European Stars and Stripes (Newspaper) - January 24, 1990, Darmstadt, Hesse                                Page 4 the stars and stripes wednesday january 24, 1990 for Mississippi tourism a Case of the blues Tupelo. Miss. A Many people Are scared to vacation in Mississippi because they believe the Magnolia state has Long stretches of unpaved High ways and a Boss hog Legal system a study found. I was shocked that people actually feared for their safety said j. Mac Holladay executive director of the Mississippi department of economic and Community development. They think that Boss Hogg is around every Comer Holladay said monday referring to a corrupt character in the television series Dukes of hazzard set in the Rural South. There is a pervasive fear of Southern  he said at the governor s conference on tourism. The results of the study commissioned by the development Agency to guide tourism planning did t Surprise Ann Woods owner of the mount Holly bed and breakfast on Lake Washington near Greenville. She told of a new York lawyer and his wife who visited the Delta. She was frightened the whole time and she was from new York City Woods said. Holladay said while he expected the study to reveal negatives the problems Are certainly different than what i  other problems included fear of widespread poverty and of unfriendly people and no knowledge of the state s tourism resources. A common attitude toward travelling in Mississippi is get through that state As fast As you can Holladay told about 200 representatives of the state s tourism Industry. All state roads and highways in the state Are a led. Northerners fed especially unwelcome the study showed. Some visitors will not give where they re from oui of fear Holladay said. The project was the second part of a $78,500 study of the state s tourism Industry conducted by David son Peterson associates. The company conducted in depth discussions with groups of people in Memphis and Chicago who had no intention of travelling to Mississippi company president Tom Davidson said. Armed with the study and a $ 1 million advertising budget the development Agency plans a series of regional print ads to emphasis outdoor recreation facilities and the state s historical attractions. Study downplaying oat bran May Hurt sales grand rapids Mich. A Consumers weary of oat bran probably won t go Back to Bacon and eggs for breakfast but they May be looking for alternatives now that a study has cast doubt on oat bran s cure All image. Oat bran was a fad anyway and i think the study will be the catalyst for the gradual reduction in sates said Ron Saba. A food Industry analyst with the Ohio co. An investment firm. Saba said he thought some people would stick with oat bran. But for some people it s going to give them an excuse to Trade in those oat bran muffins  he said. The new England journal of Medicine on thursday published results of a study that said eating oat bran had no More effect than other grains on a person s cholesterol level. It said any beneficial effect appeared to come from cereals Dis placing fatty foods in the diet. It contradicts previous studies that found oat bran was Able to interfere wit fat absorption and lower cholesterol there by lows eng the Chance for heart disease. Not everyone was certain the report would shake the Confidence of health conscious Consumers. Maybe it takes some of the fiery Bril Liance out of the oat bran craze. But i Don t know if Well see any immediate change in consumer demand said Bon Nie Rivers an analyst with Salomon Brothers inc. I Don t think Consumers Are going to go Back to eating Bacon and eggs for  for some Consumers who be grown tired of oat bran in everything from pretzels and Tortilla chips to doughnuts and Beer the study is just what they wanted to hear. "1 started eating oat bran for breakfast every Day about a year ago after All the hoopla said Pat Edwards who was choosing among the cereals in a grand rapids supermarket thursday night. Quite frankly i was never too crazy about it. This is just the excuse i was looking for to try something  that s just human nature responded Quaker Oats co. Spokesman Ron Bot Irell. People like variety. And we be never positioned oat bran As a magic bul let or the one food people had to cat to see a reduction in their  however Quaker which saw sales of oat bran original hot Cereal go from i million pounds in All of 1987 to 2 Mil lion pounds per month in 1989, has criticized the study saying that its Sample was too Small 20 volunteers and did t reflect the general population. We Don t feel like this one study can negate the 25 years of research that pre ceded it said Quaker spokeswoman Theresa he Levsen. This is not going to affect our marketing strategies at  in 1986, Quaker spent couple of million dollars advertising its oat bran Cereal. By 1989, it was spending $50 million on its hot Cereal products much of which was Spenton oat bran promotion  said. Analysts say oat bran products have been the fastest growing segment