European Stars And Stripes (Newspaper) - June 22, 1987, Darmstadt, Hesse Associated presso be College freshman in Lour is looking toward a career in business while interest is on the upswing in leaching but Down on computers according la a Survey of College freshmen. The study the 21st annual Survey by the University at California los Angeles and the american Council on education was drawn from questionnaires completed by 290.249 students who enlarged 552 colleges and universities last All a record 24.1 percent of students responding to the Survey said they Are headed Lor careers in business up from 23.9 percent in 1985 in 19b8, at to height of the counterculture and Campus protests against the Vale Jiam War fewer than 12 percent of freshmen were growl Mig themselves for corporate America. Fur the fourth year the Survey found increased student interest in leaching some 7.3 percent of the freshmen expressed an interest in becoming elementary or secondary teachers up from 6.2 percent in 1985 in the late 1960s, More than 20 percent of All freshman including a third of the women planned to Leach. The Nadir was 19b2 4.7 percent. In toil in a ref As computer programmers or systems analysts has fallen to 3.5 percent from 4.4 percent in 1885 and 8.8 percent in 1962. Many students use computers at Home or in school Long before they gel to a College Campus said Kenneth c. Green associate director of Urcla s higher education research Institute. They Are increasingly award that they can use a computer effectively without necessity be fog a computer Programmer some May have bean scared of by the downturn in the computer Industry said Green fewer freshmen expressed interest in engineering careers 97 percent Down from 10 percent last year and 12 percent in 1962. Fewer students also plan careers As doctors dentists or veterinarians 6 percent Down from a Peak of 7.4 percent in 1973. Only 2.7 eyeing nursing careers Down from 3.3 percent last year and More than 5 percent in 1974. Women Chipping away at male professions associated pressm Ore than half of american women 16 years and older were working or actively seeking work in 1985. Women Are still primarily working in women s jobs said Anthony j. Ferrara a regional commissioner Tor the Bureau of labor statistics. They Are still disproportionately employed in the traditional female but they Are Chipping away at male dominated professions Ferrara said. A Little More than 14 percent of women workers in the nation were employed As professionals some of he newer professional specialises came along just As women were entering the work Force in a greater number and with greater skills Ferrara said. . Bureau of labor statistics show More than 20 million women two thirds of All wives with school age children and three quarters of single mothers with school age children in the labor Force. Many Mother returning to work Don t recognize their own skills said Mitchell Fromstein president of manpower inc., a temporary help firm. Women who have been Busy running households volunteering and organizing Day to Day family life have the skills needed in today s office Fromstein said. Anyone with Good skills can with training easily translate Ham to today s office an increasing number of women Loday Are exploring the option of owning their own businesses says Susan Bird president of the committee of 200, an organization Tor women entrepreneurs and corporate hiring decision chemistry associated Pressa re you a clock watcher a self starter a learn player an Initiator those Are Lour i ams that should be communicated to a prospective employer according to a recruiting firm executive. Mitchell Berger. Director of the accounting and tax division of the executive recruiting firm of Howard Sloan associates inc., recommends memorizing these four muses and town developing a comfortable Way of expressing them to a potential employer. Hiring decisions a says Are based on a combination of chemistry and face to face discussions. Too Many Job seekers concentrate on heir resumes and disregard preparing for the interview says Berger. The resume is a door opener. Keep this in mind prepare yourself with wrist to say and not say and you will increase your chances of receiving Job among the things not to say i really need this Job but Why does the company need you this is a Good career move for me Why is it Good for the company i have no questions to ask if you re interested in the Job you should have questions. Pitfalls of a resume will it be read associated press ending a resume to prospective employers is not the Best Way to get the Job says a Chicago career Counselor. Your chances of Gelting a Job using a resume Are about one in a advises Thomas Camden. Author of the Job Hunter s float exam. He says that Tor example sending a resume to 1,000 companies Wili bring on an average about 10 replies of which nine will be negative. Unsolicited resumes Are not even read in Many he adds. In others they Are passed along to a clerk in the personnel department who sends each applicant a form Tetter slating that the company has no suitable openings at the present another reason not to Send a resume he says is that it gives an employer the Chance to screen you out before even meeting you. Any information that Utju include can be viewed negatively depending on the Outlook of the person Reading the resume Camden explains. The employer May decide for example that you Are too Young Lor the Job. Loo old have too much or Loo Little education have changed jobs too often or not Otten enough. Thus your resume can give an employer All kinds of reasons to reject you Belore you have the Chance to make your Case in a face to Faco Camden believes Job seekers Are Overly anxious about their resumes because they wrongly assume a Good resume is the key to the Job Oiler. In reality succeeding in the employment interview is the key to Gelting a Job offer he says adding that networking is the Best Way to generate interviews. Networking is defined As the development of personal contacts or exchanging of information with others. To get to the hiring authorities says executives. She says 3.6 million women now own heir can businesses despite . Small business administration figures of an increasing failure rate among new businesses within the first five years. The sea says More than 70,000 businesses wore reported failed in 1986, almost double the 47,500 figure of 1981. Poor management to Lola and insufficient a spinal Are the most common reasons Why the businesses fail according to Beatrice file Patrick president of american women s economic development corp. It is a non profit organization that trains and counsels women entrepreneurs. Her company offers some lips Lor women seeking to run their own business learn the mechanics of the business work first for someone who has a similar business. Conduct a Market study for your product it will help determine the Best location for the business and Leach you about the Competition. Follow a formal business plan determining Start up costs budget profit projections and plans Tor future expansion. Monitor expenses and income to make sure you can earn a profit. Develop professional relationships hire a professional accountant and a lawyer. And lastly Don t gel discouraged motivation hard work and commitment Are the keys to scorning successful in business the organization says the Artol interviewing says Stephen h. Berger president of Howard Sloan is one that can be acquired and refined with practice and it does t end with the interview. You should never assume you be got the Job until an offer is says Stephen Berger. He suggests Job Hunters Complete the interview by communicating enthusiasm As you re departing. Writing a letter to the interviewer As soon As you get Home thanking him or her for their time expressing Confidence in doing the Job and saying you re looking Forward to hearing from him or her soon. Camden you must go through other people. It s the old Story of who you networking is a prime source of finding jobs and tills 85 percent of them according to statistics cited by Hay Ca Jer consultants. It is a requirement of management to staff his or her organization with competent and qualified people said Clifford j. Benfield Hay president As a result executives have an obligation to see everyone who is recommended from a known and creditable if networking is the key to a successful Job search does the Job seeker even need a resume yes says Camden. Most employers will ask Lor a resume. But my advice is to spend your Energy on making contacts and getting personal interviews and keep your resume in Reserve until you can hand it to the interviewer in person. If you be succeeded in the interview the employer a Likely to View your resume in a positive the stars and stripes Page 15
