European Stars And Stripes (Newspaper) - September 12, 1978, Darmstadt, Hesse                                Tuesday september 12, 1978 the stars and stripes Page 19 Elp to play Carrier show More commercial sponsors Sef for Uso shows Emerson Lake and Palmer on the flight deck Ariola by Dan Warfield is entertainment editor Davis representative at Mac persons show. Warfield e want to provide More and better shows. Dod has requested 107 entertainment units for fiscal year 1979, which starts in october. Uso s funding capability right now covers about half of these 54 will be Uso and 53 will be Dod said Russell Bice in a Telephone interview from Washington last week. Bice is National shows director for the Uso which once provided funds for 90-95 percent of the free shows Given for troops overseas and patients in veterans hospitals. In about 1974 the troops came Home from Vietnam that s when the fund ing situation for Uso took its initial  recently a commercial business the Davis Agency picked up part of the Tab for a Uso show the Mcpherson in Europe. Its name was a prominent part of the advertising and a Davis representative went to each show to Dis tribute advertising material and door prizes. Is commercial co sponsorship of Uso shows a new phenomenon no said Bice a one time Uso performer who took the executive Post in 1974. In 1973 readers digest sponsored a show in the Pacific. Pepsi cola did one too and there s one other before that which has slipped my  he said the Davis Agency which contributed $9, 000 toward the total Cost of the Mcpherson show is the first such commercial sponsor in about five years. It will not be the last and says Bice it is not a question of corporations approaching Uso for some cheap advertising. Uso did the initiating we approached several corporations. We will be approaching More. Or. Pepper for exam ple will be sponsoring the Jerry Lake super show in  Lake is an Elvis Presley Impersonator. Uso is also planning to sponsor Emerson Lake and Palmer a world famous Rock band that would t normally work for Dod rates on the aircraft Carrier Kennedy in Naples later this fall. Bice says no Money is changing hands. What Elp is getting is rights for taping or filming the Carrier concert for commercial  Ameri can military personnel in Naples at the time Proba Bly will be invited to join the Crew for the show. They want As Large a military audience As Possi ble on the flight  much More of this corporate involvement can we expect in the future it depends on approaching More corporations with a military Market potential. This program opens up Market ing channels that Are not normally open and allows us to provide More and better  Dod regulation 1330.13 spells out How Commer Cial sponsorship of the shows must be handled. We follow it to the t. When a commercial sponsor is obtained we write up a prospectus or proposal right Down to thumbnail sketches of posters and  Uso proceeds Only after the proposal is approved by Dod Bice continued. Basically the regulation allows sponsors credit on promotional material. They can be mentioned in news stories in armed forces newspapers and in poster displays and they can give away  m sure what defense is always careful about is that taxpayer dollars Are not being  How much Money actually changes hands when a commercial sponsor is engaged Dod has always provided transport and living allowances. The living allowance $40 per Day per person is split Between Dod and Uso on Uso sponsored  on the Mcpherson show said Bice Davis covered All living allowance funds and administrative costs that would otherwise have been paid by Uso in effect allowing Uso to present an extra show without stretching their budget. Of the $9,000 paid by Davis "$6.720 went for living allowances $1,100 for administrative costs and $1,180 for programs banners and pos , supported entirely by voluntary contributions has a surprisingly Small staff in the shows division. I have one paid assistant and a paid Secretary. The rest of the Job of auditioning and selecting shows is done by a network of  Hitchin a ride there s an easier Way by de Reavis staff writer i f tips on cheap travel Are invaluable the following should be Worth my weight in Gold 220 pounds it is possible for example to go from Frankfurt to the follow ing european cities for the rates listed Basel Switzerland 25marks Barcelona 85 Marks Salzburg 39 Marks Paris,40 Marks Marseille 65 Marks Brindisi Italy 100 Marks Madrid 113 Marks. The keyword for such cheap Charley travel is the so called Mit Fahrne Trale ride with Center system that takes the risk out of hitchhiking. According to Werner Munch who owns and runs the Frankfurt Mit Fahrne Trale with his wife else it All got started in 1929 when members of the German Reich Gas station Union were looking for an idea to promote sales. Even Back then there were people who had to make runs throughout the country and there were Pep e who wanted to go along for a few Marks Munch said he began coupling Drivers and riders As a service and considers himself the founder of the present Day Mit Fahr system. The late 50s were the Best the business has Ever had the 70-year old Munch said. There were seven competing  in Frankfurt  the business grew in the Federal Republic until it started cutting into the monopoly of the state Railroad company. They sued and lost in the German supreme court. The Mit Jarzen Trale offices were declared Legal Competition but the Long duration of the suit spooked several of the businesses and six closed in Frankfurt. There Are Only about 10 left in the entire country now Munch said. With the automobile Boom in the country Munch said there Are fewer people looking for rides. Gone Are the Days when they would arrange 120 rides on one weekend for Berlin alone. The system begins to work when a Driver or rider Calls Munch or an office in any of these cities Frankfurt Stuttgart Berlin Cologne Hamburg Dusseldorf Freiburg Bonn Wurzburg. Some cities have More than one office such As Berlin which has 10. There Are also offices outside of Germany in Vienna Paris and Marseilles according to Munch. Offices Are listed in the local Telephone Book under the name Mit Fahrne Trale. Riders and Drivers Tell the office when and where the Yare going. Before All is finalized both Driver and passengers have to show identification papers at the  office where the details of the trip Are worked out when and where the passengers will be picked up dropped off. The Driver of the car receives Between 4 and 5 German pfennig per Kilometre about Ivy cents per mile. The remainder of what the Pas Senger pays goes to the . The passenger is automatically insured through the Driver s liability insurance and is protected from any Hanky Panky because the Mit fahren Trale has both his and the Driver s name and address. The drawback to the system is that you might get stuck with some one you can t stand and then the trip to Cologne or Munich can seem As far As Kabul Afghanistan. I once came from Munich to Frankfurt with a Driver who was More fascinated with passing air planes than the stretch of autobahn before us so it took six hours to make the trip. Another time also on the Munich Frankfurt route the Driver smelled As if he were on an exclusive garlic diet. And once in route from Frankfurt to Athens the German Driver was frightened of yugoslavian and i had to wait until he was almost hallucinating from hunger to get him to Stop to eat. That was in Bel Grade two Days from Frankfurt. It s a Good idea to ask what kind of car you re being offered. I have been driven from Frankfurt to Paris in a spanking new Mer cedes. The Only drawback was that the owner had a Golden no smok ing sign on the dashboard. I figured if he went to that expense i could wait the six hours before i lit up. The biggest drawback to the system is that there is no guarantee you will find the ride you want at the time you want. Munch says when asked about their track record we fill just about every  he also said americans never use the system. I guess they just Don t know about  he did t know that i one of his old steadies Back in the Days when his office was located in an Alley off Frankfurt s notorious models Tasse where you Felt you should carry an a for Protection was an american. Fancy that he said at my confession of nationality. The Frankfurt office is located two blocks from the main train Sta Tion on Baseler Strasse 7 on Baseler Platz phone 0611/236127,231028. Record distance to Date for the Frankfurt office is Kabul. Just about anywhere Short of Kabul is fairly easy to arrange Munch said