European Stars and Stripes (Newspaper) - March 23, 1991, Darmstadt, Hesse                                Saturday March 23, 1991 the stars and stripes a Page 17_ Money matters today s tip the Council on  Ness a nonprofit organization composed of top leaders in business says America should not be lulled into complacency by the Success of . Weapons in the persian Gulf �war.-. A v a a \ �./. A a american a performance in the Gulf should not be interpreted As a sign of unassailable . Technological strength a said George Fisher the chairman of the  a. A a a a a a a a a a a. The Council identified three dozen technologies including robotics and computer memory chips in which it said the United states is considered hopelessly by Hind other nations. Conversion rates London up a fridays closing rates for the . Dollar to other currencies. Figures Are expressed in dollars to the British Pound other local currencies in dollars. Gold was quoted at $362.75 an ounce Silver at $3.98. A March 21. March 22 British Pound .1.7910 1.7895 German Mark. 1.6415 a -.1.6433 French trans. .5.5630 5.6045 dutch guilder.,.1.8335 1.8470 a . 33.66 33.92 italian lira. A a 1,218 80 1.223 60 Swiss franc a ,.1.4065 1.4055 greek drachma. 175.85 176.50 turkish lira .3,779.90 3,979.70 saudi arabian riyal.3.7502 3.7502 Spanish peseta .101.15 101.66 portuguese escudo .142.20 143.15 a Canadian Dollar. .1.1563 1.1582 austrian schilling.,.11.448 a. 11.480 norwegian Krone. 6.3550. 6.3840 danish Krone. .6.251. A 6,280 these Are unofficial rates As reported by wire service and banking sources and they Are listed to give some idea of daily currency fluctuations. The Only official rate concerns the Sale of German Marks to . Personnel for personal use and this will be $1.60 through monday based on fridays noontime Price fixing. New York Exchange new York up York Stock Exchange Stock at amp to company Lockheed corp waste mgt inc ism corp Wendy a inti. Chem waste mgt Philip Morris Pepsico inc Upjohn co get corp Laidlaw inc b. Adv Micro docs Amer express. Lilly Eli amp co first brands up the 15 most Active stocks in new composite trading on thursday. Sale 4,538.100 3.789.800 .3.528,800 3.232.800 2.705.200 2.527.200 2.385.900 .2,142,000 1,977,000 1,958,000 1.956.900 1.949,300 1,924.700 1.785.900 1,671,600 last 33y4 40% 37% 111% 9% 18% 69 33% a 47v4 31%. 13% 11 27% 76% 24%. Net chg. Off % off % a 0 1% 0 12% a up % 0 1 v4 up % up % up. 0 1% up %. Up % up off 1 up 1 american Exchange new York up a the 10 most Active stocks in american Stock Exchange composite trading thursday. Stock a sales last Nat chg. Lii Haven corp 1.024,500 a 2v4 up % Amdahl corp 928,400 14v4 up 1 Conti air Hodgs 921,100. 3% off % Weatherford inc a 570,100 6 up % Wang labs inc b 558,400 4 up % Ich corp 492.500 5. Up % epitome inc 451.100 19% up 2% Dow chemical it 440.000 4% 0 1% new line Cinema 435,800 13% up Echo Bay mines 344,300 8% up % Dow Jones new York up a now Jones closing Range of averages thursday. 30 industrials 20 transports 15 utilities 65 stocks High 2907 92 1099.44 213.59 1028.28 Law 2841.58 1078 63 211 20 1007.94 close change 2855.45 off 16 58 1084 80 off 2 65 21202 unch 1012 94 off 3 94 a billboard in Darmstadt Germany proclaims 60 minutes of a dirty dancing. A amps Jim Dorti Eim during an a egg dance in the  Olaf marketing Campaign banking on show Biz allure by Ron Jensen staff writer Frankfurt Germany a night out in Europe with the world league of american football will include a laser Light show fireworks Pep bands cheerleaders costumed mascots and not to be overlooked a football game. A a we re staging it like an event an american entertainment spectacle a said Bob Sloane vice president of marketing for the league which begins its first season tonight in Frankfurt p. To reach an audience that does no to know an end run from an end zone but is willing to participate in a grand happening. A it is a very confusing game to the uninitiated a Sloane acknowledged. So instead of expending Money and Effort to teach the rules the plan has been to entice fans to the games and educate them the promotional strategy is designed there. Two of the teams in Europe willing _ Edget they re spending about a half million Dol to discuss their marketing budgets said Lars each on advertising and promotion. In the leagues three european cities London Frankfurt and Barcelona Spain the spectacle has been at the Center of at. Tempts to put people in the stands. In Germany where television advertising is minimal and expensive Cinema goers have been treated Tor several weeks