European Stars And Stripes (Newspaper) - September 17, 1986, Darmstadt, Hesse Helon outlay Brown during in interview in her West Stetti St. Wolflee lit new Vona a new image for the Cosmo girl by Michele Ingrassia news Day of i a out the pampers. Inc Cosmo Girt is having a baby after 21 years of simply staving her Way 1o he lop and positive pining allot or right. I he Cosmo girl Witt leap the next Frontier in november but Muko no mistake she s not forsaking sex act Success for diapers and domesticity like millions o her poors. The Cosmo gift is about to become the working Mother no. Cosmopolitan editor Helen Gurley Brown is not pig Nail in her 64 years she said she has Neve had a child much less the urge to have one not is the seductive Cosmo covet Gul giving train a1 least not m the literal sense no morning sickness no maternity clothes. My Lamario. Aifoi her Alt Spring Well the Cosmo baby won i appear on the Magazine s cover Ine Cosmo gut May be ready Lor her impending motherhood but the Magazine s publisher in t sure the rest of the Ivorid is. Ii the truth be known what shown has been Labouring on in t a real baby but a 24-Page special Folh Chood Section a collection of Anicles that Marks the Lisl Lime cosmopolitan has tackled he issues laced by working mothers. Working mothers in Page 16 the stars and stripes Cosmo brio jail her Glossy Sony image notwithstanding the Cosmo girl Brown steadfastly maintains is As real As the girl next door and just As Likely to be raising a family. Such baby mania is by All accounts a momentous event to a Magazine that traditionally has dealt Wilh babies Only n terms of How not to have them. And thai irony is not lost on blown. In would be Lect Good housekeeping doing a special Issue on sex said Brown Foi us so do babies is of Trie Wall bizarre or not. Babies have become serious business Tor Cosmo sitting in her Solt Floral Wall papered Manhattan of Lico where a manicurist is doing an emergency repair on a Fingernail that has met an unwelcome late brawn explains the Magazine s longstanding ambivalence toward motherhood As Well As her new found interest in the subject. Though Cosmo occasionally has broached parenthood mostly in articles like How la have a sen me if Yau the a single Parent it never has been a High a Only a feel knowledgeable about men about women about the working world about Welt being about All he evil of the night and All the pleasures Brown said but Noi having children never having the urge and hang no in gets i Felt motherhood was no my area of specially so Many people Deal with re thai i thought d would be better of me to Deal with wha i know about. Tha Ivo old wednesday september 17, 15b6 did t need another motherhood brawn s san Limenes began to change Only recently spurred not by Markel research hut by changes Sho sensed in her audience forge thai demographers have Jong since documented tha current baby Boom let when it Cornea to the Cosmo girl. Brown relies on her own and cannae. I Don t do much research Shosid Buldo get around. And in seems that in he Las 18 months there has been something out there called baby mania Moro babies Are being Thirn Locosto she is not entirely sure Why. But she willingly olfers a Litany of possibilities perhaps it s the conservative mood in he White House. Perhaps Atler putting so much Energy in of their careers in the 70s, women have decided they d better have babies in he 80s. Perhaps it s tha motherhood like marriage is Bach in Vogue. But Brown decided 11 was time to confront it. Then Here arc the reasons thai come from to practical Helen Gurley Brown 1he no non Scanso businesswoman behind the Ofton Slighly somewhat dizzy Public image. Why Are we doing babies in november because to needed a subject for a special Issue she said Mauer Omally. Last november to celebrate brawn s 20lh year As editor Cosmo did a special anniversary Issue Replete Wilh reprint of the infamous Burl Reynolds Centrefold the publisher did so Well in advertising and i did so Well in setting copies that the publisher said so whal Aie you doing this year " Tho slain washed and hashed through a slew of ideas Lovo and Romance. California. Travel. The 20 most influential women in the country. Finally Brown said they realized the one thing we had t done is for Cosmo it was an Epiphany. For the rest of he publishing world it was a Surprise. A think it s important Hal they re doing i said is Magazine editor Gioria St cinch " think Cosmo performed a service in the mid 60s when they wrote about sex with More frankness than the traditional women s magazines were doing. In thai Case they were the i isl. In mrs Case they re Hie i think she s ale but maybe not late or her particular Reader adder trend forecaster Faith Popcorn president of Iho non Harlan based brain Reserve inc. Even blown admits Ihal Cosmo was Lale in discovering motherhood of god yes ii has nol changed drastically in format there Are Iho stories about careers movie stars health marriage so promotions Brown said but Here is More focus on the big world. We added Cosmo talks to interviews Wilh people like Donald Trump Lee Iacocca Rupert Murdoch. Ii s a touch More a Ottly Bui its so Rengh is helping the Cosmo girl with her problems " others however see Ilas a sign of Grealey change to came. Gut Insl now i Wirtl Manifest Itsell is anyone s guess. Tins is fascinating because i brings hem up to a fat they should Haw Boon doing 15 years said Magazine Consul land James Kobak i have a feeling Hal women Are going he other Waal the moment. In the sense of nol Tang free and easy Wilh All the aids problems and things like Hal. Maybe Shell have them i think Cosmo will change ils whole lace in terms of a new woman who s far More self Sulf Iciel said Popcorn. Does this mean the Cosmo girl can l have it a Brown remains Adamant but there is just a hint o retrenchment i devoutly believe you can have it All including but she added having it All does t mean you Are the ceo of a major corporation. It can be a Tariff in Middle management Job and kids and although Brown herself might nol Tiava in All she has come pretty close about the Only accolade she has missed is a seat on the Hearst Board of directors but she quickly dismisses Tho subject. This company has been so divine to me Lor 22 years she said they be backed me and made me Leel Cosmo is my own. Never having to worry that it s nol mine is the great thing they be Given to me. They treat me like a Princess " arid despite persisted reports Hal Brown will retire at 65. She says she May have to be dragged out tee first. I be always said thai As Long As tha Magazine works and is successful it is a great Deal of Sun to she said. When it starts to fail it would t be fun for me. Then the iwo of us Hearst anti i will decide it s in the meanwhile Broom May have More than the a
