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Publication: European Stars and Stripes Tuesday, May 2, 1989

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   European Stars and Stripes (Newspaper) - May 02, 1989, Darmstadt, Hesse                                Electro the Westinghouse robot puffs out smoke during a demonstration at 1939-1940 world s fair in Flushing Meadows n. Y. By Jerry Schwartz associated Pressi n Many a Dresser drawer across the United states amid the Laded snapshots and other keepsakes there reals a plastic Pickle a souvenir of a spleen Delerous tomorrow that came and went fifty years ago. In the interlude Between the great depression and world War ii the Pickle s owner had gone to f Lushing. N a. To discover a sleek and glittering future had set up Campon 1.21gacrcsof reclaimed Ash Heap. The visitor to the 1939 new York world s fair Camo away with visions of televisions and superhighways of Nylon stockings and automatic milking machines of Man made lightning and aerated bread All this and a Pickle pin. One of six million such souvenirs distributed at the h j Heinz Pavilion they saw wonders like the Walker Gordon rotol actor a revolving platform on which live cows were showered dried with sterile towels and mechanically milked they watched inc 7 fool tall Westinghouse robot electro and his Moto dog " Sparko they toured 200 buildings each of them spectacular 175sculptures and los murals. Everything was unfamiliar they were a wed by what it future could be says Barbara Cohen author with Steven Hehr and Seymour Chwast of try Lon and pcs Phett it 1939 wow York world s fair that was the aim of inc fair s organizers that and to bring tourist dollars to new York City. The City s business elite had Boon impressed by the 1933 Century of Progress fair in Chicago. They proposed a fair to Mark the 150th anniversary of George Washington s inauguration in new York. Grover a Whelan former police commissioner head of a distillery and the Bow lied Barker Boss of the 1939 world s fair said at the time. By giving a Clear and orderly interpretation of our own age the fair will project the average Man into the world of tomorrow " the symbols of the fair were two abstract shapes at once classical and modern Sec the try Lon a 610 loot Spike and the globular pens Horo a theater twice the is re of radio City music Hal which was Home to demo Crafty a multimedia depiction of the City of the future. Radio commentator h v. Kaltenborn narrated the six minute show As Day fades into night each Man seeks a Home for Here Are children Comfort neighbors recreation the Good life of a Well planned  As seen in 1939 the same theme was struck at the fair s most popular . General motors Futura a. Where 552 moving chairs carried Lair goers past a diorama depicting the United Stales circa 1960 a place where seven Lane radio controlled highways directed Teardrop shaped cars at 100 Mph. In the future the narrator said cars would be air conditioned he was right to said they would Cost As lillloas$200, he was wrong the land is much Greener than it was in 1939 -., men love their Fields and gardens bolter and pore wisely Lite Magazine wrote of Futura a spectators often waited in line two hours to see Futura a Bui there was so much to do and so Little time they ran to the at to building to see the Voder a speech synthesizer and to enter the contest for a free Long distance Call they ran to Tho Dairy world of tomorrow to meet Elsie the cow they ran to the Dupont exhibit to witness the wonders of Nylon Lucite and cellophane and to rag to see the first regular broadcasts of television. The Homo of tomorrow was highlighted at general electric which offered a Kitchen with appliances that talked at Westinghouse which pitted mrs. Drudge who did dishes the old ashior.2d Way against mrs modern who used a dishwasher at tomorrow town a collection of 15 Model Homes the air was not entirely commercial 60 nations opened pavilions a Flushing Meadows including Tho soviet Union but there is no doubt that the world of tomorrow was a world of salesmanship. Writer be. White hoped to Lind the Field of Honor at the Lair but found instead that it was merely Heinz posting with Beech nut the same old contest on a somewhat larger Field with accommodations or More spectators and somewhat belter facilities All round " others found fault with the fair s crowd pleasing amusement zone which featured a Parachute jump arid Billy Hose s aquacade As Well As More tawdry diversions like sideshows and Bare breasted women offered of course As educational exhibits on the lifestyles of amazons Tho amusements took precedence in 1940, when in became Clear that the fair was in trouble with the Advent of world War ii the soviet Pavi fron and others closed. The try Lon and per sphere were in bad repair temporary structures that were not designed to withstand the weather. More importantly the Lair was losing Money. Most critics Page 14 the stars and stripes tuesday  
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