to a 60-second clip of nil action Long passes diving catches crushing tackles and spectacle cheerleaders and emotional fans. Similar ads on television have reached the Spanish audience expected to cheer for the Barcelona dragons. And posters in Spain show an american football player dwarfing the olympic stadium. A Barcelona is. New York a the poster blares to promote sundays game. A the dragons come to olympic  a _ the idea is to promote the game As Barcelona is. The most famous City on the planet. The British have been told to expect wandering minstrels an american Pep band and a professional dance group disguised As cheerleaders during contests at Wembley stadium. A a it a a family Day out a said Nick Priestnall marketing director for the London monarchs. The three european cities have audiences with varying degrees of knowledge of american football said Bruce Dwor Shak european coordinator for the league. But the approach has been similar in each Market. London is the most attuned to the sport thanks to a series of american bowls pitting nil teams against each other in pre season games the past five years. A a. A a a. -. A. But those games were a promotional cakewalk because they featured established teams with Well known stars Priestnall said. A the american bowls have been built around your Joe Montana and your Dan marinos and your fridge Chicago Bear William Perry a he said. The monarchs have about $540,000 to promote a new team with no stars. Plus there Are five Home games to sell not just one germans have a knowledge of Many things american including sports Dworshak said. And they Are somewhat comfortable with the English language which has been used in some promotions. The Galaxy has covered the Rhein main area with posters showing an oddly shaped football and touting a 60-minute egg. The poster plays on a German belief that an american football looks like an egg which it does in this poster and in print ads. A people that know football say it the and is the stupidest thing in the world a said Oliver Luck general manager of the Galaxy. A a a its not a real football a they  a. That is the Point he said. The and is designed to attract those not knowledgeable about football. Luck whose team is owned by the world league has $500,000 to sell his team to the German audience in this first season. A a that a a substantial budget but not a budget where you could throw Money at everything a he said. The league has already passed its older Cousin the nil in terms of team advertising budgets. A a. A we done to have a budget for advertising a said Paul Denfeld marketing director for the redskins. A fall of our games arc sold out. We done to have a need to  the Indianapolis Colts still Riding High from the euphoria that greeted their arrival from Baltimore six years ago sell a lot of season tickets but still advertise. I Low Ever their budget is Small compared to the Galaxy a half million dollars. A a it a less than that a said Pete Ward director of operations for the Colts. A season ticket sales have been Good. We done to really have the reason to do As much promotion As teams just starting a out a. �?o7�?o a. 77. A Frankfurt has focused on getting its message across via billboards Cinema spots radio ads and a handful of television commercials featuring a shortened version of the movie House and. In addition nearly every town in the Frankfurt area has been visited by the Galaxy truck,.from which instructional videos Nave been shown and promotional material distributed. Barcelona is the biggest Challenge for the league said Dworshak. The Spanish Are less aware of american culture and the English language than the germans or British. A advertising is done in the local language. A i think you re going to see them applauding punts and not knowing How to react to touchdown runs a he said. Still Early evidence is heartening. When the dragons were introduced at if recent professional soccer game the response was enthusiastic. A a we re not at a Point where we can teach them How to watch the game a said Dworshak. A we have to Tell them who we  the league will hit harder with instruction once fans buy tickets. Dworshak said that instructional brochures in the local language will be distributed at stadiums. And a hard cover Book about american football will also be passed out to Frankfurt fans at the Galaxy a fourth Home game. A a. But the Success of the league in Europe will depend on the entertainment level at the stadiums say those involved. A word of Mouth is the Best advertising a said Luck