European Stars And Stripes (Newspaper) - June 20, 1985, Darmstadt, Hesse                                Summer films 85 Stallone has a Travolta a bomb by Aljean Harmetz new York times for summer begins during the last week of when the first summer movies trickle into this summer will bring a flood of 45 films up 25 percent from last year and the movie Industry is frightened for Many the Chance of Box office Success will be washed away in the there Are other reasons to at the end of Box office revenues were 7 percent below last year was a glorious year for the movie with ticket sales in the United states and Canada exceeding billion for the first admissions so far this year Are Down 14 so More movies Are fighting for a share of a smaller Box office More movies and More expensive movies Are the order of the the average Cost of a movie now is which is getting to be says Steven marketing vice president at my Mas View to a the James Bond Cost More than Tri stars rambo first blood part almost Disney return to of reached an average Price of million apiece was cited for universals Richard Pryor Brewster millions Paramount science fiction adventure about three boys who build a space ship in their Back and columbian attempt to resurrect the such movies will have to sell around million Worth of tickets before they Start making Money for their if a movie becomes a Box office it earns so much that the amount of Money spent to make it Doest matter in the theres nothing so cheap As a Frank the chairman of Universal once speaking of a decision he made when he was chairman of he if ghost busters had people would have thought i was out of my mind to spend million on a ghost busters earned million last a hymn to patriotism starring Sylvester Stallone As a Warrior determined to bringer will probably not equal that in less than three it has already earned by View to a which is doing has sold million Worth of tickets in an equivalent rambo is a says Jeffrey chairman of movies and television at Walt Disney its a breakout smash and its obviously going to be one of the top two or three movies of the the ability of rambo to Stro Garm its competitors was obvious when the film stayed at the top of the Box office pile despite the Challenge of the Warner the goodies a teenage adventure Story that resembles the Disneyland amusement Park pirates of the Caribbean had the magic name of Steven Spielberg attached As executive because expectations for the goodies were so the million the movie has earned is considered disappointing by How profitable a movie will actually be is not easy to but it is interesting to look at the two Universal movies currently in the a comedy starring Chevy Chase that is based on a series of books by Gregory Mcdonald about a manic reporter who uses disguises to get his Cost approximately a modest budget in terms of today in 10 Fletch has earned Brewster millions Cost More than although it has sold almost million Worth of tickets in its first 19 it will be much less profitable to universals Price that paying a lot of Money for a movie is often paying for the right Star he can protect your its a Way of getting people to the and its better than making a million picture to which nobody of when a movie really Falls on its the higher the the More painful the the first failure of this summer is columbian million expose of California health clubs starring John Travolta As an investigative perfect earned a Bare million its first weekend in the movie got scathing reviews and took in less Money one sunday than on the previous an always ominous sign that Early audiences Are telling their friends not to see the one thing almost everyone in Hollywood agrees on is that blockbusters Are universals president of Marvin with youre dealing with the emotional climate in this audiences cheer when Stallone says that this time he Hopes Well win the Vietnam if the picture had come out two years nothing like this would have which movie will be the Summers other blockbuster Fox is hopeful for its science fantasy about a group of Young aliens who meet a group of old Universal is convinced the Winner will be another Spielberg Back to the about a boy who is transported backward in time and meets the Young couple who Are going to become his and Disney thinks the laurels will go to its million animated adventure the Black two westerns Are galloping out of the past Clint Eastwood Pale rider and Lawrence Kadans june stripes Magazine 77