European Stars And Stripes (Newspaper) - January 26, 1987, Darmstadt, Hesse                                Cattle pork and poultry producers in tha United Stales but also overseas. . Agricultural exports including Corn boomed in the 1970s Thero were Mora Corn earns end More bushels of Corn per acre. 8ul 11 i As too much of a Good thing. Meat consumption in the United states declined and Grain production in other countries increased boosting Competition on the world Market from other Grain exporting nations. . Formers produced 6.1 billion bushels Olcorn in 1975, with 62 percent Ted to Domestic livestock and 22 percent exported. In 1935, Farmers raised a record 8.8 billion bushels of Corn with jus 48 percent fed to livestock and 25 percent exported. A lot More Corn was Felt Over. Rha rapidly gnawing . Com surplus now is expected to be 5.3 billion bushels by the end of this marketing year. Trtat according to Tho Illinois farm Bureau is enough Corn to ill the Sears Tower in Chicago 124 times storage facilities Are overflowing across the Midwest. In Oakley iii., Lor example Grain elevator owner Lynn Clarkson dug a Corn storage bin Tho size of live football Fields because conventional storage facilities Are still full from last year s abundant Harvest. In Cerro go do iii., Farmer John Mcrae lined old wire ear Corn cribs with plastic to hold Grain Corn because of he overflow. We be gotten awfully Good at this and we can produce a lot More than we can use says smed Fay. The loll pile is incredibly  so the Corn growers association set its sights on new markets for the Grain in the 1980s. The Only growth area in demand has been Industrial applications says Smedley. Those Industrial uses of Corn increased from 7 percent of the crop in 1975 to 13 percent in 1985. Two of the earliest successes were in he production and marketing of Corn based alcohol and sweeteners. A blend of 10 percent alcohol and 90 percent gasoline is used to boost octane and Strelch the gasoline Supply. The com sweeteners replace sugar in a variety of products from bakery goods to virtually All soft drinks the fuel alcohol Industry which consumed just 10 million bushels of com in 1979. Expected to convert 250 million bushels into alcohol during 1986. The sweetener Industry which used 190million Busti als Olcorn in 1975, expected to buy 510 million bushels during 1986. Production is done in huge Modem facilities like those in Decatur operated by the a a slate mfg. Co., and by Archer Daniels Midland two of the nation s major Grain processors. Nothing is wasted in alcohol and sweetener production. The versatile com Kernel also yields Oil for cooking and salads gluten for livestock feed hulls for High Liber bran and starch for the newest Caro hydrate based chemicals. Steley a Pioneer in Corn chemistry research created a new division in 198s horizon chemical to produce and Market products that will compete with traditional Petroleum based chemicals. At horizon cornstarch is the equivalent of crude Oil and is a basis for literally hundreds of compounds. Horizon scientists create them study their properties and comb the marketplace for possible uses. The Petroleum Industry has about exhausted what it can do but we re moving into untouched areas says Gary Gra Tuow general manager of horizon. Carbohydrates can make a lot of things More than  scientists say these Corn based chemicals can make detergents More soapy glues More Sticky paints More Glossy and urethane less Smoky in Case of fire. One horizon product even makes automobile steering wheels pop out of the holds quicker and easier. But Smedley says that s Only the beginning. Corn chemicals could produce a non corrosive Salt substitute to de ice roads an adhesive that would bind Landfill waste into burnable pellets and an alcohol that would remove the. Fulfur from Coal. Nostalgia chewing Gums a popping Success by Glen Warchol United press International i n an example of the baby Boom generation fascination with its cultural roots a recent temporary marketing of three nostalgia chewing Gums was a popping Success. Last september Werner Lambert co., maker of Trident sugarless gum dusted off the recipes Lor three Gums that shared their heyday Wilh sky King and Duncan Yoyos. They reproduced pungent Clove Swob Beeman s and the Dusty Ebony men Ray of Black Jack gum. Fas Ler than you could 8ing a verse of the name game the sugary gum was attacking the Teeth of adults who should have known better in the 49 contiguous states during a 90-Day test marketing that was Over More than a month Early due to Lack of product. Our stores were sold out in two weeks said Bob Rebich a Mer Chandler for Rosauers super markets inc., based in Spokane Wash a three flavors Are All very popular. I Don t know Why they Ever discontinued k them. We be had requests for Black Jack  Waltr Lambert would not Lay How much gum was sold citing proprietary interests but the company claimed it thought it had enough for three months and noted the Quick sales were generated Wilh Only $100,000 of advertising and publicity. Jack Kelley product manager of new Jersey based Warner Lambert said the sales of the gum were 26.1967 phenomenal almost All of it to buyers in their late 20s or older. But the company is still studying the data before making a decision to Market the brands again. It was kind of a Neal thing for them baby Boomers to Chew it again Ketty said in a Telephone interview from Morris Plains , when they were kids  chewing it because their grandparents gave it to  that gave us a Good warm feeling Kelly said. But we re trying to find out How big it  concocted in 1870. Licorie Anse favored Black Jack is America s oldest Flavoured gum while Beeman s was developed by a pharmacist in 1898 As a cure for heartburn. Clove was introduced in 1933 after prohibition was repealed As the gum that takes your breath  it was sold in bars for obvious reasons. But All three were obsolete the Day Warner Lambert introduced Trident sugarless gum in the mid-1960s. Ten years later the three Gums disappeared from the shelves supposedly forever the feeling was the Market place would move to sugarless Gums Kelly said. We realize now we made the right decision. Trident was a Best seller although it might be possible to make sugarless versions of Black Jack Clove and Beemen a the nostalgic subtleties involved could Lead to a sales disaster Kelly said. To Many Consumers it you change the sensory experience they had when they were youngsters they won t buy it he said. Despite the expense of dental work a sizable Market still lingers among the baby Boomers Kelly said. There s a lot of gum chewers out there he said whether they re in the closet or openly chewing but Warner Lambert is not willing to place an a hedged bet on the three Gums and is not planning a permanent introduction Al least not yet. The company will bring Back the Gums in next year s fourth Quarter and see if they generate the same enthusiasm. We did have a tremendous demand and it permanent introduction is always a possibility said spokesman Marshall a Lolly. But he added i frankly Don t see anything in the cards that makes ii a really viable possibility right  Mol toy Ald Wam re my Rols unsure ii the demand was real or just nostalgic. It has to do with is there enough real demand on a Long term basis not just a three week or three month period to sustain these brands on a permanent basis he said. Is there enough demand to support having id reallocate manufacturing capacity to allocate advertising Money and do other things that might possibly threaten some of our other top brands like Trident while Warner Lambert Chews Over the results one disappointed fan Musl wait at least until next year. Molloy said a Man from Hawaii called and said he wanted to buy 1,000 picks but the gum was not sold of the Mainland for what Molloy said were logistical reasons the stars and stripes Page 15