European Stars and Stripes (Newspaper) - April 14, 1990, Darmstadt, Hesse                                Politics to and big Biz Jesse Jackson 1 to Host a talk show 3y Sam Fulwood Iii of Angeles times. He Rev. Jesse Jackson the Baptist preacher turned civil rights Leader turned politician is about to add another entry to his resume. When Quot voices of America with Jesse Jackson Quot makes its debut in september he become a television talk show Host. The weekly nationally syndicated politics oriented How will give Jackson additional presence across the country. It also will underscore the changing interrelationships of politics television and big business. Jackson his observers maintain has Little to lose but for nationally elected officials and local television executives political Power and millions of dollars sep actively Are Riding on Jackson a latest career Nove. S political observers said they believe that Jackson Blans to use the show to improve his Strong negative ratings among White americans who through exposure nay come to like him More and accept his political messages. A people Are going to be voting for or against him kith their Channel changers Quot said Harrison Hickman a influential democratic pollster. Indeed the repetition and intimacy of a weekly television show beamed directly into Peoples Homes nay be the Best cure for Jackson s popularity problems among White voters enabling him to launch another bid for the White House in 1992. Jackson appeared to lend support to that theory by tinting during a recent news conference to announce he show that one Benefit of the program would be to prove viewers Quot sense of Comfort Quot with him. That in turn could alter the political equation for other potential candidates in the 1992 presidential race is Well As increase Jackson s ability to influence the democratic political Agenda. For local to executives who have agreed to air the How the lure is profits not politics. Quot voices of America Quot offers an Opportunity to generate i Sis w a Jesse Jackson left with Washington d.c., mayor Marion Barry during an april anti drug conference in new Orleans sponsored by the National conference of Black mayors will Start a weekly to show later this year. Programming aimed at Black audiences and to collect advertising revenues from companies that want to sell their products to Blacks. Based on its acceptance by television station managers the show already is a Success. Entering an Industry wary of risky programs and competing against an array of syndicated game shows Quot voices of America Quot has elbowed its Way into the fall lineup on 105 stations across the nation according to Warner Bros. Television distribution the shows syndicator. That a a big enough potential audience to Grant Jackson an electronic pass key into 81 percent of the nations Homes. Spurred by the Success of syndicated shows featuring Black entertainers or hosts particularly Oprah Winfrey and Arsenio Hall local television executives Are looking for programming that taps into the potentially lucrative minority advertising Market. Arnie Klein station manager at Baltimore s Wal was one of the first television executives to sign up for the Jackson show. He said Quot voices of America Quot is certain to be successful in the Baltimore area where 23 percent of television viewers Are Black a higher proportion than in most markets. While Jackson a show is assured of being an instant draw for his Black supporters political analysts Are less convinced that televisions Bright lights can improve Jackson s lukewarm popularity among Whites. Quot Early on there will be Good bit of curiosity Quot said John White former democratic National committee chairman. Quot he s going to reach a lot of people but it s going to be challenging to keep  Linda Williams a research fellow at the Joan Shorenstein Barone Center on press politics and Public policy in Cambridge mass., said. Quot there a no reason to believe that because people watch Jesse Jackson and feel More comfortable with him that they will vote for him Quot she said. Quot people will watch Jesse Jackson because he s such a charismatic person Quot Williams said. Quot he will be Good on television and people might find he s not so frightening to  in stars us k p f / n p p f co n q. E i it it q z it co cd 2 w and stripes bookstores stars and stripes bookstores re. A co websters encyclopedic unabridged dictionary of the English language $60 super Saver stars Webster s encyclopedic unabridged dictionary of the English language is a stars and stripes super Saver selection for april. You la save $60 off the original cover Price of $79.95 for this remarkable All in one reference Center. 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