European Stars And Stripes (Newspaper) - June 20, 1985, Darmstadt, Hesse                                Page 6 the stars and stripes june cigarette advertising Hilt fun i Woolwo of w we i Washington a the nations cigarette manufacturers Are spending More and enjoying it cigarette advertising expenditures have topped the billion Mark for the first time but sales declined for the first time since the Federal Trade commission reported the one of a series of periodic reports to con covers the years 1982 and cigarette sales totalled billion in Down 4 billion from the year before and the first decline since the report the trend continued in with a 48 billion drop to total sales of the report in for the first cigarette manufacturers spent almost billion in promoting an almost 25 percent increase Over 1981 expend by the end of advertising expenditures had increased to Over an increase of 36 percent Over the 1982 cigarette manufacturers led All other National Advertis ers in newspaper advertising and ranked second in mag Azine the commission magazines were the largest expense to cigarette accounting for million in or percent of All and second were at followed by outdoor million promotional million million and Point Sale Advertis while cigarette sales were not broken Down by Brand the study said made by Philip was the largest spending million in it was closely followed by Brown Williamson Kool which spent the commission began monitoring cigarette sales and advertising in when Federal Law began requiring All cigarette packages and advertising to contain health warn cigarette advertising on television and radio was beginning in during cigarette manufacturers continued to concentrate on associating smoking with Success and a luxurious the commission ads were designed to imply a relationship Between smoking and healthy living by using sports and outdoor cigarette ads Are often set in Scenic areas with Happy people engaged in healthy the study of was a trend away from showing smokers actually participating in Active the commission while the Sale of cigarettes had continued to increase until at least some of that increase was associated with population per capita consumption of cigarettes has been declining since when it was cigarettes per in per capita consumption fell to and in 1983 it was by the study filtered brands had captured 91 percent of the cigarette up from 58 percent in menthol brands accounted for 28 percent of up from 16 percent Over the same changes in Peoples lifestyles credited for lower hear attack rate Boston a the Odds of avoiding a heart attack have improved dramatically for americans since the with the hear attack rate dropping especially fast among Young men and White Collar says a study published in the new England journal of the based on the health of employees at one Large shows that the hear attack rate has declined More than 25 percent among men of All the major inference that we would draw from the study was that there has been a decline in the incidence of the disease resulting from changes in Peoples said Sidney who directed the the report shows that the drop in heart attacks mirrors the decline in hear attack deaths demonstrated by earlier the researchers said this Means that better not More sophisticated medical has been largely responsible for taming this major after Many years of increases in the United the death rates from coronary heart disease largely heart attacks began to drop sharply in since it has fallen by More than 30 the latest study began in 1957 and followed the health of Dupont work which ranged from to through during the first three years of the there were heart attacks for every male during the last three this fell to heart attacks a 28 percent the decline was most dramatic amount Young for those Between 25 and there was a 50 percent fall in the incidence of heart among those Between 55 and the decline was 22 younger people Are coming into an adulthood in which they Are less exposed to the risk factors that older people were exposed to when they were said a Dupont social and economic status also seems to reflect a Dif Ference in the risk of this the hear attack rate dropped 38 percent among White Collar employees but Only 18 percent among Blu Collar so few women employees suffered heart attacks during the study that the researchers could not detect any change in their hear attack rate Over during the 27 percent of the hear attack victims died within a Day of their and 31 percent died within a both of these rates began to drop in possibly because of better emergency treatment and Hospi Tal care for heart but this improvement emerged Well after the frequency of heart attacks began to the researchers the researchers said they assumed that factors contrib uting to the declining hear attack rates Are More sensible less More exercise and better control of blood stateside remedial Reading program launched to combat illiteracy los Angeles a a program to establish a nationwide network of remedial Reading clinics to combat illiteracy has been kicked off in the Watts Section of los Angeles by the Christian broadcasting similar intercity based on the phonics method of Are planned for Detroit and new the group Pilot projects have been under Way for the past few years in and since Spring in both have been said Ralph director of extended teaching for can a 7yearold affiliate of the he estimated it will Cost about to teach a person to mostly for for he said teachers trained by can Are volunteering and churches and civic Cen ters Are donating space for urine fess ruled unconstitutional Tor Long Island schoolteachers up a state judge has ruled that a Long Island school District cannot Force teachers seeking tenure to submit urine samples for a drug state supreme court Justice Thomas Stark ruled that requiring the test of 22 teachers of the Patchogue med Ford school District would violate their constitutional rights against unreasonable search and an invasive bodily search May be constitutionally made Only when based upon reasonable based on supportable objective and pursuant to established administrative Stark three members of tame cast suffer minor injuries in Accident a three members of the cast of the syndicated television series Fame were treated for minor injuries after their car was struck by a i Landrun officials Bancroft fire Ron Schlotman identified the injured As Melissa of thousand Paula of los and Cher of they were treated for minor mostly Small cuts from Glass at swedish medical they were in Denver to perform in connection with Carousel a series of events to raise Money for the childrens diabetes opening Day care Center to assist children with aids new York a a medical Day care Center will open soon to care for the cites 300 aids afflicted Chil Dren and the nearly 700 babies born annually to women carrying the according to a published Ayre director of the Albert Einstein College of medicines aids testified before the City Council committee on health that of the aids cases reported among children most of them Are in new York doctors from the medical school say the childrens Cen ter will Start with a group of 20 to 30 aids up to 7 years it will operate 10 hours a tobacco grown on Ama presidents land Chicago a the revelation that several american medical association leaders smoke cigarettes or own land on which tobacco is grown undermines the Amas credibility in supporting the head of a doctors group the problem Here is Public and having physicians smoking or supporting the tobacco Industry tells the Public smoking is not that John William head of doctors ought to said because of our must hold ourselves to a higher we Are role Richards said in a Telephone interview from where he is a professor of family Medicine at the medical College of his remarks came after the new presi Dent of the Harrison Rogers acknowledged that he and another top official of the Organiza Tion own land on which tobacco is Rogers said he and Ama trustee William both of in vested in the land in Georgia 15 years Rogers said that he has seen the land Only once and that it is Farmed by a neigh Bor whose name he does not know and who also raises other crops on the i feel uncomfortable about i feel the Issue being i will certainly sentence is suspended for White supremacist Seattle up a White supremacist whose sister and parents were involved in a Neo nazi plot to overthrow the government has been Given a suspended five year prison sentence for lying to Federal District judge Walter Mcgovern suspended All but six months of the prison sentence for Ian who has been in custody since have to look at it and decide what to do about he Rogers and Dowda Are attending the annual meeting of the Amas House of its policymaking in Chicago this tobacco covers less than seven acres of the 293acre farm they said Walter a agriculture department official in Brantley Rogers said the land is mostly covered with Pine which Are harvested to make paper except for All this Rogers i  really have been aware of the fact tobacco is grown the Issue arose monday when an alter Nate Stuart Hanson of alluded to the land during a hearing by a committee considering reports and resolutions on the hazards of which the Ama Hanson also complained that two other top Ama officials were cigarette although Hanson cited no he later disclosed them to the Chicago the newspaper reported that the two smokers were outgoing Ama president Joseph Boyle of los Angeles and Board chairman John Coury of port an Ama Tom confirmed that the two have had a difficult time quitting a Chest was quoted As saying before his inauguration last year that he consid ers smoking his personal i need to Stop and will Coury did not return a Call placed to the Ama press office in an attempt to gain his costume designer Dies Palm a Charles who won three Academy awards for costume has died at the age of