European Stars and Stripes (Newspaper) - April 03, 1948, Darmstadt, Hesse =-1 Kaye gave More than Twenty shows in his five Day visit kid from Hollywood. Photographs by Chris Herfel a comic named Danny Kaye blitzed the u. S. Zone in five Busy Days of double talk Blond tousle haired Danny Kaye who has panicked audiences allover the world toured the european command last month in a five Day Here one Day someplace else tomorrow entertainment junket. Coming to the u. S. Zone in Germany after an extended run on the London stage Kaye the King of double talk and fast Patter met a strenuous schedule of Day Long performances in hospitals mess Halls and clubs. A laughed at and with by most gis Lucky enough to get seats or even standing room in the five cities where he played the kid from Brooklyn also made a big hit with the teen age crowd. One slight Brunet who waited four hours to get into the pal Garden in Frankfurt for Kaye s last performance was mildly ecstatic on getting a seat in the front Row. I never enjoyed standing in line for anything before she gurgled after the show but Danny i mean or. Kaye. Was really Worth missing lunch gis laughed when Kaye accepted lilacs and Beer from two children in bavarian costume then conducted the band on Iris arrival in Nurnberg. E United where jingles make millions the great american prize contest business probably the most perplexing fad of the last decade is now in resurgence in the country today. Delay in the comeback of this institution tothe nation s magazines and radio was ascribed simply at that Timeto the dogged postwar production Funk. People then it will be re called were still reckoning with a thing called reconversion which obviously had to do with manufacturers getting rid of old tank Assembly lines and retooling for the production of veritable Parade of contests has passed in review in recent months and Jay now scarcely a Day can slip away without some new Aladdin like offer to be Devil a Jingle Wise scissor wielding Public. And this same Public seems to love it. It is probably. Safe to assume that More House. Wives Are champing at More pencils these Days than Ever before and that More geography books Are being opened for the purpose of winning Little Daisy bicycles and Peachie skipping ropes than most geography teachers would care to admit. One solid reason for the better than Ever response con test minded among the Public is that the value of prizes has spiralled As dizzily As commodity prices on the Home front the twelve million dollars handed out in Cash and merchandise an heavenly All expense junkets to Romaette Sun landia by big hearted manufacturers in 1938 Peak prewar year for this sort of thing bids fair to Bev soundly. Eclipsed Ere Long. At the drop of a glance in the advertising pages of his favorite Magazine or news paper almost any Given Day the aspiring contestant can add up prize bait totalling some $750,000. Quite a number of the contests have upped the grand prize Ante to Twenty five thousand dollars or so with 503 or 747 additional awards run Ning the total to a Nice round one Hundred thousand dollars. As before the War the big soap makers Are right in the Van of this give away Derby although they do not dominate the Field to the extent they once sharing with others his reasons in Twenty five words Orless for preferring new. Improved draft which is incidentally sneeze free a Lucky person can win one thousand dollars any old Day for Twenty five Days straight running and for finish ing in guess How Many sincere words or less the statement Tome qty Dol sparkle Means one can reap the contest Harvest tothe tune of fifteen thousand Dol Lars which is a reasonable fac simile of a Fortune to most dish washers. Camay another contest sponsor from away Back now seeks a name for the girl on it wrapper together with a punchy reason for same such As would name the girl on the Camay wrapper Hope because any girl can Hope for a lovelier skin if she uses the right name and Best lather stands to net its author one thousand dollars a year for life. And just to get away from soapsuds a bit Pepsi cola is Lay ing �203,725 in Cash on the con test line for the Good people who will sit Down and Complete the statement Pepsi cola hits the spot because or who can come up with ideas on How the sales of pc can be to Cash automobiles Are As popular As any prizes being offered today. In one current con test $135,000 Worth of sleek new cars Are being Given away. The variety in prizes however is in exhaustible. Lar Mink Coats Are the feature at traction in yet another Hundred grand Competition. New Homes Complete with landscaping Are in the offering for other last Lin rhymers and catchphrases. Probably publicity boost commercial contesting has received in a Long time has Bee provided recently by the truth or consequences radio show Ralph Edwards for the makers of Duz soap powder. The now famous miss hush and walk ing Man mysteries were dream Eddy by Edwards and the kilo cycles Are certain to be cluttered before Long with variations of this greatly expanded audience Par. To citation game. Radio giveaways heretofore have been restricted pretty Well to folks in the studio audiences except for the relatively few people who sent in questions which managed to stump the experts. Now it appears that listeners at Large will get a crack at a Good part of the annual �3,500,000 radio contest Plum in addition to the old stand by make Good business from the e sponsor s Point of Jin leers and letter writers Are required to accompany their entries with labels or Box tops or such and inasmuch As a popular contest of ten attracts As Many As a million entries. Sales stimulation. On this count alone is consider Able. Furthermore manufacturer suspect that it is Good Long Range psychology to have a lot of people poring Over the names and merits of their products. Retailers too the sponsors note Are spurred to push the particular item involve Din a contest. No outstanding authority has seen fit thus far to get excited Over the insidious dangers of the commercial contest but it should Only be a matter of time until experts begin pointing out that there is something Nof quite right children to think in Twenty five words or less or even fifty. Meantime however contest ants by the millions go Jinglin blithely along arid mailman Bow lower and lower under their Burden of Box tops. It All seems rather wonderful to one who arks Back to the Days when it was Worth exactly one year s subscription to the upstate poultry Man to get the mouse out of in one continuous line. Pat Ranson panted by Mureed envelop Ana . Weekend chm Utu me re Pou it Tor the return �1 unsolicited contributions. Subscription Ries in . Currency Only four Aoi and Twenty cent. Year in . Zone. Germany and Austria. Us Dollan year in Otner count a. 4. Weekend. April 3. Pm
