Discover Family, Famous People & Events, Throughout History!

Throughout History

Advanced Search

Publication: European Stars and Stripes Sunday, December 9, 1990

You are currently viewing page 4 of: European Stars and Stripes Sunday, December 9, 1990

     European Stars and Stripes (Newspaper) - December 9, 1990, Darmstadt, Hesse                                Page 4 the stars and stripes sunday december 9,1990 by the Baltimore Sun Washington a if War Breaks out in the persian Gulf the ubiquitous army recruiting commercials during weekend football and basketball telecasts will virtually disappear the head of army advertising said Friday. A we would be inclined to reduce our visibility a said col. John c. Myers the advertising director. A it would be a Little bit insensitive to be advertising heavily about offering Money for College when we re at War and there a shooting going  How to attract recruits during a War is a question that continues to vex army officials the colonel said. A a we re working on it but How do you plan it s very  but for now army officials said that they have no plans to change the army a familiar a be All that you can be advertising Campaign to lure Young men and Quot what drives an and Campaign is results and if an and Imp Ign is falling Flat on its face Well adjust it a said . Joseph l. Allred an army spokesman at the women into uniform despite recent recruiting troubles and claims by some War resisters that the ads arc do cup tic. A. V a a a what drives an and Cam it. _. Pentagon. A but we re still getting the numbers of recruit so there a no reason to change it at this  he referred to the army a Success in getting enough people to enter Active duty service each month largely because of enlistment contracts already sighed by recruits who promised to join within a year. Less worrisome he said is the recent decline in new enlistment contracts a the commitments by recruits to join the army often at a later Date. A i done to see a major change in direction if operation desert shield stays in a stalemate a Myers said. A kids still want to go to College  have to Start a career.�?�. A a v a  More than a decade the Al Volunteer army has can be ads for now turned to sophisticated Madison Avenue marketing techniques to attract the educated and ambitious to the Job of the mud Soldier the Centrepiece of that Effort has been the highly successful a be All that you can be advertising Campaign which was initiated by retired Gen. Maxwell r. Thurman the former commander of . Forces in Panama who led the army recruit-1 in Glomd in 1979. A a it a one of the highest recognition and campaigns Ever a said Barbara Sorenson of the army recruiting come a i can to believe we would abandon that. We done to see a problem a army advertising which includes a companion and Campaign dubbed a get an Edge in life a has begun to come under fire from some critics of the . Military presence in the Gulf and some  turned conscientious objectors have complained that they enlisted expecting to get financial help for College not orders to go to War. A a a. A a a a a a that a very simplistic a said Allred dismissing any suggestion that the ads emphasis on economic benefits is misleading. All army commercials feature at least one shot of soldiers in camouflage uniforms working a in the Field a he said. A anybody who does no to know what the Mission of the . Army is does no to know .  / a a a / v it a v _ a army recruiters said that to ads bring in a lot of curious people All of whom see a videotape and receive extensive briefings about combat arms assignments and other military occupations and what a. Military commitment entails. Myers said that the enlistment oath itself Quot should dispel any notion that a person enters the military without a Clear understanding of its  that oath says in part a i do solemnly swear that i will support and defend the Constitution of the United states against All enemies foreign and  always Wom by Barbara Bush Washington a whenever Barbara Bush turns Back her cuff or presses her wrist she May be thinking of the . Forces that her husband has sent to the persian Gulf. That a because she wears a constant reminder a a Nickel plated Copper Bracelet inscribed a operation desert shield a Call to  mrs Bush said she likes the Bracelet because it brings her thoughts frequently Back to the troops that she and president Bush visited in saudi Arabia at thanksgiving. A a it a important a she isaid. Reminiscent of the bracelets worn by americans for years in remembrance of those . Service members imprisoned or missing in action from the Vietnam War the bracelets Are being sold by a Mclean va., couple through their non profit foundation. Part of the proceeds help fund a Telephone message line for. . Troops stationed in the Gulf. Business has boomed since the first lady showed off her Bracelet to reporters who travelled with the Bushes on their Gulf trip Fred Wyatt said. He and his wife Barbara founded the group voices