European Stars And Stripes (Newspaper) - October 16, 1986, Darmstadt, Hesse                                Sports Jackie Stewart cashing in off the track Scotland s tackle Stewart was the Best of his time but tace he made hit decision to retire at the end of the 117j season he s tuck to it anal never looked Back. I to  Only 34 at the time anal kid at least three a Natl Mains left anal perhaps iwo More world titles to Adel in the three bed already wan. He left the scene Al  a fits career and it ultimately  Wise mme. But grand prix racing  Mic h poorer for in. He was a pleasure to watch had a Tim tearful rapport with journalists an la Star Ventis sense of humor. His Success in the business orld Fame is no Surprise to those of us who came to know him Well during la racing career. The following Story by up s William a Murray describes Stewart s current   Harriett by William d. Murray United press International Call him  Stewart int. Sle Warl fringed it Brilliant rep Talion As a formula Ono  Cir Driver in he Lite %0s and Early 19711s, winning the prestigious world driving championship in inf i1971 into 107j, his name became synonymous Willi the sport and his skills behind the wheel sol the standards by which Oiler Drivers on the Lough grand prix circuit were measured. Bui after the 107 season  walked  my the Glamor riches and deadly lure of International Auto racing. He  discovered in new world to conquer International business it was a personal decision said  if his retirement from driving i never consciously planned liar in won though people say i did. Motor sports was just suf h a Good training ground for what follows rating. Vein have a great  of exposure to people who ire leaders in their particular Field. -inn1 on the  up in their  Stewart has excelled even More i  is is Wilile in his is Jund life is .1   he did on the . I leh is l built ,1  Foll my. He is .1 Well paid consultant for Ford motor co., in oily in tire ind rubber co., is under Crinel Rrt by the american broadcasting co. Abc As a rank Tutini Eulalor and sits on the Board of Moel Chandon lie world s largest , producer. I m Scollish enough to know How much i should be ," Stewart said. I make More Money Ilian any of the chairmen of the companies 1 work  that would put Stewart s annual income above the $1.4 million .1 year that Ford chairman Donald g. Peterson is estimated to make. When i retired from racing i fell i had four companies  i could work for Stewart said. One  the Ford. I  been associated Wilh Ford since 1564, and they knew i would give them value for their Money. The second was Goodyear i had been Wilh Lilieni since 1971. Abc was Ihei hid and Elf the largest Oil company in France was the  the "17--old scotsman has made the most of a of Lunate coincidence of timing that placed him in grand fix icing when the sport s commercial Side began to Lake off. When so cart first began racing it cais advertising a Driver sponsors were not allowed on the cars. The Lack of exposure Cut into the Drivers pocketbooks. The Money was very Smalt when i started but the value of the Dollar was also different he said. In 1965, the top Drivers were probably making no More than $200,000 a year against today when a top grand prix Driver can make $5 million a  the economic Boom has also made grand prix racing t he most lucrative in the world of motor sport. Europe is where the Money is now Stewart said. Chances art1 Hal Bobby Rahal who  won five .  Auto races Elliis year including the Indianapolis 11xj will not in inc a in million this . The formula one Drivers  Aboul four times the Money driven in America do. That s .1 Chin a from the 1960s when the Money a is in race at Turly. In 1072,1 Wai offered $2stl.tl l just to qualify .1 car for indy even if i never completed a Lap of the   said die financial momentum swung i grand prix  ing once the big companies were allowed to Pul  on formula one cars. Advertising turned a grand prix rare car Giulii a  conglomerate Stewart said. When i was driving i carried advertising dec ils for Ford an american company Elf a French company Goodyear also american and a scottish whisky company. Each decal represented a contract and the Money was separate from what i won on the  the grand prix Drivers arc nol economically handcuffed by companies that want exclusivity in adv raisins there is no limit to the number of sponsors i hey can sign up. Companies Learned Early on the rub off value in grand prix racing Stewart said. A company could sign up with a Driver in a Ford car and gel the same advertising value Ford got when that car  the Rise of grand prix racing sle Warl said has also been a product of television. Television has been a major source for the escalation of Money in grand prix racing he said. Each grand prix race is televised in 34 countries around the world. The exposure a sponsor gets has grown  the demographics for grand prix racing Are attractive to Many Large corporations 16 races Are run throughout the world not just the Aulo makers parts and lire manufacturers. The circuit generally air acts an upwardly Mobile crowd who have the Cash to buy expensive Ilens Many of the sponsors today come from outside lilo racing Stewart said. Television has helped pit Drivers in the shopping  rut for Al the commercialism in today s racing Stewart  he never Felt pressure from a sponsor in win. Companies Don l exp eco to win All the Lime list if you re the world driving Champion Piliere is the pressure from people  expel a Iii you to  pointing out  seven of the world s largest .111 11 companies Are heavily involved in grand Pri racing sle Warl feels thai Hes Perl is facing in  healthy future and those Auto companies ire nut ill Elliis business because the son of tile chairman of the Board likes Auto racing he so id they Are in in strictly because it is a business decision. It is the  Edge in Aulo technology american cities sle Warl said have also discovered the economic value of hosting grand prix events. Look Al what the grand Prin has done for Detroit he said. You can t buy the kind of publicity a race like that has brought to the City. Formula 1 goes there in june and the City looks . They could t gel a belter global  Stewart said that grand prix racing does nol have to worry about the politics botany particular country. There May even be a Moscow grand prix some Day. The Macao grand prix could expose China to the sport in the 1990s, when ownership of the Island is Likely transferred from Portugal to China. It s an International sport Stewart said. We re nol bothered by politics like Amateur sports Are. The economic driving Force behind grand prix racing is the multinational corporations Borders mean nothing to  Stewart s Rise in the corporate world was a direct result of the grand prix s Rise in commercialism through racing Stewart was exposed to Many Lead ing Corporale executives. I Learned something from everyone i Mel he said. From Ford s Walter Hayes i Learned Public relations. I Learned from my association with rolex and from the the people of Moet Chandon. I Learned from  october 16, i9ss i Rici i Gunt 17