European Stars And Stripes (Newspaper) - April 18, 1988, Darmstadt, Hesse                                Fort by a Union to buy an entire airline anyone who in incs Hal 1he pilots Union 01 the each Iii is Lody 3"? the underdogs in one of these " Baltic is clearly mistaken says Clark on lad. A Vico. President of to As air indeed pilots at Many unities have regained the Nomen Lum their salaries Are on the upswing the dual wage Scales a lower one lot newty Huck pilots v imposed by Ami can airlines in 1983 and widely copied by her carriers is showing signs of erosion new contracts ill Lof a More rapid merging of the two Scales. The air Lino pills association cough i unprepared and disorganized by to Continental bankruptcy has Lowed never to be Iclet so vulnerable again. Smi it increases in dues forms 40,000 members have brought 140 million into a War Chest Hal continues to grow. The unions to say they will continue to take their Iguls Inlo airline Board rooms filing their successes at a rated. Pan am and at Twa where the pilots formed an unusual Alliance with corporate Raider Carl Icahn two was ago to fend off Lorenzo s Texas air. Ironically Hal sol the stage for Lorenzo to buy Eastern where labor War remains Rife. Nevertheless declares Alpa president , labor unions will continue to increase their Wall Street  certainly in this Day and age you won t get salary or talk Rule Gwo backs says Robert Joe Date. Airline analyst or Shearson Lehman Bros but he adds quickly ha1 a would t put the unions in the Catbird Seal just Al nowhere is that More True than at Texas air the Toulon based airline whose Continental and Eastern sub Vidanes account for 20 percent of the Industry s Tirkot and which has led the Bend toward lower airline ares. Lorenzo made his Mark in 1972 when he bought Debl Den Texas International and turned it around by unleashing Peanut rates when business was slow. His us Lare strategy continued with new York air in 1981 and Ash die newly emerged Continental iwo years later. Bui to play out the strategy Lorenzo had to Cut posts a direct attack on labor f does Frank like unions that s not the Issue says on lad Lorenzo s Point Man in Washington. The Issue 5 How does management get the lox ability to Deal in a deregulated environment thai Frank 13 dealing  ans lad says thai some members of the machinists Inion especially ground workers who haul baggage. Be earning salaries an average of $43,000 a year Vilh fringes Hal Are Way too High. When Continental emerged with a non Union work ores in 1963 it had Cut its pills pay in Hall overnight. Continental workers in 1586 earned on average $28,200 1 year the lower in the Industry and better than a i hard Ower than its chief competitors. Mechanics at Continental Coin $16 an hour base salary w an hour lower than new contracts agreed to to United and us air according to the machinist Union. In the third Quarter of last year. Continental s labor osts were 22 percent of total operating costs compared to about 36 percent Industry wide. But Texas air executives argue that Low costs Are coded it the airline is 1o survive and continue to provide the Low Lares that have opened air travel la Pii Lions of people. Texas air corp lost w66 million last year and its executives put much of the blame on costs related to absorb my people express and the labor unrest at Eastern where lasses were $182 million. Eastern president Philip bakes has said he wants m90 million in labor concessions at the struggling inline. Union leaders countered that they have Given ack too much already and accuse Lorenzo of trying to dismember the airline. Jack Bavis the Pilot s Leader Al was Lorn says that since Lorenzo bought the airline he has sold Eastern s valuable computerized reservation system to Texas air cleared the Way Lor Continental la Fly Eastern s pro liable latin America routes ii Lorenzo chooses to. Sold six Eastern Airbus a-3qos and a Mcdonnell Douglas do to to Continental. Tried to spin Oil Eastern s moneymaking Northeast lir shuttle operation under a. Separate subsidiary. He s taking the Crown jewels spinning them Oil and making them Par of Texas air says Charlie Bryan the chief of the International association of machinists at Eastern. Onstad suggests the Eastern no rotations have Industry wide implications.1 we Are now the la is of the Low Cost operators people locus Allol their Al Lon lion on Texas if Onstad says if the unions can defeat us Low Lares go away pril18,19b8 that Yarm re the own  of the Hula hoop the Motl Rida a Ltd Tad in american Hottory. Return Oohoola hoop la by Frederick m. Winship United press International fad by classical definition is a Short Lime thing a craze