European Stars And Stripes (Newspaper) - January 17, 1989, Darmstadt, Hesse                                Tuesday january 17, 1989 the stars and stripes Page 25 super bowl Xxiii it s too late to cancel kindness bowl by Scott Ostler los Angeles times writer prediction this will be the year that the super bowl outlives its usefulness to humanity. I Hope i m wrong but Don t bet on it. Unfortunately it s too late to cancel the whole thing. You can t Stop an Avalanche in mid slide. But if this turns out to be the most Boring super bowl in history Don t say nobody warned you. The game itself will be terrible of course but every body expects that. The games Are always terrible. The super bowl game is football s equivalent of a hangover the pay the Price residue after a week of fun. The real event super bowl week has always been a festival of comedy controversy and commotion. John Riggins shows up in full uniform and Cowboy boots. Howie Long and Lester Hayes amaze and amuse. John Matuszak blows curfew Jim Mcmahon drops his pants Joe Namath Calls his shot Dexter Manley alternately dominates and Boycotts the interviews. Natural rivalries surface artificial rivalries Are created great characters Are discovered. This year though it looks As if the fun will be inshore Supply. For starters the opposing head coaches Are the very Best of pals. You d think that the National football league As Long As it has been in business would take measures to prevent such an occurrence. Nothing is As Dull As buddy coaches unless it s Tennis buddy coaches. Bill Walsh of the san Francisco 49ers and Sam Wyche of the Cincinnati bengals were Tennis pals when Wyche was an assistant under Walsh at san Francisco. Did Walsh make questionable line Calls or fake injuries if he was losing to Wyche did Wyche try to Quick serve Walsh or ruthlessly exploit Bill s weak backhand no to hear them Tell it theirs was an in expensive super seats just places of business commentary tense yet spirited relationship. They respect and and mire one another so much it makes you ill. Until recently the 49ers had a Dandy quarterback controversy going. Walsh and Joe Montana spent most of the season pouting and glaring at one another. Walsh whipped up the controversy in the first place then shamelessly blamed it All on the Media. Now it s Over. Montana played so Well even Walsh could t make a Case for thinking about starting Steve Young at quarterback. After one playoff game Walsh and Joe Montana even put their arms around each other s shoulders and smiled brightly for the sideline television camera. Walsh and team owner Eddie Debartolo clashed during the season. Would Eddie fire Bill would Bill resign neither. The 49ers would Start winning and Bill and Eddie would rekindle their warm Friendship. You know you re in big trouble when your most exciting Story going into super week is whether or not Walsh will retire after the game. That Specter has kept me awake Many nights. For those similarly afflicted i recommend warm milk and Lawrence Welk on you Walkman. The rest of the 49ers, quote Wise and controversy Wise forget it. They give you name rank and serial number. This is a team that prides itself on holding Back from the Media. If the old raiders were the most colourful team Ever to infiltrate a super bowl the 49ers May be the Blandes and most reserved. The most talkative and quotable member of the san Francisco group is Montana s Back surgeon who is trying to make things interesting by predicting that Montana should he be sacked from the Blind Side will actually break in two. Have interesting concept except that Montana does Tiv a Blind Side. Those Aren t ear holes on the sides of Joe s helmet they re Eye holes. Montana May be the Best performer in the clutch in super bowl history but hell never make the All inter View team featuring such Motormouth As Joe Theis Mann and Mcmahon and Namath. Meanwhile in the bengals Camp you May get some bluster from Boomer this week but it s nothing like the Good old Days when Esiason and Wyche not Only were not on the same Page but weren t even in the same Library. Now they have enormous respect for one another. They probably play Tennis together. Yawn. Ickey Woods the Rookie with the Ponytail and the Ickey shuffle of Woods is a very promising Young runner but do we need to know any More than we already know about his end zone dance in a dance contest Ickey would get no better than a tie with dancing Barry who entertains at the intermission of Laker basketball games. I be seen Guys show better moves hailing a cab. The game s venue is no help. When they play the super bowl in new Orleans you can count on two or three players doing something foolish on Bourbon Street embarrassing the team and generating great in Terest for the event. In los Angeles Sunset strip is always a temptation. But where can a Guy go to get in trouble in Miami the Everglades it will still be party time in Miami for the fans and the corporations that turn super bowl week into one Long tax write off Toga party. In America the super bowl is god s Way of telling us we have too much Money. But the football Outlook is Bleak. This year we have to rely on the actual game to provide the super bowl thrills and that s scary. By Greg Garber Hartford courant writer there were 61,946 spectators on hand for the first super bowl a 35-10 Victory by the Green Bay packers Over the Kan Sas City chiefs in the los Angeles me Morial coliseum. By