European Stars And Stripes (Newspaper) - August 9, 1988, Darmstadt, Hesse                                By h. Eric Semler new York times a s Beauty experts an dermatologists extol the Virtues of pallor a Large number of american sunbathers Are sending a different message the popularity of tanning will never fade. True sales of Sun screen products Are increasing in the United states and even the Bain de Soleil Model always a barometer of tanning Chic looks As if she got her color in Siberia rather than  this year. But while medical research linking overexposure to the Sun with skin cancer has persuaded some to scrap their reflectors and use a Sun screen it has not kept people away from the nation s beaches or tanning Parlours. People May think i m a Moron to do this said a 44-year-old woman before a 30-minute session at the Swiss Sun tanning Center in Manhattan. But frankly a Tan makes me look better and feel healthier. What s a Little skin cancer anyway when you be smoked four packs a Day for most of your life the woman a lawyer who was once a Model refused to identify herself because she said Salon tanning was one of her dirty Little  it is no secret that the ultraviolet rays absorbed in tanning Are a leading cause of premature aging and skin cancer. But kicking the tanning habit requires More than just settling for a lighter Hue dermatologists say. You cannot get a Tan without damaging your skin said or. G. Thomas Jansen president of the american Academy of dermatology in Evanston Iii. They go together like love and  last year skin cancer struck half a million americans and killed almost 8,000, he said. But for hundreds of thousands of people nationwide tanning remains a weekly ritual As routine As going to the movies. Parlours Are spreading More rapidly than fast food chains in some cities. The number of salons grew about 55 percent last year from 11,202 to 17,405, according to a Survey conducted by the yellow pages research group a subsidiary in Omaha of american business lists. Every summer the press comes out with anti tanning articles that say Pale is in " said Steven Goodhue the owner of sundays a tanning Salon franchise in Denver los Angeles tanning salons goggles protect eyes Are spreading More rapidly than fast food chains in some american cities. A for Sun lovers a Tan is still Worth the risk Dallas Washington and san Francisco. Irrespective of what you might hear through the Grapevine 99 percent of the american population still thinks they look better  polls also show that the Tan is not suffering the same Fate As the miniskirt or cigarettes. In a Gallup poll last August of 1,147 people age 13 and up 60 percent said that a Tan made them feel healthier and 30 percent said they Tan now More than Ever. As the Sun care Market is bombarded by products with Sun Protection factors spa As High As 39, Many people Are still spending As much time in the Sun but Are no longer striving for a dark Tan. A person using a Sun screen with an spa of 39 could stay in the Sun 39 times longer without burning than if no Protection were used. What we re seeing is a shifting away from the deep dark Tan to a More Golden glow said Steven g. Bobowski vice president of marketing for the Schering plough corporation which manufactures Coppertone Sun care products. But on a recent visit to several Long Island beaches parasols visors and Sun Block lotions hardly outnumbered the supine bodies greased with tanning oils or left unprotected. Hard Core tanners those who seem the least concerned about caveats Are teen agers Beauty experts and dermatologists say. For the younger set malignant Melanomas and wrinkles Are As Remote As social Security checks and nursing Homes. About 80 percent of an average person s lifetime exposure to the Sun occurs before age 20, according to the american Academy of dermatology. I m so Young that i m not really worried about getting wrinkles or skin cancer said Karin Harvey 19, of Denver who maintains her summer Tan by going to a parlor of course Many people Are heeding the warnings and seeking the Shade. But most Are women in their 40s and 50s who Are just discovering the Sun s toll on their skin. Many of my clients still want to look Tan but they realize the Long term effects Are not Worth dealing with so they use bronzes said Diane Young owner of a skin care Center in Manhattan. And As the population grows older and As cosmetic surgery becomes More popular Many women know that the effects of their surgery will not hold up As Well in the  Many tanning salons claim that their machines Are safer than sunlight because they Emit Only ultraviolet Alpha Uva rays and filter out ultraviolet Beta Uva Light which causes burning and skin damage. But recent dermatological studies have shown that contrary to popular belief Uva rays May be deleterious too. The promulgation by the tanning salons that they Are safer is simply not True said Jansen of the american Academy of dermatology. Nevertheless vanity overrides health considerations for Many bronzing buffs. George Hamilton the actor who May be better known for his Swarthy skin than for his screen performances is As Brown As he s Ever been said Jeffrey Lane his Public relations agent. Hamilton was unavailable for comment because Lane said George is on a boat in the South of France doing lots of you know  Page 14 the stars and stripes tuesday August 9,1988