European Stars And Stripes (Newspaper) - April 18, 1988, Darmstadt, Hesse                                Paga w columns Ellen Goodman the stabs and stripes government used its clout for wrong product this is not the Best of units forthe folks who make and sell cigarettes in America the Revenue of inc non smerkers is in full Spring swing. An anti smoking Law just went into effecting new York Northwest airlines has imposed a ban on Domestic  in new Jersey Are trying to prove that a company is liable in smoker s death. Everywhere you look the surgeon general in full military re Galia is promising a smoke Fres Amer Ica by 2000. What is a poor beleaguered tobacco conglomerate to do pick up their Little White Slicks and go off in search of fresh lungs that s what s happening. The Amer ican Market for cigarettes is shrinking and Likely to go on doing so. Public smoking like Public spilling is be coming 3 social 1 unacceptable habit so the manufacturers arc moving West really West Oil the Way to the far East. Turn on he television in Japan an you Sec spiffy upbeat and very familiar advertisements for american Cigar re tics. There is the liberated american woman Selling her japanese counterpart on Virginia slims. There is inc Camel Man lighting up in his  into the japanese messages Are such familiar american words As King  How did this happen we Al know about Trade barriers and govern ment monopolies in the far East. We heard Dick Gephardt talk about the s48.000 a car. But one of the Little secrets of the Trade Story is that cigarettes have broken through. An Ameri can Cantaloupe May Hill Cost Sio in Tokyo bul a package of american cigarettes Only costs about $1.60. As a consequence we sold 32 billion cigarettes in Japan last year up from 3 billion in 1981. Hold your applause please. The opening of asian markets to american tobacco occurred with the help of the state department the build ins thai houses that treaty room newly refurbished with Money fro Mihe tobacco Industry in its Lovely tobacco Leaf Motif. Cigarettes got i resort of Trade priority of her industries covet. The government was persuaded in Carl Rowan a re oink a fac sort a about this w re 5mokin6 3an, 1986 10 launch an investigation Inlo unfair Trade practices by Japan and Taiwan against the cigarette Compa Nies. Jesse Helms of tobacco Laden North Carolina then put he Arm on Yasuhiro Nakasone thai Congress will have a better Chance to Stem the tide of snip japanese Trade  if Japan opened the door 10 cigarettes. Nakasone folded. As a japanese newspaper put it he used tobacco As a blood  the cigarette Biz boomed. American cigarettes went from 2 percent of the japanese Marketto 10 percent. Now As the irrepressible Greg con Nolly Public health activist and anti smoking adviser to the world health organization likes o say we re dumping cigarettes in the rat  United states government is actively involved in the promotion of world smoking indeed doing business in the far East must be More fun these Days the japanese Don t have any of those Sticky rules against to advertising that we have. Their Labelling Laws Are nothing Short of impish. They warn for your health Don t smoke  and there is a Ripe Market for women. Though 63 percent of Japa Nese men smoke a Mere 11 percent of women do. Is this what americans have in min when we talk aggressively about the balance of Trade world in which they sell us Toyota we sell them Cam Els. They give us cars we give the cancer. Somehow Don t think so. Last year re. Reynolds sent 8 million packs of Winston lights contaminated with the herbicide Dinar Aba into Japan. Not exactly a Goodwill ambassador for future american products. Nor Are the slower and subtler health effects of smoking. Says Connolly the number of death thai will occur in inc far East from smoking May far exceed the number of deaths in the United Stales from illegal  we Loo can Export  tobacco companies argue that cigarettes Are Legal. If asians Don Toni ofic our brands they will smoke their own. It is an unconvincing argument from people who use advertising techniques abroad that would be outlawed at Home. The desire in America is to gel rid of smoking not Send it overseas. The government used i clout for the wrong product. How much disease in the far East will bring shame to the Label made in America airline takes Gutsy stand in Banning smoking a tip of the old boarding pass to Northwest air lines for having inc guts to ban smoking on All flights within the United slates plus Oil flights Ocanada Mcnico and the Caribbean in going Well beyond the Federal ban on smoking Tot flights of ims than two hours. Northwest has Given 100,000 passengers a Day a gift of cum Tori and some of them the gift of longer life. In giving air travellers Relief from acrid smoke Northwest is Laking what some financial analyst Scall a major risk la does seem that competitors like Hastern Delta american United and Continental arc going to pussyfoot around hoping 10 win from Northwest its Long haul passengers who feet lha they must have a cigarette. Those of us who detest breathing someone else s foul smoke ought to demand that these other air lines follow Northwest s Lead where feasible we non smokers ought to throw our business 10 North West by Way of saying thai we Are serious about having clean air to breathe when we take a flight. Northwest officials Don t think they la lose a Dol Lar. Their new and Campaign slates bluntly we re committed to giving you what you wan a smoke free environment. If you Don t smoke and you Don t like it when others do Northwest airlines is behind you All the Way. No Butts about it that is the solid kind of we wont Lurn you into a Chimney sweep commitment that i Tike. . Sur Geon general Koop likes it. The american cancer society loves it the american  association approves heartily. The Only americans who won like it Are nicotine addicts and those who make their livings growing tobacco or peddling tobacco products. Northwest has taken a Gutsy Gamble not just in terms of losing passengers but in terms of inviting in flight hostilities that the Crew cannot handle easily and the criminal statutes May no cover clearly. I recently look an Eastern flight to Florida on which the whole plane was declared non smoking. This was announced before we boarded and again while we taxied before Takeoff. The nonsmoking sign was left on for inc entire flight. But a wealthy Washington who has retired to West Palm Beach grumbled angrily insulted the Steward Ess then lit up and ordered his wife to Light  Crew never challenged them. Northwest would face fewer problems like this i fisc competitor airlines would deliver what a vast majority of revellers clearly want Emock free cab ins. Northwest s vice president for marketing John Temple say we re at the leading Edge of what customers  a and Northwest is a Leader in a movement to Clear the air that is rolling along relentlessly in Canada Sweden the soviet Union Hungary and other countries. I Don t know Why if took so Iong but finally the worldwide movement is to give air Ira Velen More Comfort and safety. In air travel As in All areas of National life some one leads by taking a risk. Northwest is the first of the major airlines to say that it will go beyond whal a limit Congress has ordered a partial smoking ban that takes effect on april 23. I Hope that the other airlines Are just As Quick to match Northwest s smoking initiative As they Are to match another Carrier s fare increase. The opinion Ripe cried in inc column uni Cait Youon ibb put repro int How of the my would to la to War to be consider to u representing Abr Rieti of the Sun ind stripes or Abr United state govern Wal