European Stars And Stripes (Newspaper) - February 13, 1988, Darmstadt, Hesse Saturday february 13,1988 the stars and stripes Ujj Page 3 the stint River it meanders through Paris and nukes its Way to the English Channel. On almost my Given Day Lour boils flout past the City s landmarks on a leisurely cruise. But Ante in b White the Seine becomes. Paris and its i Seine River Well kind of Instine. Last Trcek the River swelled beyond Fly boundaries turning Paris he City of Light into Paris the City of water. This week a i no in he City s waterlogged Shuit not. To o parisians left appear surrounded by water thu Tway u they left the Vert cml Garden on the it it b pm. Meanwhile the zouave statue right if than div listed u to Sundi knit Tih in water. No. I firms team up for big promotion Mcdonald Sam and Sears unite in Giveaway Chicago a corporate giants Mcdonald s corp general molars corp. And scars Roebuck & co. Are joining up Tor what officials said wednesday would be one of the biggest Giveaway promotions Ever. The Campaign based on Mcdonald s successful 1987 monopoly game promo Tion will offer cars Cash food and cloth ing us prizes when it is launched april 1. It will allow the no. I . Automaker to Pilch Oldsmobile is to the younger crowd that frequents the no i fast food Chain and will help scars promote a line of children lathing the nation s no. I retailer developed last year with Mcdon Ald a Sard officials and published re ports. Company officials declined la say How much the promotion would be Worth although one report placed the cosi at Over j100 million. Pm s participation will focus on he 1988 Cutlass supreme said Cui linen/., a spokesman for the Auto maker. This year s Model is Sleeker than in years past and analysis said the com Pany s target Market is a More Youthful set than was associated with the old Cut lass. The no York times reported thai scars is expected to contribute prizes from its scars Micklds children s cloth ing which features some of Mcdonald s cartoon characters. The joint Effort is not surprising in the sense that we think of those three As Large Mats Market oriented organizations said Sidney j. Levy chairman of the marketing department at Northwestern University s Kellogg school of management. They Are All american names sharing an interest in a very Large Public he said in a Telephone interview wednes Day. Mcdonald a nevertheless seems to represent a Little More working class a Little More teen age a Little More casual idea than i would associate with Olds Mobile or even Sears because i had he impression that scars was trying to up in lie in promotion like the on planned by Mcdonald Sam and Sears the common goal is to make Money said Bernie Ryan spokesman for the american association of advertising agencies in new York. They arc three names with very Fine reputations he said. For them to be together certainly makes sense and looks attractive to customers. Burn said the Campaign will be the biggest in Oldsmobile history but would not say How much the automaker would be spending on the promotion. A copyright Story in the Jan 25 Issue of automotive news a Detroit based Trade Magazine described the old. Mobile Mcdonald s Deal As a $ 110 Mil lion joint venture but did not mention scars involvement. "1 can confirm that we re a pan said scars spokesman James Podany. He would t say what the Chicago based retailer s role will in1. Pm will contribute 500 cutlasses and Cash prizes automotive news reported we can confirm that we will be doing another monopoly version because the customers responded wonderfully to last years said Terri Capatosto. Spokeswoman for Oak Brook 111.-based Mcdonald s. More than $40 million in Cash cars vacations and other Primics was give Nauy in Mcdonald s earlier monopoly promotion. Player i were Given paper facsimiles of the monopoly Board and could collect cards representing various monopoly properties at any Mcdonald s restaurant. No Purchase was necessary. Computer social services ploy High tech cupid los Angeles a not All love notes will arrive by mail Floral delivery or singing Telegram this Valentine s Day. The cupid of he 80s can now Sling his amorous arrows via modems and Micro chips. Computer bulletin boards with names like the affection connection fantasy Plata dial your Malch Luv connection and secret Fanner offer adult users matchmaking Anonymous advice and other social services. You Call into the bulletin Board and All of a sudden it s a dating service or a Friend making serv ice said David Cornell 25. For up to 10 minutes a night he types and receives electronic messages via his Home computer through the affection connection find your Long awaited sweetheart promises advertising for secret Fanner in a California computer Magazine. The affection connection s and offers " matchmaking to help find thai special person and a Way to leave private messages Tor whispering your Sweet nothings see related Story. Page 7. The affection connection will celebrate its first anniversary on Valentine s Day system operator Devin Woods expects another heavy feb. Huh of electronic love letters passion poetry and Pany invitations. There was a lot of Valentine s Day messages going through that Day. It was busier than said Woods recalling 19�?, there were a lot of one or two line messages. People writing poems 10 one girl and then posting it on the bulletin Board for Public in an age of Anonymous a it s better if people use a keyboard than a bed Aid Dan Bren Ner head of the communications Law department at she University of California. Los Angeles and co author of a recent journal article on computer Bulle tin boards. Those dealing Ibe affection connection s Central computer from Home terminals via a Telephone Modem first Type answers to an electronic question Naire thai members wan 10 find electronic pen pals who look interesting. Members who pay a nominal fee to join and regu Lar phone company rates each time they Call can leave private message or Chat via typed messages with others plugged into the bulletin Board at the same time. Basically you Type Back and Forth before you meet them. You get to be fairly familiar whal they like and Whai they Don t like said Cornell. You can fantasize. You wonder what he or she looks like. Then you meet them and they re completely differ ent nobody looks like what you think they Sherri Swope. 19, who said her bulletin Board contacts have led to dates said she prefers electronic chatting to personal introductions. You gel More of an idea of what they re like. You Don t let looks or personality gel in the