which May or May not to 3 trend. Since 1988 is the 30fh anniversary of the most widespread fad in american history the Hula hoop it seems a lilting time to look at faddish and what makes it tick or in the Case of the new Hula hoop hoop Shoop that s the sound caused by a steel Ball bearing inserted in fhe hollow lube. Author Richard a. Johnson in fads the Basic Book on the genre has dubbed the Hula hoop the und Spule Granddaddy of american  thai pretty Well eliminates lads that swept America during the first 250 years of its history. Including such things As Sli Schwork samplers hair wreaths and Silhouette portraits. Nevertheless the trend to increased laddish in the United slates really began with the birth of the Hula hoop in 1958, a soft of West coast version of a Bamboo hoop used in australian gym classes. At the height o the i Wop craze in 1953, its manufacturer Chanvo of san gab let Calif was producing 40,000 Hula hoops a Day. Since 1958, there has been the pet Rock Frisbee cd radio Wacky Wall walkers. Mood ring rubik cube trivial Pursuit and silly Putty not to mention Reebok walking shoes White wines instead of liquor cocktails Perrear. Miniature japanese Trees and Kiwi fruit some but not Allol these Havo been Short time items and will slay dead but there is the possibility thai some will have a revival As the Hula hoop is having this very instant just As Teddy bears and Argyll design socks have made significant comebacks in the past Tew years. Chanvo is planning the first National television promotion of the Hula hoop a k item in More than a decade and a National video Talent search for the Best Hula Hooper. Sales of the hoop which hit 100 million by 1960. Had dropped to one million in 1986 but moved up to 2 million last year. There is every indication thai sales will be 4 million this year said Don Roddick sports promotion director of wham-0. It s very much a spontaneous buy often by people who enjoyed hooping when they were 10 years old and now have 10-year-old children of their own to buy for. It s a phenomenon surely a fad 1hat has t died. The word fad has the Imp Ealion of one time Only and the Pel Rock was a real lad in this sense. Roddick said. I Don t think Well Ever 300 a renewal of interest in Pel rocks. I Hope they be found their Way into the Garden. But then we have the Frisbee a Tad that a whole spam has grown up around with an International federation of Frisbee clubs and hundreds of  the future group of Glastonbury conn., a consulting firm that forecasts trends Lor both Public and private clients said fads spread because the Public decides they a in which Means popular with trendy people. Fads till the need to belong and could even Lill some newly perceived need As the cd radio did fads spread Aster in they gel Media attention. Timing is everything said Ted Gordon a futures group spokesman. The innovator or original manufacturer has to decide when it is going to Lake of in order to plan greater production capacity Gordon said. The product must be Given a perceived value to the purchaser. Once that is done the big build up May be done try someone other than the innovators. Gordon said fads All into two categories pure inn and  what makes them attractive to the Media in the first place is what makes them Alurac Java to the Public and makes them into  Gordon Smirti people seem to Leel that if they re nol keyed Inlo a trend they re just Lull dangling out there  Ken Hakula became a Mulli la Bonaire in the past us years As the Developer of the Wacky Wal Walker a Gummy Bug that walks Down Walls. He is the nation s major promoter of fads known in the Trade As or  Hakuta recently initiated National fad on a starting in Detroit and moving Las year to new York with 100 exhibitors hopeful of marketing their ideas. Fads Hal have been runaway successes Are usually True lads thai have Little Utility beyond entertainment  said Hakula who wrote How la gears four own fad and make a million dollars to be published in june useful ideas have their place m the world but these Are More innovations of existing products than new products. In general they Havo big companies and substantial advertising behind them he said it s useless items the gizmos Hal sweep the United Stales All on their own the real lads. They have no advertising no marketing plan no big corporation no technological innovation. They Are original products and they Don t change throughout their Short a. The Best Fada Are like jokes. You laugh when you find out about them Hakuta must be right. It s hard not to laugh when you try Hula hooping the nest time. Even the umpteenth time you be still got a smile on your face. The stars and stripes Page 15