Farrar said in washing ton . The Pilot who had just received per Mission to climb to 9,000 feet reported making a climbing right Lum at 7,500feet to miss what appeared to be a single engine Cessna at the same Altitude by about 200 feet Farrar said. The jetliner continued to its Destina Tion without further incident american airlines spokesman Joe Stroo said. Women acquitted in slaying of husband Chicago a a woman who helped her husband operate a storefront Mission has been found innocent in the shooting death of her husband which she said occurred during an argument Over who had saved More souls. I m jus a servant of the lord Michele Schwartz 41, said Friday after her acquittal on murder charges in a Cook county circuit court trial. She claimed she shot her husband the Rev. Charles Jones 60, in self defense. Before the May 1985 shooting Schwartz and Jones 60, were quarrelling Over housework and who had saved More souls said assistant state s attorney Gerald Nora. Police were summoned when neigh Bors heard a Bullet rip through the  was found Reading a Bible and Jones director of the Hope Rescue mis Sion was dead with a Bullet in his Chest according to testimony at the trial. Schwartz who helped her husband operate the storefront Mission testified that Jones had beaten her repeatedly and at one Point was stamping on my  she said thai she aimed a j8-caliber revolver straight for his heart just Ashe had taught her at target practice when he came Al her on May 2.1985, threaten ing to kill her. She said she counted her husband s last breaths then sat Down to read the Bible until police arrived. Judge Joseph Urso said it was hard to know whether it was terror she fell or if in was anger. I Don t know what happened but i know 1 have a  under the Law the defendant must get the Benefit of the double he said. Reporter s rejection snarls Mission to . Washington up the first major american people to people delegation to the soviet Union in visit nearly cancelled by the Dan loft affair has left for Riga Latvia but new strains arose because the soviets dented a visa to a Western reporter. The 270-member delegation is sponsored by the Chautuaqua institution of Jamestown n.y., and includes White House adviser Jack Matlock presidential spokesman Edward Djerejian journalists former administration officials artists and others. The conference was jeopardized last week while Nicholas Dan loft Moscow correspondent for . News &. World report was in a soviet jail accused of spying. Friday Dan loft was released into the custody of the . Embassy. Delegation leaders said Friday the group would go ahead with the trip. But saturday Joe o Connell a spokesman for the . Information Agency said soviet officials re fused late Friday to Grant a visa to voice of Ameri Ca reporter Joan Beecher to go to Latvia to cover the conference. O Connell said visa requests for iwo other Voa reporters were granted Bui when Beecher a soviet affairs reporter was refused Voa officials decided to Send no reporters. The three reporters were scheduled to travel with the . Delegation saturday. Charles Wick director of the . Information Agency via s Parent Agency said the United Stales protested the action to the soviet embassy in Washington he said soviet officials told the Voa that Bencher s visa request was denied for cause and we were told that for cause meant that somewhere in the past she had written something they did t  Wick said the visa denial constituted harassment that violates the spirit and terms of the cultural exchanges agress Mcnol reached at Geneva last november the Helsinki final act and the Chautuaqua agreement  Tow truck Drivers who created demand get jail Hackensack , a two Low truck Drivers convicted of pouring Oil on a Highway ramp and then offering to assist motorists whose cars crashed were sentenced to 364 Days in jail and five years on probation. Superior court judge Arthur Lese Mann sentenced William Deeble 26, and James j. Dalskov 23, Bolh of North Ber Gen Lesemann said this was a very de liberate scheme if not to Hurt people certainly to damage their cars and leave them in a very vulnerable  they put these people where they were at the mercy of Deeble and Dalskov and they did it for Money Lew Mann said at Friday s sentencing hear ing. Deeble and Dalskov were accused of pouring Oil on an Entrance ramp to inter state 95 and so in Teaneck and then offering to assist people whose cars Slid Oft the Road. There were no injuries authorities  created a skating Pond on that Sharp curve said Bergen county assist ant prosecutor Thomas Keenan who re Quested the maximum sentence. Malikov was convicted by a jury in june of recklessly creating a risk of wide spread injury or damage Deeble his employee pleaded guilty to the same charge in june. Keenan said Bolh men had prior re cords and were on probation Al the Tim of the crime Dalskov for hindering apprehension and violating probation and Deeble for then