European Stars and Stripes (Newspaper) - October 3, 1990, Darmstadt, Hesse                                By Carolyn Thompson associated press late at night on the outskirts of Homesville n.y., a truck pulls to the Side of the Road. Two men begin unloading barrels of chemical waste in the shadows. A second vehicle speeds to the scene a a sporty solar powered Little number with a of the Power but none of the Roar of its Fossil fuel burning counterparts. Out Steps a futuristic ally Clad Man with Paul Newman Blue eyes a Clint Eastwood jaw and Patrick Swayze hair. He saunters Over to the men As they Drain toxic fluid into a nearby Creek. Sensing the figure behind them they turn around. Recognition glazes their eyes with fear. The men know their illegal dumping Days Are Over. They be just come face to face with end roman the animated superhero of the future just maybe. Gerald Celente the creator of end roman has a Hunch that the evil thwarting heroics of end roman will surpass those of Superman and the teen age mutant ninja turtles in the imagination of the younger set. Just what is it that makes Celente think his end roman will join the ranks of the great american heroes trends. Celente tracks them. The 43-year-old Rhinebeck n.y., Man is the author of trend tracking a 300-Page guide to translating american trends into strategies products and ultimately profit. Celente identifies a trend As a definite predictable direction or sequence of events like the warming of the Earth s climate. The idea according to Celente is to Quot keep looking at All the different trends that Are going on out there and see How your product could fit in Quot end roman for example. When it comes to Speed this hero s no match for a speeding Bullet. And he a not nearly As powerful As a locomotive. In fact if the decidedly human end roman has his Way hell never even throw a punch. That s because Celente s research has shown that right now americans Are concerned about the state of the planet global warming and the destruction of the Ozone. He s also tracked a reversal of Public support for defense spending which has Given Way to a growing interest in disarmament and peace. So end roman protects the planet a but without the Benefit of an Arsenal of weapons packed into a Quot Bathelt Quot nor the obvious advantage of being Able to  tall buildings in a single bound. Instead he a a martial arts expert. Quot end roman s not a superhero Quot says Celente who created the animated crime fighter now under consideration by King features Syndicate fora Multi tracking trends will end roman be the next cult figure Media series. Quot he s human because real people have to solve the problems. Instead of fighting hostile aliens he fights criminals against the  also through research Celente found a trend among Young boys toward acoustic instruments. So end roman was Given a sax and placed in a band that takes him All Over the world. To capture the fancy of Young females partial to the environmental cause end roman was also Given rugged Good looks. Crossing trends and developing products and advertising strategies is the basis of Celente a work As director of the socioeconomic research Institute of America based in Rhinebeck. The firm is a consortium of 25 experts from Fields including economics education engineering banking and psychology. Celente and other members of the Institute work from their Homes which Are scattered throughout the country. Researchers communicate with each other via computers and fax machines. The Institute teaches its clients How to manage trends Celente says and How to translate them into products and services. Those clients Are involved in banking the food Industry product development and other areas he says. Citing confidentiality Celente wont disclose the names of the companies that employ him. Celeste founded the Institute in 1980. It was an idea bom in the 70s during the Bronx native s tenure As a government affairs specialist. Ger Melenie author of a trend Trao fms with illustrations for Quot in  read things file information Cross reference and i raced everything a connected Quot Celente says. A a it Sall  Calls the Institute s method of integrating data from be Fields  one key to our system is making connections a Beleen seemingly unrelated Fields Quot Celente says. Quot by a at trends and tying things together you can Pate changes and profit from  who can profit from trends according to Quot trend King Quot anyone with enough common sense to in himself for them. And to make it easier Quot trend ing Quot concludes with an a to z directory of profit. Unities. Leafing through it is a Little like gazing into in Tel a Crystal Ball air conditioners demand for air conditioners will As the Earth gets warmer says Quot trend  use of the chlorofluorocarbon problem a substitute Eon will have to be found. Books the Book Market has been eroded by video was by television. But it will be stable and even hence some growth because As the baby Boomers they i read More. Cosmetics this will be an even More booming less in the 1990s. As the baby Boomers age  to cover up the ravages of time so there will be a in Market for any product that can make people Loo younger. Lumber with the loss of forests and More actions on cutting Trees the global Supply of