European Stars and Stripes (Newspaper) - June 02, 1991, Darmstadt, Hesse                                An opening title sets mood Sells to viewer by Paul Lomartire Cox news service a. By to imagine no cd a cheers starting. I each week with anything else but those i antique pictures and the boys in bowl a a a her hats toasting Beers. ,. Can you see abcs coach opening with a marching band spelling out the shows title. On a football Field instead of a camera slowly panning the football souvenirs that define co cd. Foxes life a that a a successful main title if its Incon Civ Able Taima inc anything else a a says Barry Kemp executive producer of coach. Both cheers and coach opening title so Queh Ces were created by the  firm. Castle Bryant Johnsen whose credits also in. Elude designing women lbs family ties. A chill Street blues Abc knots Landing lbs empty nest Abc and a few dozen other. Network shows since 1979. A a doing a main title is like doing a mini ilm a says Carol Johnsen. A a we re Art directors we re researchers we re directors we re editors   a Kemp says a i think the main title sets the tone for the whole show and it also sends a  to the audic Nicetas to the Type of show they re going to  a to create a shows main title opening Castle Bryant Johnsen starts with either a completed script or a completed Pilot episode. Sometimes such As the cheers Job a theme song a where. A everybody knows your name has been writ ten. A opening main titles for most prime time programs usually last one minute and Cost $40,000 to $60,000 to create which includes the Hustle Bry ant Johnsen fee. Creating that single minute can take up to four months As was the Case with. Cheers. A a a a a a a. A a a a the first step is to sit Down w Ith the show s to it re Ator producers and find outwit at. The show s opening must accomplish. Should the opening. _ offer background  Ciesie a. A mood or identify the show Vita i Quot generally there a a vague idea Quot from producers says Jim Castle a Ali Mcwith cheers they wanted to do something about the history1 be s7 a a a a a bars.�?�. A a a a a a a a. _ a after researching libraries for antique pictures. The company completed a storyboard for product. Ers. But there was concern  could seem like a tribute to alcoholism instead of Friendly taverns. A a _ the opening evolved into a. Fictional Luetory of the cheers bar utilizing composite photos and Quot engravings from sources including the Library of Congress and the Kansas historical society. Working from offices near Universal City Castle Bryant Johnsen won an emmy for cheers along w Ltd six other nominations. -. The Trio w works in a set of offices dominated by a Large room at. The Center where their. Is a 4-by 4-foot Low Wood table three Chutis and a to Var setup where most of a  -. On. A a a a. A a. Abc scenes of Hill and Renko Michael Warren right and Charles Haid stomping through the squad room were part of the title theme for a Hill Street blues created by Castle Bryant Johnsen. Quot a sometimes Well think of something just like. That on our Wuy out of a  explains. A Johnsen. A sometimes Well go until an hour before we re supposed to meet. Again and not have an idea and Bam it la just be there a a. The company appreciates producers willing to consider new ideas. Kemp initially wanted to. Open coach with the 100-piece Urcla marching hand spelling out co a cd on the Rose bowl lie id. _ _ a it look a Tew meetings a Johnson recalls a and if he wanted to do it it would be done that Way. But he listens. We said maybe  focus a Little bit More of the Interior of this person coach Hayden Fox and what his Hie is  a Kemp agreed. The shows main title opening. A was created to communicate the Minnesota slate a colors tic Lencl history  character As a a Well us  rustic setting. A it tells you you re t riot m , a says Kemp. The lighting is _ meant to convey the Earlh tone ambience of the Midwest a when you can smell football Iri the. A  a a a a a a a a a a a a Castle Brvant Johnson is an easygoing Trio in a. Position to turn Down work they done to want.  pass on shows that Are As Johnsen says a excessively violent,.anti-women.�?�. A each Job we try to approach with  something different something we Haven to done be  says Johnsen. A something people a / Haven to seen before. To keep trying to top it is a a a a a a Quot a a a a. A Abc the three member team went from a Hill Street blues to a cheer  above is series Star Ted Danson left and Roger Rees. The  a _ a. A Quot its not necessarily for tie client. A lot of it is _ for us Quot adds Castle a a a a.  june 2. 1991 sunday Page