European Stars and Stripes (Newspaper) - August 5, 1990, Darmstadt, Hesse                                Page 14 the stars and stripes sunday August 5,1990 business new firms boosting pm says company military events lies with overseas expansion continued from Page 13 sponsorship proposals on their own and Many do just that. In fact Philip Morris the maker of Marlboro cigarettes is. The no. 1 corporate giver  army in the United states. Beer manufacturer Anheuser Busch inc. Ranks no. 6, according to recent army statistics. Corporate sponsorship is widely viewed As an Effee tic Way to generate Money for mar activities army officials say. And it has support in Congress As Well. A everything we be done from our end in the past few years has been be acc toward making morale welfare and recreation programs More self sufi Cint and Cost cafe Etic a a staff member on the House armed services committee s. Mar panel said. A and corporate sponsorship fits right into that we have no problems with  so far the Frankfurt military Community is leading the Way in Europe in the sheer volume of corporate donations received. Of the reported $300,000 in goods and services corralled Between feb. 1, 1989, and feb. I 1990, Frankfurt took in More than $132,000, army officials have said. Vicen a Italy was a Distant second on the corporate sponsorship list with less than $45,000 in donations and Berlin was third with roughly $30,000. Corinna Todd marketing and advertising chief in Baum older West Germany said Frankfurt a Edge is understandable. A a there a a definite advantage having corporations in your Back Yard a she said. But that should t Stop other Mote Remote communities from seeking business sponsors too she said. For some events Baum older has even turned to Small local vendors for support Todd said and they be delivered. One lingering problem in Fawcett s View is that some army Market ing officers Sec their communities in comic tuition with every other Community for Corporale dollars. Fawcett thinks that is a destructive notion. A one of our biggest complaints from vendors is that they done to want to be contacted by 50 communities a Fawcett said. Quot they want the big  in answer to that demand Fawcett a office in Heidelberg West Germany is working on a demographic profile of army communities in Europe for inclusion in a marketing guide that will be sent to interested firms. A we will be Able to go to a company with one Book that says Here a every Community. Here a every demographic profile for you a she said. A which ones do you want How can we Best marry you up a Fawcett said the Goat is to keep sponsors Happy and donations lowing to the army. The result she said will be Quot better Quality of life programs for our soldiers and hotter Market penetration for the  James risen. Los Angeles times Detroit a general motors which traditionally has emphasized . Car sales is now counting on its european and other International operations to generate much  firms growth in the 1990s, company executives say. Pm officials arc hinting that further cutbacks in the company a struggling . Car operations arc in the offing. But they say they expect an expansion in the firms automating capacity in Western Europe pm plans to expand there by 25 percent Over the next five years and establish a manufacturing and sales presence in Eastern Europe. The comments about pm s future came last week As the car giant s newest chairman Robert c. Stempel took Over for the controversial Roger b. Smith who retired tuesday. Stempel along with the rest of the company Stop executives All of whom have also assumed new positions held an introductory news conference at pm Headquarters in Detroit. Stempel outlined a More streamlined top level organizational Chart that he said would reduce the layers of management at pm. He also noted the increasing influence of pm s highly successful european opera Lions. A Twete trying to make our Domestic operations More like our International operations a Stempel said referring to his management shuffling. Meanwhile pm vice chairman John f. Smith who has been Pul in charge of International operations said the corporation has already reaped benefits from its Quick decision to move into Eastern Europe in the Wake of communism a fall. In East Germany Smith said pm sold 4,000 cars in july alone and has taken an additional 17,000 customer orders. The company has also signed up 350 new dealers in East Germany. Smith added that the collapse of the Iron curtain and the flow of people from East Germany to West Germany has led to a Boom in car sales in West Germany. Pm sales there Are up 33 percent Over last year. In contrast to its sales slump in the United states pm s Only real problem in Europe is its Lack of manufacturing facilities pm officials say that this shortcoming May make it difficult for the company to keep up its torrid Pace of european sales and profits. By october though pm will open its first Plant in East Germany where partially built cars will be Robert Stempel shipped from the West for. Final Assembly. Pm Hopes to have a stand alone Assembly operation running in East Germany by the second Quarter of 1992. Pm is also developing engine and transmission manufacturing plants in Hungary and Czechoslovakia and those facilities could become the basis for broader manufacturing operations in Eastern Europe in the future Smith said. Pm also expects to Export about 112,000 cars built in the United states and Canada to overseas markets this year Smith said and the firm Hopes to increase exports to Over 200,000 by the mid-1990s. 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