European Stars and Stripes (Newspaper) - December 24, 1992, Darmstadt, Hesse Up the holiest City hustling the tourist Trade visitors get trinkets souvenirs while locals Settle for the basics an aspiring 7-year-Oid capitalist offers his wares for sate packs of american chewing Bob Klose staff writer Quot hello. Yes. $1." it s the most direct Bottom line sales pitch you re bound to hear in the markets of the old City of Jerusalem. In this Case the Pitchman was a 7-year-old boy who Cut school to drum up some business in the marketplaces that crisscross this historical City. The Young capitalist walked from one foreign visitor to another and held out a hand covered by five packages of american chewing gum. Quot hello. Yes. $1," he repeated exhausting his English language skills. A traveler dropped 2vi shekels about $1 into the boy s other hand in Exchange for just one pack of spearmint Flavoured gum. Thrilled by the unexpected killing in the free Market system the boy grinned Back at his customer and then turned to another passing tourist this time extending the same open hand but with an inventory reduced 20 percent. Hello. Yes. $1," he said still again employing an american business axiom if it Ain t broke Don t fix it. 1 hat appears to be the operating principle of most merchants and storekeepers who Are the 20th-Century inheritors of one of the world s oldest shopping malls. They sell trinkets and souvenirs to tourists and the Basic stuff of life to residents. 8 stripes Magazine december 24, 1992