of the $6.5 billion Cereal Industry. In Battle Creek a spokeswoman for Kel Logg co., which makes three ready local oat bran cereals two of which were introduced in the last two years also said the study will not a Fleet marketing strategies. We Don t make health claims on our Cereal said spokeswoman Nancy Roach. We be always promoted our products As being part of a balanced diet and we will continue to do  analysts say the study May prompt some companies to quit Selling fringe oat bran products such As potato chips and May stifle the introduction of such new products. Last year 218 products con Taining oat bran were introduced according to Gorman s new product news a Chicago newsletter. Things have gotten carried away with it being promoted almost like a  said Bob Bernstein an analyst with Edward d. Jones & co. It almost got to be that oat bran was the be All and end allure All. People will always be looking for the easy Way  other food companies called attention to the fact that the study did t dispute any effects of soluble fiber found in other foods such As fruits vegetables Beans and Brown Rice. But a recent study at the University of Texas was unable to duplicate three other studies that found Rice bran could affect cholesterol Levels. The Rice coun cil of America which paid for the study called the results inconclusive. Rabbi cards All the rage for collectors Miami Beach. Fla. Dpi rabbi cards Are the latest collecting rage among Young scholars at Miami Beach hebrew schools rivalling baseball cards in popu Larity. Similar to baseball cards the 4-by-6-Inch rabbi cards feature color photos of revered orthodox rabbis on one Side and Basic religious statistics in hebrew and English on the other. Among students at Yeshiva elementary school rav Yisroel Bauchat Geirah or Baba Sali As the children Call him is the Don Mattingly of rabbi cards. He made very Good miracles happen explained shmuely Sylmar 10, who rates the rabbi card with his prize Mattingly baseball card. Bauchat Geirah is one of 111 jewish leaders featured on rabbi cards manufactured by torah personalities inc. Of Baltimore. Other smaller Black and White rabbi cards Are also on the Market but the color cards seem to be the most popular store owners said tuesday. Teachers and administrators use the cards As re wards for students who recite their prayers Well Rexcel in schoolwork. Faigin Kitchner an 8-Ycar-old student at the Luba Vitch educational Center said she has collected More than 100 rabbi cards since her Mother started giving them to her As weekly rewards at Home. The children collect rabbi cards for the same reason they collect baseball and football cards said rabbi Avrohom Brady owner of the . Kosher food store where children bought the cards until supplies ran out. The cards let them learn about the people they re Spect and look up to Brody said. Since the non profit project began in 1988, torah personalities has manufactured a 36-card series and a 75-card set. Almost a million cards have been sol around the world. Red Cross honors Anonymous donor Rossiter a. A the american red Cross on tuesday honoured a Man who has been sending Anonymous weekly donations of $1 or less from his social Security benefits to the Hurricane Hugo Relief Effort in South Carolina. Dalbey Marsh 51 whose identity was revealed recently was Given a certificate of appreciation Anda South Carolina shaped Hugo pin gifts from the red Cross chapter in Charleston . The gifts were presented by David Bidwell disaster chairman of the red Cross Indiana county chapter at the personal care Home where Marsh lives in Western Pennsylvania. Marsh who is mentally handicapped moved to the Home 3 /4 years ago after 20 years at a state  asked that no reporters be present said Sally Zellem a spokeswoman for the Indiana county Redcross. He s a very modest Man and he s been a bit Over whelmed by All the attention he s received from the Media pc Llam said. Red Cross officials believe Marsh has donated at least $17 for Hugo victims said Lee Ann Barrett a spokeswoman for the organization s Charleston Chap Ter. Or. Marsh is a Symbol of All the millions of people who have sent in Anonymous donations Zellem  Large gifts Are really impressive. But it s really touching when we receive unmarked envelopes with five Dollar Bills in them with notes saying a Hope this helps they re sometimes More touching that the Large donations. Red Cross officials in Charleston had been baffled by the Anonymous contributions until earlier this month when they discovered they had been sent by Marsh. His identity was Learned with the help of do Lores Comstock postmaster of the Rural Community. Hurricane Hugo ripped coastal South Carolina in september claiming 29 lives and causing nearly $6 billion in damage. A Contentment Barbara Bush hugs 3-year-old Dominic Bines with the tender touch of Veteran grandmother. The first lady paid a visit monday to washing Ion s Model learning Center a children i museum that serves As a test site for dry schools