European Stars And Stripes (Newspaper) - January 1, 1989, Darmstadt, Hesse                                Sunday january 1, 1989 the stars and stripes Page 23 the bowls color them Green corporate sponsors help land High profile teams by Owen Canfield Orlando Fla. A in 1981, the Florida Citrus bowl then called the Tangerine bowl was 17th among the18 College football bowl games in payout to teams. Now it is sixth and bowl officials have no plans to Stop there. Our goal is to become the no. 1 Bow game in the country says Chuck Rohe Citrus bowl executive director. The main Way to crack the bowl elites with Money. This year Oklahoma and Clemson will receive $1.175 million apiece. The Cotton fiesta Orange sugar and Rose bowls All pay their teams at least $2.5 million. All but the Orang and Rose have a corporate sponsor attached to their names. So Rohe and the Citrus bowl staff actively Are pursuing another sponsor. In 1983, the bowl changed its name when i signed on with the Florida department of Citrus. The two parties recently signed new five year Deal that allows bowl officials to seek a co sponsor that will have its name tagged to the bowl. Without an additional title sponsor our team payout will go to about $3 Mil lion next year because of the additional seats Rohe said alluding to stadium renovation that will add 10,000 seats by the end of 1989 and 10,000 More by de Cember 1990. That does t put us past anybody. We be got to get to the $5 million category to compete with the Cotton bowl the fiesta bowl and the Orange bowl he said. We re looking now for that $2 million to $2.5 million title Spon Sor that will then allow us to compete for anybody s Ball  the bowl has t done badly even with out the huge payout. Penn state played in the Citrus bowl last season. Before that Auburn played Southern Cal. The year before that Ohio state came to or Lando. One of our goals in recent years has been to attract those traditional football Powers that give your game a lot of pres Tige and clout m the College football world Rohe said. This year Oklahoma brings its High profile program into the land of Disney world and Epcot Center. The sooner Are 9-2 and ranked 10th, the first team to come into the game ranked among the top 10. Clemson which received an automatic berth As Winner of the Atlantic coast conference is 9-2 and ranked 13th. The tradition and color of Oklahoma football is what our bowl is looking for Attis stage of the game said Rohe. This is the Best bowl matchup we be Ever had in terms of rankings while the sooner Are High profile they also were placed on probation last week by the Mcaa. Oklahoma won t Beable to play in bowl games after the 1989 and 1990 seasons and won t be allowed on television next year. Certainly we d rather not have the probation said Rohe. But i Don t think the probation is going to affect the Way Oklahoma s going to play. It s not going to affect ticket sales because the game s already a sellout. It might even help the television ratings because it the last Chance to see Oklahoma on to for a few years. Obviously you d rather not have any thing negative and there Are some negative connotations about probation. But i Don t think it s affected  fiesta bowl showdown May bring $75 million to the Phoenix area by William f. Rawson Phoenix a the fiesta bowl showdown Between top ranked notre Dame and no 3 West Virginia is expected to generate up to $75 million in Revenue for the Phoenix area. Bruce Skinner the game s executive director said a typical fiesta bowl generates about $25 million while a game with National championship implications can produce an additional $50 million. Maggie Wilson a spokeswoman for the Arizona office of tourism said of fice employees had that in mind As the watched notre Dame Complete its sea son with a 27-10 win Over Southern Cal. Every single one of us was glued to that game she said. It Means the Dif Ference Between no. 1 and no. 2, and that s a big Deal. It makes the fiesta bowl the super bowl of College  the Jan. 2 game will be the second National championship contest in three years for the 17-year-old fiesta bowl. Penn state Defeated Miami 14-10 for the National title in 1987. We know that it s big said Bill Peter son a spokesman for the City of Tempe where the game is played. It s much bigger than it was when it started out. We did t have the first class hotels then that we Donow and they re All  officials at sky Harbor International Airport in Phoenix said 46 charter flights bowl Money breakdowns conferences by percentages Western athletic Southwest 3.5 5.9 Atlantic coast 3.7 mid american .4 Southeastern 11.5% pc a .4 Independent schools 28.8 total bowl Money $50,520,000 note percentages rounded off do not equal exactly 100. By school school bowl team school bowl independents Southeastern were expected this week for the fiesta bowl. American trans air based in Indianapolis planned 25 charter flights mostly for West Virginia  May be the largest movement to any one bowl said Mark Hutchinson the airline s manager of charter sales. We have More activity in those few Days than we can  the game at Arizona state s 72,216-seat Sun Devil stadium has been sold out for weeks with scalpers reportedly getting As much As $500 for prime seats. With 35,000 out of state visitors expected for the game fiesta bowl Public relations director Tony Alba said hotel rooms Are nearly As hard to find As tick ets to the  said credentials have been issued for More than 800 working Media an that More than 1,100 actually Are expected to cover the game. He said the previous High was 1,026 credentials for the Penn state Miami  bowl activities began in sep tember and continue through game  include Golf Tennis softball and basketball tournaments 10-Kilometerand 1-mile races bicycle and hot air bal Loon races High school band competitions a wrestling match Between Ameri can and soviet teams a major Parade and the America West fiesta bowl rat race which featured businessmen an others running a lunch hour race in appropriate business  team notre Dame fiesta $3,000,000 Florida All american 630,000 West Virginia fiesta 3,000,000 total 5,830,000 Florida state sugar 2,700,000 big eight Miami Orange 2,650,000 Nebraska Orange 2,650,000 South Carolina Liberty 780,000 Oklahoma Citrus 1,050,000 Syracuse Hall Fame 750,000 Oklahoma state Holiday 770,000 army Sun 750,000 Colorado Freedom 500,000 s. Mississippi Independence 500,000 total 4,970,000 total 14,130,000. Southwest big 10 Arkansas Cotton 2,500,000 Michigan Rose 6,200,000 Houston Aloha 500,000 Michigan state Gator 1,000,000 total 3,000,000 Iowa peach 800,000 Atlantic coast Indiana Liberty 780,000 Clemson Citrus 1,050,000 Illinois All american 630,000 n. Carolina state peach 800,000 total 9,410,000 total 1,650,000 Pado Western athletic Southern Cal Rose 6,200,000 Wyoming Holiday 770,000 Urcla Cotton 2,500,000 Brigham Young Freedom 500,000 Wash. State Aloha 500,000 step Independence 500.000 total 9,200,000 total 1,770,000 Southeastern mid american Auburn sugar 2,700,000 w. Michigan California 180,000 Georgia Gator 1,000,000 total 180,000 leu Hall Fame 750,000 Alabama Sun 750,000 Pacific coast athletic Assn. Summary independents 8 of 24 Independent schools will play in bowls. They will receive $14,130,000 and not have to share the Money with conference members. Fresno state California 180,000 total 180,000 conferences 26 of 80 schools in 9leagues will receive $36,390,000 and share it with 54 conference members who will not go to bowl games. Totals 88 schools receive a total of $50,520,000. Chicago Tribune graphic sources bowl representatives conferences Independent schools news reports