European Stars and Stripes (Newspaper) - January 26, 1990, Darmstadt, Hesse                                By Sonja Heinze my husband a been unable to hop to oking and i Unden tand there Are certain food smokers should eat to Cut Down the Rik of getting King cancer. Thl information teem very hard to get to h to were Tome und of secret no name please defray Beach Fla. Ii someone is unable to Stop smoking or Tor someone who smoked Lor years and then gave it up. Their diet should include food Rich in Beta carotene this is a substance in certain fruits and vegetables that gives it its dark Green or dark Orange color Hoffmann Laroche. A pharmaceutical company says the following the new England journal of Medicine recently published a study done at Johns Hopkins University which showed a significantly lower occurrence of lung cancer in a group of people who had High blood Levels of Beta carotene based on these findings it makes sense to eat foods Rich in Beta carotene in fact that is one of the recommendations made by the National cancer Institute and the american cancer society. Beta carotene can be found in dark Green Leafy vegetables like Broccoli spinach kale Swiss Chard and greens from beets collards and turnips also in yellow Orange vegetables like carrots pumpkins Sweet potatoes and fruits like apricots peaches papayas Cantaloupe and similar melons. Furthermore Jean Carper in the food pharmacy says the following yams or Sweet potatoes appear to be a partial prophylactic against cancer notably lung cancer. Several studies Point to the Orange threesome Sweet potatoes Winter Squash and carrots As particularly potent in thwarting the Long stage process of lung cancer even in  according to everyone i be asked you re not supposed to use an Extension Cord with a microwave oven. Why not at you can imagine Many people Don t have a Wall receptacle Juat when h s needed and require an Extension Cord to operate their unit. Joseph Vincent Apo . I asked a fireman and he said that a microwave is a High powered appliance that pulls As much As 600 Watts that s like six 100-Watt Light bulbs. Extension cords Are not designed to carry that much Power. The Cord could get overheated Short out the circuit or even cause a fire. The fireman went on to say that some people will Tell you that they be been using an Ordinary Extension Cord with the microwave for 10 years and nothing happened but Why take the Chance he also wanted to remind people that Extension cords Are designed for temporary use and it s recommended that they not be used anywhere on a permanent basis i d like to know h Lea collars do any Good. I purchased two of them Tor my Himalayan cat. Lat evening i we checking the cats and found More Flea than i be Ever teen on them. The Flea were even living within an Inch of the Flea Collar. I immediately took the Collar off and disposed of them and gave the cat each a Bath with Flea and tick shampoo. W. Cower Santa Cruz Calif. From my own personal experience and that of friends i be come to the conclusion that Flea collars Are totally ineffective. If you write to the company they Tell you that it s your fault that there Are pleas around the House because you have to treat the premises for the Flea eggs and larvae which develop off the Host animal. But if the Collar is supposed to kill the fleas How can they jump off the animal and Lay eggs a leaflet put out by the University of California Flea control in and around the Home states although Many different Lea collars shampoos and dusts Are currently registered for use on pets by veterinarians or Consumers their Overall effectiveness is somewhat questionable and controversial you should consult with a veterinarian to determine the safest and most efficacious treatment for your  nonalcoholic brews the new lighter alternative by Lawrence m. Fisher new York times facing chronically Flat sales the two largest Beer companies in the United states Are brewing up an unlikely antidote non alcoholic  is rolling out o Doul s non alcoholic brew in certain states and metropolitan areas and Miller brewing co., a subsidiary of Philip Morris inc., is beginning to ship Miller Sharp s nationwide. O Doul s and Sharp s will join the g. Heileman brewing co s Kingsbury the . Market Leader with a 39 percent share Buckler a new product from Heineken . Guinness . S Kalber and a Host of other Domestic and imported brands that include mousse made by the Cardinal brewery of Switzerland Clau Thaler a German product marketed by All Brand importers inc., and Firestone & Fletcher from Firestone vineyards of los Olivos Calif. The brews Are made so that they contain no More than one half of 1 percent alcohol which fulfils the Legal definition of non alcoholic. The whole Market is so Small As to be seemingly beneath the giants notice merely around 700,000 barrels this year or less than one half of 1 percent of . Beer sales. But Beer company executives say the non alcoholic segment is growing in an otherwise stagnant Market. The most optimistic among them say that a belter tasting brew attractive packaging and Strong promotion could make non alcoholic Beers As Strong a product As Light Beer. But beverage Industry consultants Are sceptical they say non alcoholic Beers Are a Niche product the Public neither likes nor wants. Still they note that the nationwide trend toward moderate drinking and away from alcohol consumption is shifting Many Beer customers to soft drinks and bottled Waters. The Industry is hoping that non alcoholic brews will win Back defectors for the taste if not for the kick. In the Early 1970s, Light Beers were dismissed by Many As a Niche product with limited Appeal but they now account for 26 percent of sales. I see the same potential in this product that the brewery saw in Lite Beer 16 years ago said David Krishock. New products director for Miller. When we got into what was then diet Beer it was about the same size As the non alcoholic category is  Krishock added that Miller Sharps with the slogan keep your Edge is aimed at mainstream Beer drinkers for those occasions when they do not want to consume alcohol As at lunch or when participating in sports. But Tom Pirko president of be Mark inc., a los Angeles based consulting firm said non alcoholic Beer was a bit like platonic love. When you take out the alcohol you strip the Backbone out of the product they re hollow absolutely hollow products he added. Will people make the transition from Light Beer to non alcoholic Beer i m fairly certain they will  the advertisements for the new brews All stress flavor but also emphasize the methods used to make a non alcoholic Beer with real Beer taste. Anheuser Busch trumpets its cold filtering process i while Miller has applied for a Patent on its Ever Cool i fermentation technique. I one Way to make such drinks is to brew a conventional Beer and then remove the alcohol either by distilling it out with heat or by a cold filtration process called reverse osmosis. Alternatively Brewers can manipulate the fermentation so that it creates very Little alcohol. Either method produces a brew with less than one half of 1 percent alcohol which is about the same As fresh fruit juice and Low enough to Call the product non alcoholic. It cannot legally be labelled As Beer. Despite All the claims and counterclaims the different processes Are pretty Well known and All involve some Compromise in flavor said Michael j. Lewis a professor of brewing science at the University of California at Davis. But Beer Industry officials say sales of non alcoholic brews have grown by More than 50 percent in five years with very Little advertising. They expect the Market to grow by More than 10 percent in 1990. With their current brands Flat or Down in sales any growth category is attractive. A barrage of television radio and print advertising should insure that Beer drinkers who never thought to try non alcoholic brews cannot help but notice o Doul s and Sharp s. The combined muscle of Anheuser Busch and Miller should also guarantee that critical shelf space opens up for the new brands in liquor stores and supermarkets beverage analysts said. But the Brewers May also be opening the door to potential criticism that they re marketing to minors because the non alcoholic Beers can be legally bought by anybody Steinman added. I m sure that the Industry s critics will jump on that bandwagon and play it  indeed Anheuser Busch came in for just that sort of criticism in the Early 1970s, when it introduced Chelsea a Low alcohol Lemon Lime Ginger Apple beverage that looked like Beer. It was withdrawn from the Market after a Short time. I j Page 16 the stars and stripes Friday january 26,1990