lumber drop and with the growth in population demand will Belg her. So Trees that can be harvested for lumber will Belgorod investment. Medicine dissatisfied with our medical system s and More people will seek alternatives tit toners who take a holistic approach will be in and. Neckties As the climate gets warmer neckties will it me unpopular As they Are in most tropical tries. At some Point Well have a president who n t Wear a tie just As John f. Kennedy did no to Wear a ind that will kill the Necktie business. Plumbers because of the trend away from working your hands there will be a shortage of qualified Plu fryers. This Iii be a Good Trade to get into. Shipping with the growth in world Trade there wit Bel Strong Market for shipping especially Ocean Shi lying. On land railroads will capture More of the Ion and medium haul Market As their service improves am trucking becomes More expensive due to fuel Cois emission controls Road congestion and labor shortages. To p to of 0 or be for1 As exp a Buwa san re. Id or. Be a co do Hall Raby Boomers Back off skiing is the main pastime and Revenue producer in Park City Utah the Weiss new Home. By Paul Schreiber new Day the walk in closet of Norman Weiss is divided along the lines of his life. On the right Are London Cut suits Power sport Coats tailored coordinates. These he collectively Waves off. Quot my old uniform Quot he says the clothing Weiss wears now hangs on the left a much smaller collection of jeans and sweats that he wears to work. It reflects the casualness of the new life of Norman and Claire Weiss and the quieter Way in which they live it. Like a growing assortment of americans including Many Urban baby Boomers who did not want to embrace the future where they were the Leisses turned their backs on a grand lifestyle in new York and los Angeles that left them anxious and empty. Quot none of that a important i have found out Quot Norman says. Quot the whole idea is to get rid of All that crap and live a simple unencumbered  these Are not sentiments of an ascetic nor Are the Leisses thimble brained Greenhorn hoping to live off the land. They Are in fact seven years into second careers As the proprietors of a Book shop in the Mountain resort town of Park City Utah. Page 14 a a a the stars and stripes the Leisses Are representative of a category the . Census does not measure but should Given the potentially profound Impact of fast growth on undeveloped communities. These Are people migrating not because of economics or Job loss Transfer but because they want to play out their lives differently. Quot some people learn sooner than others Quot Norm says suggesting he would not have minded if this Epiphany had occurred earlier than it did. Norman is 66. Claire is 60. For 35 years Norman was in the entertainment business first in new York and then in California. As a manager agent and promoter Weiss was involved with Dinah Shore Paul Anka Jerry Lewis Joel Grey Bette Midler Michael Douglas Al Pacino Elvis Presley Frank Sinatra. He signed the beatles to come to America. Norman was a Shepherd whizzing around the country on private planes tending to his stars. A record Here a movie there concerts Persona deals the troubleshooter and problem solver. Quot my feet never touched the ground. I d get picked up in a Limo driven right to the plane and there a be another Limo on the other  for this Norman pulled Down $300,000 or so a year and an equivalent amount of stress. Even though he Hobnob bed with the glitzy he tired of making the same deals All he with the same people in the same in Circle Quot it started Boring me to tears says Quot and i just did t want to do it a  normans fantasy to own a Book Tore was not shared by Claire an Interior designer quite Content with fancy cars friends in entertainment and the wherewithal that went with it. Norman was so unhappy however that they decided to invest in a local Bool store that Norman could run part time As h e phased out of entertainment. When t be building in which the store was locate d was Tom Down in 1983, they had to decide 3 whether he could or should fight los Angeles cutthroat booksellers with h s Independent Little shop. A one Day in a Reading publishers weekly and there s an and a Book store for Safe in Park City Quot Norman says. They had never been there but Park City was Ite Winter getaway friends raved about. Claire reluctantly agreed to go see but made her impulsive husband Promise to look but not Deal. J Quot i promised Quot says Norman whose Gravelly voice and Devilish twinkle Are reminiscent of Lee Marvin Quot but i lied. Norman concedes however that Claire hated their new life for several years we knew nobody up Here. All of her friends All of her family were in la. And new York. Our kids were Back in l.a., so it was very alien to  it took a while for Claire to share normans vision but now she does wholeheartedly. Quot Utah was one of those states you Fly Over Quot she says. Quot but you know we were in a tight Little Circle and that had a lot to do with it i love living Here  they bought Dolly a books etc., on main Street Between the liquor store and the Post office. Quot that a one of the great things Quot Claire says. Quot people come to the Post office and they Stop at  in the summer except for an annual arts