European Stars and Stripes (Newspaper) - February 25, 1991, Darmstadt, Hesse Page ii advertisement Abcde monday february 25, 1991 the stars and stripes recently installed an impressive new machine right next to the printing presses. Its automatic. It has lifters and conveyors and swirling spreaders. It can count its called an inserted a Swiss made bit of gee Whiz Zery that can open the newspaper and drop other printed pieces inside it a such As the sunday comics for instance. A a a a a a. A a a a a a a. A a so what you say Here s what. This Handy machine lets us put reprinted inserts inside All 144,000 daily copies of the newspaper any time we want or inside some of them some of the time or in some of them All the time. Get the picture a very interesting idea. Ltd regional distribution zones and average number of newspapers sent daily to each zone 1 nor Reg 28,000 zone 2 Wes Reg. 31,000 zone 3 Stuttgart. 15,000 zone 4 Nurnberg .18,000 zone 5 Munich. 6,000 zone 6 Berlin. 4,000 zone 7 bremerhaven3,000 zone 8 . 13,000 Fig Urti cilia for zone 1 a 12 arid Star zone represent an average of daily print orders aver a one year period there Are weekly and tear tonal. Fluctuations ranging front 133,000. To 133.000 Papert printed daily. A the 144,000, overage paid daily circulation it for a one year period ending december 1988. Tolot for Oil zones overage t 135,000 Papert daily. The remaining 9,000 Papert Ore distributed eur Wido to Small . Population Orendt such at Iceland Norway Aviv saudi Arabia and the 6th . Naval Fleet. Zone 9 Spain 5,000 zone 10 Italy. 7,000 zone ii Greece 2,000 zone 12 Turkey Star zone. 112,000 include All of West Germany plus Belgium and the Netherlands a and a a a editions. Introductory rates total number of pro print inserted on a Lingo run. Single Sheet to 4 pages tabloid Sito 8 to 13 pages tabloid six 16 to 20 pages tabloid site in a is. 24 or More pages Vij tabloid site it 2000 to 4999 $55/1000 $63/1000 $69/1.000 $74/1000 5000 to 9999 $52/1000 $60/1000 $65/1000 $70/1000 10,000 to 19,999 $49/1000 $56.50/1000 $61/1000 $66/1000 20,000 to 34,999 $45/1000 $52/1000 $56/1000 $61/i0b0 35,000 to 49,999 $41/1000 $47/1000 $51/1000 $55.50/1000 50,000 to 64,999 $37/1000 $42.50/1000 $46/�?z1000 $50/1000 65,000 to 99,999 $33/1000 $38/1000. $41/1000 $44.50/1000 100,000 and Over a $30/1000 $34.50/1000 $37.50/1000 $40.50/1000 there Are paper weight a it a and minimum size restrictions please Call us far . Then we thought about what this modern Day Marvel could do for both Pur readership and the advertisers who wont to talk to them. What if a concessionaire in Berlin needs to Tell just Berlin readers about an upcoming tent Sale or q Vendor in Frankfurt wants to announce an event of local interest Only or maybe the fantastic Auto Sale in Nurnberg Means something to folks there but not to those in Spain. Solution we looked at our readership numbers and their locations throughout Europe then created distribution zones a accordingly How Many of which editions Eye ship this Means we con pinpoint our audience and target special informational inserts printed in Advance to reach specific readers. Specific messages can be directed by our Friendly inserted to Tell american service members civilians in government service members of the diplomatic corps and their families and friends what a available in their own local neighbourhoods. Without confusing our remaining readers with meaningless information. What organizations can Benefit from placing reprinted announcements in selected regional zones All Quot authorized activities providing products services and entertainment aimed at enhancing the Quality of living for an audience of Dod employees and their dependents representing a Cross Section of american culture and life styles. Whether it s travel and touring Leisure activities bazaars concerts banking services continuing education sporting events and festivals or what s hot in the latest stereos video equipment autos bikes ski and scuba gear a people can talk via stars and stripes supplemental inserts. And the mighty inserted. Here s How it works. You decide which zone reaches your target audience and Send us your reprinted advertising message. On the Date you specify your advertising message will be delivered inside the stars and stripes to All the subscribers and sales Points in that much does this Cost we be printed a convenient rate table Here to give potential users of this new service an idea of what they can expect to spend. For example an advertiser who wishes to Purchase Only Berlin zone 6 papers will spend approximately $220 run of a a to Page insert. Or about 51/24 per paper. An advertiser buying the entire Star zone All of West Germany and the Benelux will spend approximately $3360 for 112.000 papers or 34 pier paper for a similar insert. In both exam pies the advertiser purchases exactly the distribution required at a modest Cost per piece. And if you need a Little help with the layout and printing of your and our printing services department can provide speedy service at reasonable rates in fact we offer a 15% discount off the Cost of inserting to customers who have their inserts printed at stars and stripes. And that saves you the trouble of transporting your reprinted and from the Printer to stars and stripes. Someone from our advertising staff can answer questions about specifications for supplemental inserts How to Send us your own reprinted inserts and set up a distribution schedule or How to Contact our printing services department for help with Layouts typesetting and printing for inserts. Quot. T v. Call us today while you re thinking about it and let us help you target your message to the people who want to hear it the most. We re Here weekdays 8 to 4 30. Call ets direct 348-8247 or civilian lines to Germany 06155-601247
