European Stars And Stripes (Newspaper) - September 10, 1987, Darmstadt, Hesse                                Thursday. Is plumber to 1937 the stars and stripes British car image now on plus Side sales gains noted Page 13 car Corner in Britain the society of motor manufacturers and traders smut said recently thai a great Deal is bring achieved in repairing the poor image that British cars have been burdened with. The smut says that in the Laic 1970s and Early 1980s, the British motor Industry sult Rcd a poor reputation its products were outdated Quality was suspect and Industrial relations a National had  much of the Progress in repairing the image is the result of the motor Indus try information Campaign Hal was launched by the smut in september 934. The smut says. The Campaign set out to convince opinion formers such As parliamentarians journalists and senior civil servants that the Industry s Grubby reputation was no longer de served the smut says. Nol Only has considerable Progress been made with his targeted audience but an Independent opinion poll also indicates that the Good news has started to Tiller through to the general  since its inception the smut Campaign has used four video programs to illustrate the Rote that the motor Indus try s products play in the lives of the British Public. It also emphasises the Industry s contributions to the the British Economy. The audio Industry in the United kingdom is the major user of labor in the manufacturing sector Ilic Sam says currently providing about 1.5 Mil lion jobs. The Export value of British vehicles and components totalled some $9 billion last year. The smut s better image Campaign touches Many areas including parliament the news Media chamber Sof Commerce schools and colleges to name but a few. The British Industry has also received important image boosts with the continued sales Success at Home and abroad of Jaguar cars. Land rovers Sec photo and Range rovers As Well As the plaudits gained from the Rover Sterling car this one a joint British japanese Honda Effort. Jaguar s recent winning of the world sport scar championship Laic last month was also duty noted by the world press. The smut s Campaign s Success was reflected recently v Ith the news that British Buill cars have captured s0.08 percent of us car sales during the first seven months of this year. This com pares with 44.36 percent during the equivalent period of 1986. Their share of registrations during july at s2.8b per cent last july was 43.68 percent waste highest for a single month since de Cember 1980. For the formerly beleaguered British motor Industry things Are obviously looking up. Frankfurt Auto show the 52nd Frankfurt International Auto show opens Friday at the Frankfurt Fairgrounds and As we had a preview in last week s Cor Cornet we won t go into detail except to say it s one of the world s largest and most important shows. In will run through sept. 20. The passenger cars will be shown in Halls 8 and 9, while trucks buses and Ait things automotive will appear in seven additional Halls plus tour open air exhibition areas. The Frankfurt show will be open daily from 9 . To 6 30 . Parking will be available in the Kobs Rock carpark with free shuttle buses to the Fairgrounds attending the show from downtown Frankfurt Lake Street car 16 or 19 from the main Railroad station. These cars run directly to the Fairgrounds. Randy Barnett the British land Rover celebrating its 40th year of production the land Rover is one of the most successful vehicle s of  Type. The land Rovcr-90 shown above will Piwar on the Rover stand it the Frankfurt Auto show which opens Friday. To yoga to build lexus for . Luxury car Market Detroit liter i Csc engines of s3 horsepower and the adventures thai he opel Panateri Eana team Drivers encountered along the Way would make for a Book one that will probably materialise. In their four stage Marathon run the Drivers crossed 14 Borders tallied fatigue extremes of cold and heal solved pans problems and made several on the spot mechanical repairs. Thit Row " in pent proved a severe test far the two Kidell do fwd. And far their driven � a. The Marathon stages involved Ancho rage. Alaska to Tucson Ariz. Tucson to Panama City Panama Panama City to Arica Chili and Ariea to ush Uaia a Tola distance of 18,000 Miles Over Snow desert Sands Jungle trails and High Mountain roads. In was the quietest ran Ever made for Normal series production cars on Iii difficult route. The two opel Kadell i excl Paname Ricana team cars will be on display in Hall 8 Al the 52nd Frankfurt International Auto show from Friday through the final show Day of sept. 20.