European Stars And Stripes (Newspaper) - January 26, 1987, Darmstadt, Hesse                                Reshaping the organizational Chart new York times he traditional organizational Char Tho familiar Pyramid shaped hierarchical diagram of interconnected boxes and lines emanating irom he Boss s office end branching Down to the lowliest clerk is being reshaped in today s climate of mergers acquisitions and restructurings in the United states. Heads of groups As averse As the Republican party and big eight accounting firms Are turning to computer generated circular diagrams to Analyse Power structures and into Msj information flow within a company often discovering strengths and weaknesses that Are hidden in today s increasingly Complex organizations How should is company be restructured alter a merger Why does t marketing know what engineering is working on How would the company change ii a new president is named from sales rather than from financial who has Hia feet up on the desk increasingly Uch questions Are being posed to net map International inc., a san Francisco based software company that is a Leader in the use of computers to Analyse organizational Structure. Net map substitutes objective data for the confusing and self serving anecdotes about who did what or was supposed to do what said Donald g. Livingston director of human resources for the customer service division of try inc. A net map client. Leslie j. Berkes net map a chief technical officer uses the analogy of a medical scanner la describe the process. Just As a cat scan looks deep inside the body for tutors that could otherwise be seen Only through surgery he said net map shows a chief executive the inner Workings of his organization. Companies can also use net map to evaluate minority promotion policies and determine the average age of top decision makers. We look Lor the tumor but gain other insights serendipitously said Berkes who holds a . In organizational behaviour one major facet of the net map process that is gaining attention is its ability to identify tha informal communication network that Many business analysts have concluded is integral to effective management. Nelma officials cite studies showing that most internal communication is lateral and thus is not reflected in Chain of command organization charts. Nelma says its diagrams show group leaders which employees Are actually making decisions and where greater interaction is needed. The informal network is an enormously helpful Way of looking at an organization said e. Patrick martial manager of the electronics practice support staff at Mckinsey & co., a consulting firm. The ceo is Hamstrung until he knows the informal  one net map client was the manufacturing division of a Large telecommunications company in the throes of deregulation net map does not disclose the identities of its clients because the analysis is considered confidential this division thought that by increasing its sales and marketing employees it could transform itself from a technical to a marketing oriented company. It hired net map to verify this shift. Nelma first asked the 101 top executives to determine which co workers they had regular Contact with and How important that interaction was on a scale circuit  group empty my by Thair in formal communication. Of 1 to 10. The program throws out All links not confirmed by both sides end removes biases so that egocentric employees who rated All associations As q s would have their scores lowered in the other person thought the links were Only 2 Snelman then arranges the data Lor interpretation grouping employees in networks where they had the most proven contacts. These networks Are represented by circles and employees with confirmed links Are connected by lines. Those who interact with Many Are dubbed bleeders because he Ink by their names is so thick. Those with no links Are called detached isolates who often become prime candidates for reassignment or dismissal. In the Case of the telecommunications company the principal message Wes that the engineering department was still the dominant division Nelma showed no links Between the marketing department and that of finance and Only limited communication among marketing sales and production. Tha chief financial officer was linked to Only one other individual in his department and the chief executive s network group consisted almost entirety of engineers Nat map shows companies whether they have achieved an effective marriage of strategy and Structure Berkes said. Ii not. The strategy is just  the advantage of the computer is not Only the Speed of data compilation but also the ability to Lay what would happen if. Ottili allow management to see How dosing a Plant naming a new president or department head or Selling or buying a company would change the organization. The different outcomes can be seen in the new groups that emerge when employees in rearranged for example or when departments Are added or subtracted. Using the data it collects net map also can determine whether the company ignores its female or minority workers and How Many years it typically lakes to become a senior manager. Or disadvantage Livingston of try said can be the overwhelming amount of information. Net map officials said they had done More than 300 Auch diagnoses worldwide for fees ranging from 416,000 to $175,000. We Are just the diagnosticians said James l Kelly. Net map a president and chief executive officer. It s up to the client to do what a  Erma Bombeck you re All probably wondering Why i Don t have an extensive video Library. Most americans do. Their shelves Are bulging with cassettes of everything from the film classic treasure of Sierra Marine to the How to of getting a divorce to shopping at Sears. The trouble with me is i remember tha wizard of of god do i remember the wizard Otoe. I remember every Little White Anklet on Dorothy s Skinny legs. I remember Billia Burke a laugh that sounded like Butler left sloshing out of a bucket. I remember watching the Wax Ltd of of so Many times 1 could t Wall Lor the Tornado to suck up the dog. Familiarity does indeed Breed contempt. So i look Over the hot of cassettes and cannot imagine wanting to sea any of them again and again and again. How Many times for example can you sit around in an evening and watch How to have a baby alter the first time you d probably never have a need Lor it again. How to beat a speeding ticket sounds like a one time cassette to me. If you re get a ticket you deserve to gel another Ona. I would t want to put Money on How Many times you d play Ringling Bros and Baum and Bailey video. Which tells you How to be a Clown and shows off death defying stunts in a living room this could be a one shot viewing experience. Even a film As great As gone with the wind could get on your nerves through overexposed. I be seen it four times. The last Lime after i saw the two second Gross leg shot in Atlanta it was soda downhill for me. I think i be Only had one cassette that i played a total of Lour times. It was Jane Fonda s prime time exercise video that was to make me a legend in my own time. Every time i got to the part where she sat on the floor with her legs outstretched and she placed her Chest on the floor Between them i found myself crawling into a Corner and assuming a fetal position. Ii did not give me the euphoria i had hoped Lor. Stockpiling video castles is a trend that is hard for me to understand. People win become downright militant when summer television is Given Over to reruns yet they will Sil and watch raiders of the lost Ark again and again. All i know is i Don t like reruns instant replays or leftovers i ask myself Why would anyone want to All around and watch cooking with so Fate. Imagine six men wearing Only aprons teaching cooking from recipes irom famous restaurants. I aay seeing it 20 times in one afternoon is just too much