festival that recently Drew 100,000 visitors Park City is a browsing kind of town 30 Miles East of Salt Lake City. Its main business District is half a mile Long and Uphill. The permanent population is about 5,200 in a county of 17,000. In the Winter however greater Park City is one of the nations Premier ski resorts. Tens of thousands of skiers pack the area s rental units and the Homes and condos kept by the Well to do. In their first Winter Norman says it snowed for 53 consecutive Days but in Park City White is Gold. When doily a goes into its Winter Mode it is open 10 to 10, seven Days a week eight employees instead of five. The Leisses work harder than Ever and find it exhilarating. United mine workers president Rich Trumka left confers with his assistant Clement f. Allen. Not a cobs workers real wages decline by Karen Ball associated press american workers wracked by the widening Gap Between the Well paid and the poorly paid Are Likely to Force labor issues a particularly health care a to the forefront in the �?T90s, analysts and Union leaders predict. A that Middle class that s been stepped on and pushed Down to a lower class is starting to resent it and fight Back Quot Richard Trumka president of the United mine workers said. Quot people will no longer tolerate the fact that they work 40 hours or More a week and done to have health  Jim Green a labor historian at the University of Massachusetts said that the coming years would bring Quot a lot of anti corporate sentiment from people who Are having a hard time making it. A i think people Are scared and angry about the uncertainty of their lives about what a happened to the safety net. If we re working harder Why Are we getting ahead a Quot the �?T80s was a decade of yuppies and bows. An ostentatious wasteful display of wealth Quot Green said. Quot in the 90s, t think we re going to see a lot of social unrest As people Start to realize that there s been a real decline in their Quality of  real earnings a or wages after adjustment for inflation a ground to a standstill for Many americans in the 1980s, according to figures provided by the Bureau of labor statistics. Using 1977 As a base the median weekly salary in 1980 was $257, but that translated to $190 after adjustment for inflation the Bureau said. This years figures show that the median weekly salary for the april june period was $413, but after inflation it was just $195, giving workers Only a minuscule improvement in their purchasing Power Over 1980, the bus said. Quot that american myth about being Able to pull yourself up by your Bootstraps a it does t exist anymore Quot said Barbara Otto of 9to5, National association of working women an advocacy group for secretarial and clerical workers. Another study released by the economic policy real earnings the american worker s wages after adjustment for inflation came to a standstill in the 1980s. Institute a labor backed group found that from 1979 to 1988, the incomes of the wealthiest 5 percent of american families grew 17.6 percent a five times faster than incomes for the Bottom 80 percent. That study also said real wages for the average american worker have declined by almost 10 percent Over the past decade and that an additional 5.8 million people were living in poverty compared with 1979. Barry Bluestone an economist with the University of Massachusetts contends that the recent shift to a service sector Economy has produced thousands of Quot a jobs Quot at fast food chains rather than Good paying jobs. He says workers standing will Worsen if the nation slips into recession soon As Many economists fear. Quot the working Joe or Jane did not have much to celebrate during the 1980s. It seems Clear to most economists that the Early 1990s will treat the average worker even worse than the �?T80s,&Quot Bluestone said. Quot i see a continuation of the trends that we saw in the 1980s, the polarization Between the Well paid and poorly  Michael Dukakis tried to make a declining Middle class a main theme of his 1988 presidential bid. But voters overwhelmingly rejected the democrats argument instead favouring Republican claims that the longest peacetime expansion in the nation s history had created millions of new jobs in the 1980s and Given americans unprecedented Prosperity. Union leaders Are hoping that workers growing dissatisfaction will help revive the labor movement which suffered a series of blows in recent years. Membership has dropped the 17 million americans who belonged to unions last year made up just 16.4 percent of the work Force Down from the 18 percent they accounted for in 1985. In addition labors ultimate weapon a the strike a has lost a bit of its firepower because More and More companies feel emboldened to hire permanent replacement workers. Union leaders pin the Start of that trend on former president Reagan a firing of air traffic controllers in 1981. One of labor s immediate priorities is to get Congress to outlaw the practice used most recently in the greyhound Drivers strike and against machinists and pilots at Eastern air lines Trumka noting that the american labor movement originally grew out of social unrest said unions Are counting on a similar movement in the �?T90s. \ wednesday october 3,1990 a amps Susan Harris the stars and stripes Page 15