European Stars and Stripes (Newspaper) - August 2, 1990, Darmstadt, Hesse By Ron Jensen staff writer the name Means More than Beer for Sas Kirsten Jurison 2 top visitors look Down from the Balcony at the huge Copper kettles in which Carlsberg heats Barley Mash in the Beer making process. Above the elephant Gate with the old Swastika Symbol visible on the elephant on the left. Product As Quot probably the Best Beer in the world. Eye catching Magazine advertisements feature that simple slogan with a color picture of a Carlsberg truck places As san Francisco and Hong Kong. During a tour of the brewery in Copenhagen one learns that even if that boast is advertising hyperbole Carlsberg does offer one of the world s More interesting brewery stories. This is not just a brewery understand the Carlsberg foundation which owns the brewery supports everything from archaeological twigs in the Mideast to the publication of danish Folk songs to modern scientific research. One of its most interesting projects is the administration of the museum of National history at the lavish Frederiksberg Castle just North of Copenhagen. Another foundation with the Carlsberg name a the by Carlsberg foundation a supports the by Carlsberg Gimp Toshek an Art museum and Art exhibits at a number of other museums in Denmark. Perhaps most interesting is the mansion of i honour the former Home of a. Carlsberg the brewery founder. I is Home built in 1852 and surrounded by Lush gardens and greenhouses is provided As a residence of Honor for life Quot to a Man or woman having served St hence literature Art or the danish Community in an outstanding since 1019, it has been the Home of philosopher i Taal Hoffing nuclear physicist Niels Bohr archaeologist Johannes Brondsted and astronomer Bengt Stromgren the current resident. But the Carlsberg foundation is of Ourse mostly about Beer. . Jacobsen is credited with starting the brewery in 1847 on a piece of land in a Copenhagen suburb but his family had already been in the Industry of brewing Beer for years. Christen Jai Obsen . S father worked As a brewery hand before moving from Jutland to Copenhagen in 1801. In 1 811, the year c was born he rented a brewery and begun work on his own. The son was sent to Ter firm Al schools to at quire a formal education and bet ame caught up in that Era s App rec Lati Rai Tor St hence and re Seurt 11. When his father died in 18 j5, . Was ready and Able to take Over the brewery having spent Sonie Lime in Bavaria studying German Bee making. On nov. 10,1847, the first Carlsberg Beer was bowed and the brewery was named for , Jacobsen s 5-year old son cart that first year the brewery produced 100,000 Gallons of Beer which is equivalent to two hours of production . Today the Carlsberg breweries is the eighth largest Beer producer in the world Anheuser Busch not surprisingly is the largest it was helped when in 1970, the brewery merged with the 1 Borg breweries a major competitor Al the time. Our guide said the merger came about after a tourist remarked that he liked tub org Beer belter than Carlsberg. Quot that was a problem Quot said the guide. Quot so or a it Obsen bought that . Whether the Story is True or not the merger produced a Beer giant in Denmark. It now produces about 1 billion Gallons of Beer annually. The Lour meanders throughout the 00-acre it Complex with stops at the brewhouse where Large t uppers with a Carat Ity of 225,000 bottles ear h heal the Barley Mash. Visitors see the bottling process where in endless Parade of bottles Rolls by. I Here s another Stop Al the museum w Here artwork from the t Oiler Tion of Carl jut Obsen is displayed plus family portraits and the Washtub used by . Jar Obsen Lor Bis first experiments in brewing. While walking around the brewery look r Losely Al the buildings. I hey too show the Carlsberg family s appreciation for Art. Dis Liru t is the convoluted it Limmey shaped like an i egyptian Lotus Blossom Al the lop and Der rated at the Bottom by it copies of the chimeras at Paris notre Dameone Wall easily see the elephants Situ e the i Gate is the Start of the tour. And it is in a it Sihle not to notice the swastikas arved on the sides of the elephants. Our guide pointed out the Symbol is 5,000 years old. When . Carlsberg started the brewery he thought this sign of happiness and health Sis a Good one for his a new brewery. 1 hat t hanged in the i 94 is. The guide said Quot due to. Fie Ivy t and yes like All Good Brewer Tours this one ends with a free sampling of the product t. Try utsn1 i foi., 1, it or 4. I Fuji in ii to in a a r a Jie t to r. R 11 j 1 r re i to i 2rj j do u v v bib a b Oto it a i i it n y c-lc1 Jan j 4i 1 to 1 y. 1 1 ? 111 a a a Lilllie iwnin1. If Lull lit a a a a a a a August 2, 1990 slain Smaga Ine 11
