European Stars And Stripes (Newspaper) - October 29, 1986, Darmstadt, Hesse                                Shopping mall have become cultural phenomenon in the United states. Main Street in a suburban spaceship Byeff Saenen associated press a americans by the millions Eal in them hangout in them and shop shop shop in themis s been 30 years since Tho indoor shopping mall Wade its debut and retailing Tiann been the same since. Sou Hdale Center opened ocl. A 1q5s. As a lol Aily enclosed climate controlled Complex of shops stores and restaurants in the Well to do Minneapolis suburb of Edina Minn people came in and looked and their Mouths opened. The Impact was phenomenal. There was nothing like it said Herman Guttman who supervised Sou Hdale s construction and worked with the architect the late Victor Gruen. Before South Dale shopping centers usually were built along a strip with stores facing the Street. After South Dale thousands of suburban malls sprang up across the United states and changed the shopping habits of a nation. The mail if main Street in a spaceship. It s an attempt to re create the nostalgic main Street within a totally controlled environment said William Severini Kowinski author or thu mailing of America. A Lew develop hrs had wed two level centers before South dals opened such As Baltimore s Mondamin shopping Center and Northland in Detroit Kowinski said in his 1985 Book. But the modern mall was invented at Sou Hdale after soul Halo in was Clear. The shopping Center was going to be the Center of everything for Suburbia a files Kowinski. Who has criticized mails As Selling machines about 3,000 enclosed malls the size of Sou Hdale operate in Tho United states and 100 in Canada according so John Riordan executive vice president of the International Council of shopping centers altogether there Are Between 26,000 and 27,000 malls and shopping centers in North Amanca. He said. In 1385, malls and shopping centers accounted Lor $600 billion in sales or 55 to 60 percent of All u s Rethati sales excluding automotive sales rior fan said shopping mall construction peaked in the Early 1970s, when 50 or 60 a year were Buill in the United Stales Riordan said. Last year Only 18 malls were built a Large regional Masi lakes a lot of space Riordan said. There Aren t that Many Sites left that Are totally new  shopping mails also have become a cultural phenomenon a place for teen agers to hang out and senior citizens to exercise by walking laps in the enclosed area before shops open. Walls offer everything from weight reduction classes to concerts. The Qiang West Edmonton mall in Canada has More than 800 stores an amusement Park submarine rides and a miniature got course. Primarily malls became a place of entertainment and shoppers thought of going to malls As an ruling said Joseph b. Siegel vice president of merchandising Lor the National retail merchants association in new York. Next to Home and work the shopping Center is the third most used place of Enverl ailment said Richard Munson of the Center companies which manages Sou Hdale. Bruce Daylon head of Dayton Hudson corp., saw the Minneapolis St. Paul suburbs growing after world War ii and decided to buy 500 acres in Edina and build the Region s first shopping Center. Because of Minnesota s Arctic like Winters developers decided la enclose the Center and build two Levels rather than one to keep in compact. There was no real precedent for such a building Gullman said there were three goals in building soul Halo according to Guttman make in functional convenient and pleasurable. It was a recognition that shopping should be fun instead of a chore he said. More than 200,000 people shop each week at soul Halo which had 1985 estimated sales of $217 million. When Sou Hdale opened it had two department stores and 64 shops on 600,000 Square Teet. The Center has grown to 1.1 million Square feet with 140 stores including three department stores Dayton 3, Donaldson and pc. Penney. About a dozen of the original tenants remain. Erma Bombeck i m at the age where every time i buy something of any value i have visions of my kids marking it Down to s2 at a garage Sale. I Don t know if thai kind of anxiety has a name or not but or the Sake of reference i la Call it the i  sometimes i Waka up at night in a cold Seal just thinking thai my cup and Saucer collection will fall into the hands of someone furnishing a summer Cabin who does t mind dishes that Don t match. A Friend who is older and Wiser than 1 suggested i Slart Early to Tina Home for All my treasures and not leave my legacies to  got out my 17-year-old Mink stole the other Day and came to a decision. I was going to spread Joy White i was still alive to see the excitement on the face of my daughter Whan i gave it to her. When she came to dinner i unzipped the plastic garment bag and said do you know what this is she Pul on her glasses and came in for a closer look. Help me she said. Christmas. Beverly depressed. Family. Daddy  she Shook her head excitedly daddy killed this and we ate it for Christmas  it was my first Mink Coal i said. And it s yours i placed it around her shoulders. She was speechless. There Are so Many priceless bits of Memorabilia to my Possession i hardly know where to begin.1 want to be fair. There s a Glass lid that belonged to a cast Iron Skillet Given to me by my grandmother. God rest her soul. The Skillet s lost but the Iid does t have a crack in it. No Sansa having some attorney rip it off. I uttered in to the child who would take care of it each one humbly refused it. Those Little monkeys always Surprise you. So Lar i be dispersed a hand blown Glass sea Urchin i bought at Disneyland a Coconut Shell necklace front Hawaii and a Book of Emerson s essays that looks real " wednesday october 29, 1986 old plus a piece of Sheet music with a picture of Martha pays Belore she had dentures and Christmas ornaments that we had on our first True. It in t easy. Every time i part with my class ring or a Clothespin painted like a pig that holds a recipe a tile of me Dies with it the other Day when my son was visiting i placed a Box Belore him and smiled we Only have our  is this another living bequest he said. This is the Little Rug i hand hockey for your Nursery. Remember the Little Sailboat and the seagulls i remember he said solemnly. I want you to remember thai it took your Mother 12 years to finish it at an expense of s140. $90 in Yam  last night i saw the Rug in his apartment. Ii was lining the dog bed. I m not going until Alt this is Sot Stedl Pale 17the stars and stripes