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Publication: European Stars and Stripes Thursday, October 5, 1989

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   European Stars and Stripes (Newspaper) - October 05, 1989, Darmstadt, Hesse                                . A hiker stands on the parched Shoreline of lady Bower Reservoir near Sheffield looking into the dry past England looking it the urea where the Village of Derw Cal submerged 40 years ago. Because of a prolonged drought in Yorkshire parts of the sunken Village Lime become visible fur the first Lime since the great drought of 1976. Exciting changes forecast for 90s Book envisions High tech advances Denver a smart toilets and car radar will usher in the High tech advances coming in the 1990s, while bad service loud Rock music and mexican Beer will become passe says the american forecaster 1990." other trends on the Rise for 1990 Are new age radio portraits commissioned for ego gratification and wet Beer to serve on the rocks says Kim Long author of the yearly Book. White will be the fashionable color in clothing for women who will favor Shorter hair he says. Men will grow their hair longer and Wear wider ties the Book predicts. In the 1990s we will see phenomenal advances. A popular phrase some futurists Are using is that life has the potential to move Forward very rapidly because 80 percent of All the scientists and engineers who have Ever lived arc alive today said Long. The corollary to that is thai 80 percent of All the artists crackpots and loonies who have Ever lived Are alive today. We will see some intriguing things happen in the 1990s." he said including a wave of bizarre prognostications As the year 2000 approaches. Long 40, is a Denver free Lance author who began writing his forecasts in 1983 and claims an 80 percent accuracy rate. He wrongly predicted a Dukakis presi Dency and the demise of television s Dallas and dynasty but he estimated half his material reflects inevitable consumer trends. For example a few years ago he forecast that cab Bage Patch doll sales would drop by half. They dropped olt by More than half. It was t Guesswork. The information came from the toy Industry which says that All fad toys that sell that Well that quickly Are temporary  his predictions sometimes Are based on his research into japanese product development. Smart toilets arc made by a japanese company to measure recent Hospital outpatients blood pressure pulse urine temperature and body weight. Results Are displayed on a built in Monitor. Long predicts Gadget lovers will pay the $3,000 to have a conversation piece. Other High tech trends in 1990 will be robot Ham Burger makers employed by fast food franchises to solve chronic labor problems and car radar. Long said car radar systems will gauge other vehicles speeds and May incorporate automatic braking. Some experts believe that if All vehicles had the de vices highways could be safely packed with vehicles moving at High speeds. New age radio look off so quickly that it is a major trend said Long. It s going to be a permanent form of program Ming he said. It s been called musical wallpaper at its most disparaging. It s somewhere Between jazz and soft Rock and it has the potential to not offend a fairly wide proportion of the  meanwhile affluent executives arc commissioning sculptures and portraits of themselves and their families a trend Long Calls  they Are recycling what once was a very solid Artis tic  Long said. A Low budget version the video Booth is cropping up in shopping centers and shouldering aside the Booths where people used to have Wallet size snapshots taken. They shoot a five or i0-Niinulc videotape said Long. You can speak sing or quote poetry. It s the concept of immortal izing  a major trend that will carry through the 1990s is a Campaign by retailers to stamp but bad service. Surveys polls and extensive studies have shown that this is the lop priority Long said. We have become line sensitive. Queueing up is a foreign disease thai we Don l want to  earplugs Are being offered to customers at pop music clubs and Rock concerts because of concern Aboul hearing loss according to the american fore  Long notes that at the same Lime Over camped car sound systems Are booming. Among drinkers the mexican Beer fad will be on the Way Oul he predicted. Liquor with lower alcohol Levels and wet Beer a brew served on the rocks will debut in 1990 while Low alcohol Beer will continue to founder said Long. Long s Book which sell fewer than 10,000 copies despite All the inner Cal in stirs up May be in for some High tech changes itself. In the works is a possible video version with computer animation and Long is exploring use of a computer database and facsimile machine to dispense his prognostications  
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