European Stars And Stripes (Newspaper) - November 4, 1987, Darmstadt, Hesse                                The name Sells people without a command of details go own the lube he says. The Day you can t be involved in details it s life to do something else. I really consider myself the architect of my buildings. The architects draw what t Tell them to draw. Trump Tower was designed by me the views the angles the Way the elevators Are  Trump says he even chose just the right Shade of Pink Marble for the Tower s lobby. That s Why it s so spectacular looking he says. Someone else would have chosen something  someone else would have been Happy upon graduation irom College to run his father s Empire of Low and Middle income housing in new York City s outer boroughs. But Trump crossed the Easl River into Manhollan in the mid-1970s, a Young Caesar in a chauffeur driven Cadillac. Since then the value of Trump family holdings has grown from $200 million to As much As $3 billion. Tha Trump organization which once housed the Anonymous masses of Brooklyn and Queens now builds castles in the sky for the likes of Johnny Carson and Lee Iacocca. Trump s breakthrough was his transformation of the tired old Commodore hotel into the shiny new grand halt hotel. Madrid this by buying the Commodore irom the bankrupt Penn Central corp. In 1975 and persuading die City Iresh from its own Brush Wilh bankruptcy and desperate Lor development to grand its first tax Eba Lement for commercial property. Tha Hyatt opened just As the City s Economy was reviving. For Trump Tower a retail of lice apartment Complex an filth Avenue. Tamp used the same formula b by land cheaply from an eager seller before most people know it s Lor Sale line up backers to share the risk i secure generous lax abatement Monitor each detail i of construction promote the result As one of the i world s great  i Trump was an Early player in Atlantic cily. Where he i Bull one Casino Trump Plaza and Bough a second. I Trump s Castle. I id Juv he bought resorts International paving h""1 a had Hote Casmo and a fourth the Taj mahal under j. Construction. When it opens next year the Taj win be ice w targe As any other Atlantic City Casino and at teat s6qo in Over its original budget of $200 minion Trump also has been a Winner in the Slock Market. 1 whew in the past year he made $122 million buying and Selling shares in three companies since he claims to have $550 million in ready Cash wo1 appears to control about 11 billion in mortgage Able real estate few Public companies Mouw be Sale if Trump started buying a of Lale this unreconstructed capitalist has been merging As a private Savior of Public works.b/1966, new York City had spent More than six years jul six unsuccessful by to rebuild Central Park s woman swing Hank Wilh new techniques. Trump using methods and True did k in six months and under budget he of operates the rink and another me a. In Atlantic  is scheduled to renovate and operate the stale supervise construction of the convention Hall Ana Bud Public Nous ing. What drives Trump he says he always was determined to avoid domination by his Strong to father Fred beyond that his motivation is Basic i to build things to sources of his Success Are equally elemental of 4,1887 brains guts and hard work. He also is Able to rely in relatives in his organization including his wife Tana and his brother Robert and on Toyal Well paid employees these include Blanche Sprague who offers this evidence of Trump s attention to detail a he s walking through a building and finds e Chip in a bathroom tile hell stand there until it s replaced. Ii he finds dual in a Corner hell Check there the a Cal Lime he comes Back because he knows that s where dust collects " Trump can play rough As evidenced by his unsuccessful suits against a Chicago Tribune critic Lor panning one of his designs for the world s tallest building and against Eddie and Julius Trump no relation to Donald of the Trump group Tor using the surname under which they had done business for two decades. His world View makes Darwin s look impish Man is the most vicious of animals Trump has said. And life is a series of Battles ending in Tinea or Victory. You can t Lei people make a sucker out of  to some Trump s very name has come to suggest Glamour luxury and above All Success. The name  Trump says. Ii Sells High rollers on his casinos shoppers on his pricey retail tenants and the rootless Rich on his million Dollar apartments at Trump pare for instance. Trump says he is gelling Between $2,5 million and $4 million for three bedroom apartments facing Central Park. Last year Singer Paul Anka paid More than $1 million Tor an apartment in Trump Tower. Some people laugh about How he puts his name on everything but with Many buildings you wonder. Who s the builder " says Sprague. With Trump you know this Man has put his name on the building and you know where to find him he s a person not the 800 