European Stars And Stripes (Newspaper) - June 22, 1987, Darmstadt, Hesse                                Ohn7 Don t let career planning overshadow Broad education associated press students should t forget the value at a Broad education in their quest for marketable Jab skills says one of College career adviser. While it s important to snarl thinking about a potential career Early on in College that should t be an overriding concern says Charles Sundberg director of placement and career planning at the University of California los Angeles. The purpose of an undergraduate education is to discover and learn about what is offered educationally and also about one s self Sundberg said in an interview. As  career planning is. Surely a student ought to gel a Good  for those who enter College already thinking they know what they want out of life and Are impatient with requirements that they Lake courses that seem unnecessary in their chosen discipline he has a word of caution. A Broad Liberal education Sundberg says not Only steeps a student in the foundations of his or her culture but it teaches such important skills As critical analysis communication and persuasion. Thus educated a graduate is ready for the specific training of the business or professional world he says. Ii is  recognized More widely by the captains of Industry that a Good education in the Liberal arts can be a real advantage for anyone in business he says. For the vast majority of students who arrive at the University unsure what they want to do Sundberg is encouraging Yout decision As to a major will have Little or no relevance Aslo career so you ought to choose your major purely on the basis of what you re interested in learning he advises. That Way a student is More Likely to stay interested in school and to gel Good grades. This advice he says holds True in the Liberal arts and also to most undergraduate students in the sciences. Sundburg 57, was an engineering graduate who worked in that Field Lor a Lime before realizing he d rather make a career out of helping students decide what they want to study and do. Ht3 office maintains a Library of reference material on jobs offers non credit classes on career planning and counsels thousands of students a year at the 34.000 student University Hie advises students everywhere to find the career Counselor at their school and begin researching possible jobs by the end of the Freliman year or the beginning of the Sophomore year. There is an exception to Sundberg s warning against settling on a career too soon. Prospective engineers must know where they re headed almost from the first Day or they la miss out on vital courses. Those in the medical sciences also need to hit the ground running in Coffee. He says. Urcla has done away with such Job oriented undergraduate professional programs As journalism and business. And Sundberg warns students considering such a program Al where to ensure that ii offers ample emphasis on the academic Side of the business end on a Broad education As Well. " even if the program appears to be very High on Good education a opposed to just training i d want my son or daughter to be very Eure that s what they want Lodo before entering a career oriented professional program. South West Lead in Job growth Outlook by Randolph e. Schmid associated press he los Angeles and Washington metropolitan areas will Lead the United states in Job growth adding More than 1 million jobs each by the year 2010. Generally our projections continue to show Strong growth in the South and West with gains also occurring in metropolitan areas in other parts of the country said Carlton Strong of the National planning association. Nationally there will be 43 million new jobs in the United states by the year 2010, according to the study by the private non profit research organization. Some 86 percent of the new jobs will be in metropolitan areas and 14 percent outside those areas Strong said. The biggest gainer will be the los Angeles Long Beach  area adding 1,399,000 new jobs by �010 Lor a total of 5,961,000. The study said. Growth there will be diverse with factors including the expanding financial Community there and the increasing locus on los Angeles As a Center for Pacific Trade Strong said. Washington d.c., the Only other metropolitan area to top 1 million in growth is expected to add 1,146,000 jobs for a total of 3,416.000 in 2010. Service businesses especially those performing jobs for the government Are Likely to be the major Factor in Washington and is sprawling Maryland and Virginia suburbs Strong said. In general Large older metropolitan areas that already have Strong economic bases Are Likely to see added growth the group indicated and smaller areas nearby will probably Benefit from spillover. An example is the Anaheim Santa Ana area South of los Angeles where spillover growth is expected to boost that Urban area to third on the growth list adding 97b.ooo jobs or a total of 2,209,000 in 2010, Strong said. Houston was rated fourth in growth pcs pile the recent slump in the Oil business. That Urban area is expected to add 957.000 jobs by the year 2010 Tor a total of 2.700,000 the study says Atlanta is Likely to place fifth on the growth list by adding 863,000 jobs to Iota 2,367.000. In addition to leading in growth the total of 5.961,000 jobs is expected to give the los Angeles area the nation s largest employment Pool in 2010. The Only other Urban area with More than 5 million jobs is expected to be new York. The National planning association study protects new York As having 5,263,000 jobs in 2010, a gain of 720.000 to place it 10th on the growth list. In addition four metropolitan areas Chicago Washington. Philadelphia and Boston Are expected to have a total of Between 3 million and 5 million jobs in the year 2010. Making it in franchising associated Pressa re you stubborn determined tenacious a corporate misfit if so those traits along with a great Deal of self Confidence could mean you have the potential for a career in franchising. According to Robert Snelling sr., president of Snelling and Snelling inc., an employment services firm those managers who find corporate life too confining and unrewarding May be ready to strike out on their own. The prospective franchisee should however carefully evaluate the franchise Opportunity before leaping into it advises Snelling. Author of a new Book Thori Hijab. Franchising olfers a relatively Low risk Way to own your own business he says because most franchisors provide training National advertising guidance on Legal and lax mailers and motivation franchisors earnestly want their franchisees to succeed. If you re considered a corporate  Snelling notes you just might have what ii  one rapidly expanding franchise business is in the Field of personnel recruitment the pairing of specific people with suitable positions. Personnel recruitment is described As the third fastest expanding Industry in the United states by Jacques Lapointe founder of retail Fec Kuitert and Spectra professional search headquartered in the greater Boston area when i started the business in 1973, Only 3 percent of key employees were hired through outside personnel placement services Lapointe recalls. Today almost 20 pc it i Middle management positions Are filled through recruitment firms and thai figure will climb to 40 percent in the next five to 10  fast food and maintenance cleaning have traditionally dominated he franchise Field but newcomers include such widely divergent businesses As Windshield repairing gourmet Coffee Beans dance exercising photo developing and a Mobile name Brand fire installation service that makes House Calls. Further advice on franchising is available from the . Department of Commerce s franchise poor unities  ii can be obtained Lor t15 from the . Government printing office. Superintendent of documents Washington . 20402. Page 16 the stars and St Lopes monday june 22,1987