European Stars And Stripes (Newspaper) - May 20, 1988, Darmstadt, Hesse Soviets get a glance of american to pcs Moscow a Madison Avenue spoke to the socialist masses tuesday night with soviet to showing commercials thai featured bottles of Pepsi cola popping their Topi 10 the riffs of rack music. Sony to sets and visa credit cards also flashed across the screens to millions or viewers during thelic evening premiere of a rive pan series on life in the United were the first paid commercials on staid stale run soviet to and they came in Advance of president Reagan s visit to Moscow this month. Each company had one Brief advertisement on the Hurlong program which featured commentator Vladimir Posner interviewing a panel of american sin Seattle Aboul life in he United slates. The ads broke clumsily without explanation into the show tilled Posner in Pepsi s and showed a to flip of Youn looking for a Way to Orren several Bank Solell i a drink that has been available in inc soap onion for almost 30 years. When no bottle Makr appeared a red headed guitarist pops Hun to with a Long Riff from his guitar and the set proclaimed in rus Sian the new and Visaroff heir Chance around Midnight Moscow timto8oul five Minucci before the pro bowed athletes preparing for the summer olympics in Seoul South Korea and told viewers it credit card was Good in any country in the world. Sony promoted the Quality or its electronics products. But Sony electronics products and visa cards Aren t available to the average soviet consumer. I a pet we might get some angry letters people saying Why Are you advertising up when we can t buy any Posner Hadjadj Phi new conference earlier Iii month annouj0lg is series. The colourful fast paced contrast sharply with most pro jag Boon soviet television. Two of Pepsi be shown during the week Feal Gruntar Michael Jackson Well known ugh from music videos shown occasion in the soviet Union and recordings hit ate unofficially. _ one commercial has Jackson dancing and singing his hit song another ends with a shot of soviet flags accompanied by Pepsi labels in rus Sian and said the commercials Aren t being shown on soviet to for consumer sales at least not right away we on our part can make some Money out of this which in our Day and age when we Are becom ing economically self supportive and self sufficient also make sense Posner said. Interest invites since Ray High among so ves May 29 for a Summit chief Mikhail s. Gorba West commercials try to gel Consumers to a one company s product Over a competitors but in the soviet Union there i no need to stimulate demand because consumer goods Are in Short Supply Fosner Taid officials refused to disclose How much Money advertiser were paying for air time but reports in the United states said the soviet broadcast Agency cos tet radio received s 10,000 for each 30-second and. Certainly it s not Competition. It s More establishing an image said Edward Wierzbowski Vic president of global american television inc., a company based in co train mass., that deals in american soviet television productions. Soviet to already features infrequent Home advertising shoes Short wave radios and Pennal stereos but the products they pitch Aren t always available. Potner who frequently appears As a soviet spokesman on . Television said the purpose of soviet produced commercials Are More informing than pushing a Baker asks trading partners to Speed re Paris tary James a. I the world but . Treaster withe he said other rapidly Are hurling a imbalances. Deregulate make them Miers and invest their ithe Case of ing the and and adding Baker told from 24 leading citing the report tuesday drop in the Baker said pros . Treasury Secco r Iii said wednesday ,.iic Outlook is Bright partners need to move 1 lie reforms. Korea Taiwan Anding asian economies 10 Correct world Trade id they Are failing to Domestic markets and open to foreign Eipert in pluses. Particularly in ind Talwala Are impede of global pressures and finance ministerial nations. Department san unexpectedly Large March Trade deficit cts Are Good for keep ing the world Sci omy on an even keel. While the motion looks Ancoli Ging we need to main lain Ellis ," he told Gam nation Forand Dave Lomei Baker Praise and Britain for ments that Hay october s Stock ing the world he added ho1nations need to ploy enl rates a lorm economic Situa Lum in the Medunie opening session of a two Day minis Al meeting of the or economic cooperation Lapan West Germany King economic adjust Elped to prevent la Starkl crash from push Oray into a recession. Ver that the european Nee their High unum promote faster Etc ional product islam title tigers from previous year 12 � 11.6 11.0 growth rates o Asia Little e by ton Williams source Jap in economic planing Agency n should ensure its financial mar arms clean administration reduce the Federal stressed hat the should do More budget Gap. Efforts by the United slates to re Duce its budget d Init and by the euro Riesto Tain robust economic indic Isable said sous Zepcan countries to growth Are Indis Puno the japanese foreign Minuter. 4 men arrested in Bank bilk plan Chicago a four men were arrested wednesday in � failed scheme to embezzle s70 million from the nation sloth largest Bank through a series of computerized Cash Transfer officials at first National Bank of nomic growth while greater foreign Access kits. Baker said the contributed to help omy by culling it year boosting Export administration the world icon id gel deficit last to3 increasing the consumer Savin he said the including a bos fallen to a european and. Struck a similarly irate. I. General budget deficit and local governments Al lower than the aver Sions As a official upbeat tone Bat they York and Chicago. A Bank spokesman called it one of the biggest almost crimes in the agents had slaked out Chi Cago s Airport shortly alter the failed at tempt was revealed by Bank officials tuesday but James d. Mckenzie age tin charge of the Chicago office of the Fri declined to provide any detail about the arrests of the four men. The four two from Chicago and two from Detroit were to appear before a . Magistrate later wednesday he loss is expected id the Bank or its customers the Bank said. Inflation worries Send Dow sharply lower new York up Slock prices fell sharply wednesday in Active but lust Erless trading As inflation worries triggered by news the . Wade deficit declined in March gathered momentum. The Dow Jones Industrial average which fell 21.22tuesday, lost another 35.32 to close at 1951,09. Declines outnumbered advances 1,287-281 among the 1,982 issues traded. Volume totalled 209,420,000shares, compared with 133,8 0,000 traded tuesday. Tuesday s news that the , Trade deficit for March narrowed to $9.7 billion from $13.8 billion in february sounded renewed alarm belts about the Pace of the Economy s growth. Investors of card the data especially the increased imports suggested that the Economy is still vigorous enough to generate renewed upward pressure on inflation and interest rates. The worried atmosphere carried Over to Tokyo where Stock prices snapped a record string of advances. The key nikkei average of 225 selected issues which Rose 60.11 tuesday fell 52.40 to close at 27,767.58. London Stock prices also fell Wilh the financial times Loo Sioco average Down 11.6 Points to close at 1777.6, on the trading floor Philadelphia electric was the most Active n use listed Issue off w to 18. It was followed by Macmillan which soared 1814 to68vi. Texas investor Robert Bass offered $64 a share for Macmillan but the company s chairman indicated it would resist the bid. Among Blue chips. General motors fell 1w to 75, general electric slipped i to 39u and us pined a. 1031. Active Oil issues were mostly lower. Exxon slipped a to 43v. Occidental Petroleum fell i to 25% and Dupont Parent of Conoho was Down 2 i to 40ft. Volume of nose listed issues including trades ins locks on regional exchanges and Over inc counter totalled 235,435,860 Sli Aret compared Wilh i s6.446.790 tuesday prices dosed lower in slow trading on the americans lock Exchange. The Annex Market value Index fell 3.78 to 292.79,and the Price of an average amen share lost 16 cents. Composite volume totalled 11,549,100 shares com pared with 10,404,400 tuesday. Declines led advances 436-127 among die 856 issues traded
