European Stars and Stripes (Newspaper) - January 20, 1991, Darmstadt, Hesse Trends a. A. A a a a 1 a a a a. A a a. A. 5&s to Emmett la pm r clerk Connie Dailey and customer Sonya Garcia inspect the latest in to shirts a ones with Middle East messages a at Ahcin main a u to shirt survives fashions constant change Isadore Barmash new York times i heir Appeal transcends income Cauca Tion and taste. While other fashions have come and gone the lowly to shirt keeps Selling. Wearing a to shirt is a Way to assert ones identity or to Back up a boast whether it be about surviving the new York Marathon visiting Dolly Parton a Hollywood in Tennessee proclaiming an allegiance to Galvin Klein or showing support for troops in operation desert shield. The to shirt Market is not Invulnerable to Leo nomic realities a rising imports and too much Domestic production has caused a shirt glut and led to cuts in output that arc expected to continue in 1991. But it is a solid business with no shortage of customers designs or messages. A Over the last five years demand for to shirts has been very a Strong a said Deborah Bronston apparel analyst a for Prudential Bache securities in new York City. Meeting the demand for shirts can yield stunning profit margins. Start with a simple White Cotton or Cotton polyester shirt Dye it in . Or run it through a screen or Thermal printing machine. With Little added expense a Basic $3-wholesale shirt can emerge As a garment that Sells for several times More. This year about a billion to shirts have been made for the . Market or four for every Back. Domestic Mills produced about 609 million outer Wear Stylc to shirts and produced another 300 million meant to be worn As underwear. About 1 of million shirts have been imported. To shirts Are the Only clothing sold not Only in stores but also on the Street in gasoline stations Bowling alleys movie Heaters and zoos. A single shirt can fetch As Little As $5 or As much As $150 when sold in boutiques. Even better in new York City a times Square three shirts can sell for As Low As $10. Large makers like fruit of the loom and the Hanes division of Sara Lee corp., together account for More than 50 percent of the Domestic outerwear to shirt Market with fruit of the loom having a somewhat higher share than Hanes. But retailers buy Only about 15 percent of their shirts directly from the manufacturers. The rest filter through wholesalers who either print to shirts themselves or sell to Independent entrepreneurial style printers. _ some executives and analysts forecast continuing Strong sales. Millions of Young and older americans constantly add to their to shirt wardrobes a attesting to the enduring american passion for the casual. A it shirts and jeans naturally go together since each seems to be just right for the other a observed Richard Ruster president of tee corp. Of America a producer and importer in new York City. A a a a. Quot they re the Leisure Wear for the 1990s,�?� few fashions Are so adaptable. What began As outerwear for the fitness craze is become an All purpose garment for the Home Jed Many work Wiiliam Sanchez whose husband is in the Middle East with operation desert shield tries on shirts. Places. The greatest growth in to shill sales has been in outerwear. Jack Hershlag executive director of lie National association of menus sportswear hovers Speaks of a the two l one he said is the world of fashion to shirts creations marketed by companies or designers usually As part of coordinated wardrobes includes the Blank shirts printed with cartoon characters team names product logos special events political slogans and jokes. Quot its a ease of the product creating its own Market and the More Bright Are the Lugger the Market w ill be a Hershlag said. A amps i Emmonl Urwin if january 20. 1991 sunday to puj9 3age 15
