European Stars And Stripes (Newspaper) - September 28, 1978, Darmstadt, Hesse                                California May curb indoor smoking advocate of ban on smoking in Public places makes her position very Clear. Up by Susan Ace associated press the . Tobacco Industry is expected to spend about $5 million in an attempt to defeat a proposal to ban smoking in most Public places in  of the Money is being spent on an intense Media Campaign against proposition 5 on the nov. 7 ballot an initiative being pushed by a group called californians for clean indoor air. California is considered a bellwether state noted Jack Mcdowell of Woodward and Mcdowell a local political advertising firm that is running the Campaign against the  Industry has reason to worry. The Well regarded California poll said recently that the initiative on the ballot after supporters got some 600,000 signatures is favored by 58 percent of registered voters and opposed by 38 percent. Industry fears Are that if proposition 5 passes i would not Only take a bite out of California cigarette sales 9.5 percent of the National total but also inspire similar Tough restrictions elsewhere. Eventually tobacco executives say privately smoking could become unfashionable and sales could Wither. Last year r. J. Reynolds the nation top tobacco com Pany and the Campaign s biggest contributor noted that if every american smoker had one less cigarette a Day Reynolds would lose $92 million a year. So far proposition 5 opponents the self named californians for common sense have placed ads in 47 newspapers headlined have they taken leave of their senses radio spots Are running on 89 stations and commercials on 32 television  Are billboards Reading they re at it again vote no on 5," and tobacco distributors Are leaving hand Fuls of matchbooks saying no More prohibition on bars and in cigarette  the other Corner californians for clean indoor air says it will be Lucky if it raises $500,000. It is running 30 second spots on two radio stations in san Francisco and canvassing people in malls and on streets. Already 33 states and scores of cities have restricted Public smoking to some degree including near total bans in Utah and Minnesota. But proposition 5 is stricter and More complicated. Exemptions include private offices and Homes bars Pool Halls and rooms in hotels motels and College Dormi tories. Restaurants would have to set up no smoking sections although they could consist of As Little As one table. Cab Drivers could smoke Only if they had no riders. Under the measure smoking by employees would be Legal at the workplace if everyone in the room smokes or if there is a separate lounge half of which must be partitioned off for  also allows smoking at Rock concerts professional boxing and wrestling and roller derbies. But it bar smoking at Amateur matches hockey games and jazz or classical concerts in the same  seize upon those discrepancies. A radio and asks what la they think of next then speculates that jogging could be banned on thursday and humming Al Lowed Only for freckled people one hour a  admit the provisions under attack were a Public relations mistake but insist that legally they were very Wise. We made a policy decision to exempt those areas be cause we want the Law to work one said adding that the initiative would allow the legislature to Amend such de tails. Most of the anti-5 ads also Point out that errant smokers would be arrested. But under the proposal a violation is like a parking ticket with a mandatory$50 Fine. Supporters say smokers would be arrested Only if fines weren t paid and warrants were issued. Opponents say it May Cost $280 million for required partitions signs and production time lost to smoking Breaks. Supporters say it will save up to $169 million a year in lower health care costs fewer fires and less employee sick time. I m no nonsmoking Frlj flu May not know Gary s. Cooper s name but of you be probably seen his face in numerous Cigar. M retreads. What am i doing about smoking Cooper asks in the and copy. I m smoking  he s doing something else about smoking he s quit. The whole country got a look at Cooper 28, a business Man who was paid $615 for his testimonial about the advantages of smoking Vantage an . Reynolds tobacco  picture of his face along with a hand holding a cig Arette appeared nationwide in such publications As to guide time Newsweek Playboy and local newspapers. Cooper said he was recruited while at a shopping enter after he told a Young woman making a Survey that he smoked Vantage. She said she stopped 190 people and that he was the first one who said he smoked Vantage Cooper said. Cooper s words were taped in an interview and Strung together by an advertising  Don t believe anybody would think i d say something like that in a real dialogue Cooper said. Those Are my thursday september 28, 1978 words basically. They just made it sound  he added it came out like i was promoting smok ing when All i wanted to do was make a  Cooper said he complained to . Reynolds but that they just said they did t think it d do much  besides the $615, Cooper also got 100 to 150 Crank Calls sometimes in the Early hours of the morning telling him he was stupid for smoking. I Hung up on most of them he said. Cooper who had been smoking since High school quit last month and told the advertiser for . Reynolds to Stop running the ads. The company said it would. David Fishel Public relations manager for the tobacco company said it was or. Cooper s option and out of respect for his wishes we pulled the and when he requested  said Cooper s comments were taped and turned into and copy and were not exactly As Coope spoke them. However Fishel said Cooper was sent a copy of the and and gave written approval of the final ver  one else in the ads has asked to be removed or to his knowledge quit smoking Fishel said. A the stars and stripes Page