All accounts most of them were football fans. Twenty two years later with the growth of the game it has become an accepted fact of american life that everyman will not be among those watching the san Francisco 49ers and Cincinnati bengals in super bowl Xxiii sunday at Joe Robbie stadium in Miami. Most of the 70,000-plus in attendance will share the common denominators of wealth and Power. The majority will probably not exhibit any particular passion one mayor the other. Only committed fans with connections or those with big Bucks who wish to be seen in fast company and brag about it later have a Chance to attend. Corporate attention has made the super bowl ticket along with the masters Golf tournament and certain olympic events the toughest ticket in All of sport. How did this come to be the super bowl is about status said Dick Anderson the Miami dolphins safety from 1968-77, who is chairman of the City s super bowl Xxiii Host com Mittee. People go to be seen there do some business and influence  in some cases the game is Anticlimactic alter a week of Wheeling and dealing. And if Early trends hold up this could be the bus Iest super bowl off the Field. This is As Tough a ticket As there s been in 10 years said Jim Steeg the nil s director of special events. The game has t been Back on the East coast Tor five years which makes it attractive Jor All the corporations based there. There Are a lot of clients you can Tell to get lost when the game is in san Diego or los Angeles but this is close to Home for Many of  in Miami tickets Are going for $600 to $ 1,000 each according to Anderson. If you have enough said one nil executive you can get anything you want even a ticket on the 50-Yard-line. Well maybe the 40-Yard-line." Ron Marx a Hollywood fla., dentist is offering four end zone seats a week at a condominium overlooking a country club and a 1984 Cadillac for transportation. All he wants in return is $ 15,000. It s unbelievable said Marx. These people will pay anything. I be been get Ting Calls from All Over country. If people really push i might pick them up at the  what is Marx s motivation i Fig ure he said i can put my kid through one year of Brown University on  Money talks at the super bowl be cause of the nil s ticket distribution policy. The 73,930 tickets priced at $100 and $150, Are allocated following these generally established guidelines take 2,808 seats off the top. They Are housed in the stadium s 216 executive suites in sets of 10, 12 and 16, and belong to the season Long renters largely corporations and some individuals. Another 1,500 seats Are lost to the electronic and print Media for equipment and an auxiliary press Section. The participating teams in san Francisco and Cincinnati each receive approximately 20 percent of the remain ing pot in this Case roughly 14,000 tickets per team. This in t the Windfall you might expect. After the owner executives coaches players and their Broth ers in la advertisers and friends Are finished the Pool has shrunk consider ably. The remaining tickets neither team could provide figures were put up in a lottery for season ticket holders most of whom were disappointed. The nil keeps 20 percent with its 14,000 tickets going to staff and friends of the league. The travellers corp. Re who gets the super bowl tickets in percent of 74,930 of rockets available in Miami s Joe Robbie stadium Miami dolphins acc Champion 25 other nil teams pfc Champion nil off ice to the nil players association nil properties the Media television of torte adviser corporations nil films Charltes and other assorted friends individual teams distribute their tickets through Fate res to season tickets holders. Remaining 6,360 seats delude auxiliary press and sky  National foot Aam league chives 30 tickets from the nil and Abc because of its sponsorship of the travel ers nil Man the the year award according to company spokesman Mark Digiorgio. The tickets Are distributed to top agents brokers and clients who rep resent travellers or have business Deal Ings with them. The Host team the Miami dolphins gets 10 percent or just under 7,000 tick ets. After taking care of the business at Home the dolphins put approximately 4,000 tickets into a lottery for the 20,000 people who hold the team s 55,000 sea son tickets. Each of the league s remaining 25 teams get 1.2 percent about 800 tickets. Virtually none go to the fans in those cities. Instead they end up in the hands of people like David Hakins president of the Hakins company in hoho Kus n.j., makes package events such As the super bowl for Fortune 500 corporations. They like to entertain clients at major events and the super bowl is the most popular he said. This year we have three groups going a National news Magazine a Money Center Bank and a Large computer company. They la each take a few dozen clients with them. If a Guy is already a Long standing Best customer it s a Reward. Of he s a Prospect you re creating an environment where hell be relaxed and enjoy himself. And that can set the stage for a phone Call the following  companies such As the Rich corporation Are willing to pay the Price no matter How stiff. Emil Florio a spokes Man for the billion Dollar japanese com Pany that produces office copiers and cameras explains. We got six tickets this year and Well give them to our two local distributors. They la pass them along to their Best customers. You re talking about Good will and an impression that