European Stars and Stripes (Newspaper) - March 4, 1991, Darmstadt, Hesse                                Page ii 4 advertisement Abcde monday March 4,1991 Jhm i he stars and stripes recently in stalled an impressive new machine jul right next to the printing presses. It it s automatic. It has lifters and conveyors and swirling spreaders. It can count its called an inserted a Swiss made bit of gee Whiz Zery that can open the newspaper and drop other printed pieces inside it a such As the sunday comics for instance. So what you say r Here a what. This Handy machine lets us put reprinted inserts inside All 144,000 daily copies of the newspaper any time we want or inside some of them some of the time or in some of them All the time. Get the. Picture a very interesting  reprinted inserts regional distribution atones and average number of newspapers sent daily to each zone 1 nor Reg. 28,000 zone 2 Wes Reg. 31,000 zone 3 Stuttgart. 15,000 zone 4 Nurnberg. 18,000 zone 5 Munich 6,000 zone 6 Berlin. 4,000 zone 7 Bremerhaven. 3,000 zone 8 . .13,000 Figur i cil<4 i of zonal i ii Ond Slor Zona rep Rainel an average a daily print orders Over o one Yawor period. There Are weekly and Lea-.-, spool Hucl Moltoni ranging from 133,000 to 155,000 papers printed doily. A the 144,000 average paid doily circulation if Lor a one year period ending december 1988. Total Lor of zones a Over Gei 35.000 Papert daily. The remaining 9,000 paper Ore distributed Eue wide to Small . Population of Uch Ai Iceland Norway a Aviv saudi Arabia and the both , naval Fleet. Zone 9 Spain i. 5,000 zone 10 Italy 7,000 zone 11 Greece. 2,000 zone 12 Turkey. 3,000 Star zone. 112,000 include All of West Germany plut Belgium. Ond the Netherlands a a and a a editions. 4�lin introductory rates total number of. Part Prioli inserted on a Tinfo run a a 2000 to 4999 5000 to 9999 10.000 to 19,999 20.000 to 34,999 35.000 to 49,999 50.000 to 64,999 65.000 to 99,999 100.000 and Over $30/1000 $34.50/1000 $37.50/1000 $40.50/1000 there Are paper weight Ond minimum size restriction. Please calf us for Complete details. Single Sheet to 4 pages tabloid site a a a b to 12 pages tabloid size 16to 20 pages tabloid size. 24 or More it a i is pages a /. It tabloid size a a v a i $55/1000 $63/1000 $69/1000 $74/1000 $52/1000 $60/1000 $65/1000 $70/1000 $49/1000 $56,50/1000 $61/1000. $66/1000 $45/1000. $52/1000 $56/1000 $61/1000 $41/1000 $47/1000 $51/1000 $55.50/1000 $37/1000 $42.50/1000 $46/1000 $50/1000 f $33/1000 $38/1000 $41/1000 $44.50/1000 then we thought about what this modern Day. Marvel could do for both our readership and the advertisers who want to talk to them. What if a concessionaire in Berlin needs to Tell just Berlin readers about an upcoming tent Sale or a Vendor in Frankfurt wants to announce an event of local interest Only or maybe the fantastic Auto Sale in Nurnberg Means something to folks there but not to those in Spain. Solution we looked at our readership numbers and their locations throughout Europe then created distribution zones a according to How Many of which editions we ship daily. R this Means we can pinpoint our audience and target special informational inserts printed in Advance to reach specific readers. Specific messages can be directed by our Friendly inserted to Tell american service members civilians in government service members of the diplomatic corps and their families and friends what s available in their own local neighbourhoods. Without confusing our remaining readers with meaningless information. Organizations can Benefit from placing reprinted announcements in selected regional zones All authorized activities providing products services and entertainment aimed at enhancing the Quality of living for an audience of Dod employees and their dependents representing a Cross Section of american culture and life styles. A whether its travel and touring Leisure activities bazaars concerts banking services continuing education sporting events and festivals or what shot in the latest stereos. Video equipment autos bikes ski and scuba gear a people can talk via stars Ond stripes supplemental inserts. And the mighty inserted. Here show it works. You decide which zone reaches your target audience and Send us your reprinted advertising message. On the Date you specify your advertising message will be delivered inside the stars and stripes to All the subscribers and sales Points in that zone. How much does this Cost we be printed a convenient rate table Here to give potential users of this new service an idea of what they can expect to spend. For example an advertiser who wishes to Purchase Only Berlin zone 6 papers will spend approximately $220 for one run of a l to 4-Page insert. Or about 51/24 per paper. An advertiser buying the entire Star zone All of West Germany and the Benelux will spend approximately $3360 for 112,000 papers or 3< per Poper for a Simitar insert. In both examples the advertiser purchases exactly the distribution required at a modest Cost per piece. And if you need a Little help with the layout and printing of your and our printing services department can provide speedy service at reasonable rates. In fact we offer a 15% discount off the Cost of inserting to customers who have their inserts printed at stars and stripes. An what saves you the trouble of transporting your reprinted and from the Printer to stars arid stripes _ someone from our advertising staff can answer questions about specifications for supplemental inserts How to Send us your own reprinted inserts and set up a distribution schedule or How to Contact our printing services department for help with Layouts typesetting and printing for inserts. Coll us today while you re thinking about it and let us help you target your message to the people who want to hear it the most. We re Here weekdays 8 to 4 30. Call ets direct 348-8247 or civilian tines to Germany 06155-601247