European Stars and Stripes (Newspaper) - April 26, 1991, Darmstadt, Hesse April 26, 1991 Abcde paid advertisement Page Iii starting last september Montgomery Ward sent Over 250,000 Blank video tapes to our troops in the persian Gulf. Wed like to share the results with All americans july 4 on Abc to. Seven months ago Montgomery Ward and the Uso teamed up to Supply . Armed forces in the persian Gulf with Over $2 million Between them and their loved ones at Home. Since then 450 camcorders 370 Vars 350 televisions and Over a Quarter of a million videocassettes have been sent to our troops. Although hostilities have ended. Project Quot better than a letter Quot continues to be available both to troops still on duty in the persian Gulf and to their families and friends Back Home. Also families and friends in the United states still have the Opportunity to make video messages free of charge at an Montgomery Ward store. Project Quot better than a letter Quot has met with resounding Success boosting the morale of service men and women and giving Comfort to those who have missed them. Because of the enthusiasm generated by this program Montgomery Ward in conjunction with the Abc television network is exploring the possibility of producing a one hour television special to be aired As part of abcs fourth of july prime time programming saluting the troops and their families. If you made or received a videotape through project a better than a letter Quot or any other source and Are willing to share All or any segments of it we invite you to submit it to be considered for what we feel will be an historic and fascinating documentary special. We cannot guarantee return of the tapes. So if you prefer to keep the original please duplicate it first you May submit As Many tapes As you like. Remember any future tapes Youj Nake or receive Are eligible for consideration. But we must receive them As soon As possible. Montgomery Ward will award a $1,000 shopping spree for every tape selected and included in the final production. Plus we will give you a free tape of the Abc program to keep. If you wish to participate simply put your tape s in an appropriate mailing envelope and Send it to Montgomery Ward amp co., Montgomery Ward Plaza Chicago in 60671, attention Chuck Holland corporate communications dept 8a. Be sure to include your name address and daytime phone number whether or not you wish to share your tape we would like to thank everyone who helped make project Quot better than a letter such a Success for you who needed it most our service men and women of operation desert shield and operation desert storm. A. A. A 1991, Montgomery Ward a Ward advertising appearing above is not endorsed by the department of defense the military departments or the stars and stripes