e. 71st is  part of the tramp mystique is his lifestyle including three Homes Worth a local of More than $30 million. The Trumps and their three Young children live during the week in a Triplex Penthouse atop Trump Tower from which dad rides the elevator 40 stories Down to his office each morning the family weekends at a Greenwich. Conn., mansion or at mar a Lago. The former Palm Beach estate of Marjorie Merriweather Post which has More than 50 bedrooms Mote than 30 Baths three bomb shelters and a nine Hole Golf course. In october Trump announced his Purchase of what he called the ultimate toy " a 286-fool yacht with a disco a helipad 45 telephones and a swimming Pool surrounded by bulletproof Glass. And naturally there is the regular table at "21." the Strelch limousine the helicopter. The b-727 Jel with two bedrooms and a Sauna. Trump played himself in the television miniseries fit take Manhattan. Coming in time for Christmas is his first literary Effort Trump the Art of the Deal in last his wife says Trump s Castle has a new advertising theme Uve the Trump life la s a great  says Ivana Trump a former Model who is the hotel Casino s $1-a-year president la s Glamour la s Success it s  you  s azure also stems irom his reputation As a doer in an Era when local government seems rowed m corruption or handcuffed by its  measures. Any Good Developer Froe of government contacting rules and Able to Are whomever he wanted could have if flood wok Rran rink Quicy and cheaply Trump. However was shrewd enough to see an Opportunity to Public relations As Well As pubic service. As if the reality of Donald Trump were nol amazing enough a Cloud of hype origin Uncertain seems to have descended around him. Trump Lor instance is commonly and incorrectly reported to have graduated first in his College class. Trump says he never made any such claim but the Story Rolls on sometimes Trump just gets carried away although he has boasted that on every Block i be got a  he has constructed Only three buildings in Manhollan similarly Trump s reputation for invincibility is exaggerated. His new Jersey Gep rats Sank along Wilh the United Stales football league and his plan for a domed stadium in Queens is stalled. His unsuccessful attempt to evict tenants from a real controlled building on Central Park South made him look like a bully although he is likened to such prodigious builders As Robert Moses and William Zeckendorf sr., Trump is Only the nation s 17th largest Developer according to building design and construction Magazine he is nol even the largest in new York and Fortune Magazine says he is Worth loss than at least two of his rivals Harry Helmsley and Samuel Lefrak Columbia University economist Elliot Sclar Calls Trump the promoter an alchemist who turns hot air int Gold. The question is whether he s one of the larger Moulds of our Era or one of the larger doers. We Don t know  Trump s dreams Dwarf even his achievements and his biggest dream is television City a proposed $5 billion Complex of apartments offices stores and studio space on the upper West Side of Manhollan situated on an old Oil Yard on the Hudson liver television City would include the world s Lalles building and a dozers 58-Story buildings. Together these towers would have almost As much space As All the Llhee buildings in downtown Philadelphia. Bui almost two years after Trump announced plans for television City it still seems a Long Way off. When mayor Koch refused to Grant the largest tax abatement in cily history Lor the project. Trump called the mayor to whose campaigns the Trumps had contributed More than $52,000 since 1981,  Koch called Trump Piggy Piggy  and Trump called the mayor a Moron and demanded his resignation. Koch i unilaterally called a halt to the feud saying that while he dislikes Trump personally we want him to build in the City anything Hal he wants to do will be considered on the  thai could doom television Coly. Community groups say in would swamp their already crowded streets and subway Stalions. And environmentalists say the additional vehicles would my the City s a templs to meet Federal air pollution standards Community residents who have their own lawyers arid design consultants Are particularly opposed to the world s Tate Al building which would lop Chicago s 1,450 foot Sears Tower and cast a Winter Shadow a mite Anda Hall Long. To these people William e. Geist wrote in the new York tones. Trump seems a rogue billionaire Loose in the City like some kind of movie Monsler. Unrestrained by u3 Bounds of Good taste or by City of finials to whom he makes Campaign contributions the Trump Camp sounds confident however Blanche Sprague says people who ask if Trump will really build the world s latest building just Don t understand he has decided he s going to have it. We Don i think in any other Leims to never discuss the would s tallest building As a possibility it s a Given " the stars and stripes Page 15