for Freedom that distributes the bracelets. Mrs. Bush said she would Wear the Bracelet until the troops Are Home More than 250,000 . Military personnel have been dispatched to counter iraqis president Saddam Hussein and the number will soon swell to More than 400,000, Washington a defense Secretary  Cheney has banned permanently the peacetime loading of current Model Short Range nuclear missiles onto strategic aircraft placed on Alert a Pentagon spokesman said saturday. The decision to ground the Short Range attack missile a or spam a was based of concerns that an Accident could result in plutonium dust an extraordinarily potent Carcinogen being spread Over a Large area. Cheney issued a temporary order june 8 barring the missile from being loaded on b-52, by and feb in bombers after the directors of three nuclear weapons Wyatt said saturday that phone and mail requests for the bracelets at $9.95 each have increased about threefold since the first lady gave them a Public boost. A it was More than a shot in the Arm a a Wyatt said. He  group has sold nearly 10,000 since it got. Underway in october. V a a a a a a we a a bracelets May be ordered by calling 1-800-284-4usa or writing to voices for Freedom Box 77037, Washington d.c., 20013. Names of individuals military units or ships May be inscribed for an additional $1 each on orders of five or More bracelets the proceeds from the bracelets also support a Mes Sage hot line for . Troops who Are unable to reach friends and relatives when they Call Home 1 if a Soldier gets a Busy signal or no answer when. Calling Home he or she can Call the voices for Freedom message Center and record a message that the phone Bank then will relay by calling the family at a time when there is someone Home a the Wyatts foundation contracts with a commercial phone service in Tyson Corner va., to handle the 24-hour message line Wyatt said. J of the $9.95 Price for the Bracelet $3.70 goes to the message Center. Each Bracelet costs voices for free Dom $2.77, and 70 cents is for packaging and postage. The leftover funds Are repaying a $30,000 loan the Wyatts took out to launch the project. A. Ban permanent laboratories expressed fears Over the a Remote Quot possibility of such an Accident in testimony to Congress his decision to make the ban permanent follows an internal air Force and department of Energy assess ment that substantiated the scientists concerns Accord ing to air Force it.  Oborn. The order does not prohibit other nuclear weapons including longer Range missiles and Gravity bombs from being loaded aboard any of the nations 372 strategic bombers while a a tractor runs Over counterfeit Auto parts in a for Mer Assembly Plant in Pontiac Mich. The tractor got a Flat tire shortly after the photo was taken. Fri in fake parts _ Pontiac. Mich. Up the Fri and the nations top automakers Friday began destroying about $50 million Worth of counterfeit Auto parts netted in what the Agency called its largest no drug seizure Ever. Fri officials and representatives from general motors corp., Ford motor co. And Chrysler corp. Gathered in an unused pm Auto Plant in Pontiac Mich., where the government Agency was allowed to store countless bins and Mounds of confiscated bogus parts. The parts a everything from wheel covers Grilles and running boards to Brake pads Oil filters and ignition modules a were seized in nearly 40 raids in 15 states under a 2vvyear Fri undercover operation code named parts Man said Hal helterhoff special agent in charge of Michigan a Fri operations. V a a a this undercover operation demonstrates the Strong position taken by the Fri and the . Attorneys office for the investigation and prosecution of those who continue to place in the Market counterfeit automobile parts helterhoff said As he stood before a huge pile of gleaming wheel covers. A a a a a but helterhoff and . Attorney Stephen j. Markman said there has been Only one conviction so far As a result of operation parts Man although they said 21 cases Are pending and another 80 cases Are expected to be tried next year. It is estimated by the Federal Trade commis Sion that counterfeit Auto parts account for a $12 billion business worldwide that costs . Automakers and their suppliers More than 20 t,000 jobs a year. A. A a Quot a a most of the parts netted in operation parts Man were made in the United states while most others came from Taiwan and Mexico government agents said. Operation parts Man was conducted with the support of automakers at All Levels of the Auto parts Chain a manufacturing importation distribution packaging Quot wholesaling and retailing. A you could probably build a car from All the parts Here but i doubt it would be a car anyone Here would want to drive a Markman said before an Industrial tractor ceremoniously crushed a Long line of bogus parts _ _ while Many of the parts Are decorative other parts of substandard Quality can pose severe safety hazards to unsuspecting motorists  
Browse Articles by Decade:
  • Decade