European Stars and Stripes (Newspaper) - February 01, 1990, Darmstadt, Hesse Thursday. February 1. 1990 the stars and stripes Page 3 writing it right is aim of new course for execs Chicago a top executives who fee badly Aboul nol knowing Good grammar in regard less of their education or rank can learn the basics from a group that teaches the Abc s of grammar to corporate America. Anyone who thinks that sentence reads right is a Good candidate for the grammar group whose founder says fed badly and Irreg Ardless arc among the top 10 grammatical errors in written Busi Ness communication. Most business letters and memos probably Havel least one grammatical or punctuation error Zacharias re scr. The group s founder and owner said tuesday. Mistakes often Are made not by the secretaries who Type the memos but by the company Heads who write them and that hurts a company s image. Rose of said. Even Heads of slate make mistakes a letter from former president Reagan to business executives head worked with is used to illustrate that fact in courses Rosner s group teaches to companies like Ford motor co. A i & 1 and Amoco corp. It s a letter written by someone on his staff but he signed Rosecr said. Tin. President starts off. I wanted to Tell you How much i appreciated the help of gave. The implication is he does t want it anymore and does t appreciate it it incr said. Rosecr said his courses Are for educated people who Haven t been taught Correct usage of the Lan they re the people who speaking for the com Pany and they re the ones whose words matter said Rosecr. Whose Chicago based group teaches Gram mar to Between 7.000 and 10.000 people a year. My whole Job is writing. I can t thank that class enough. I even Correct my Boss at times said Jerry Pompa. An organizational planning analyst in de troit for Ford the group s largest client. Roy Leinwe bar. President of Gannett outdoor co. Of Michigan is another sex student. His outdoor advertising company had two seminars with the group. It started out with the secretaries on grammar questions and eventually we brought All our office people in. Sales people and department managers said was very effective. I think our sales proposals Are better our correspondence is he said. What did learn from the course it was a was All he d admit to. It s really a Back to basics Type of program All the things you never Learned or forgot said assist ant personnel manager Vicki ohm at the chicag office of Alexander & Alexander inc., an International insurance brokerage. She and several managers there took the course. People also found out that there s no such word As she said. Grammar group s instructors 10 former Public school teachers instill such easy to learn rules As feel badly should be feel unless you mean Jou re feeling with your fingers or feet. Moscow s busiest restaurant has familiar look Moscow a with the familiar sign of the Golden Arches embellished by the soviet Hammer and sickle Flag. Mcdonald s opened wednesday in Moscow to offer russians their first taste of Western consumerism and hamburgers. Hundreds of people tried gingerly to get their fingers around their first american hamburger sonic tried eating their Burger one handed. Others picked the Bur Gers apart to examine the contents. One Young woman finally squashed her big Mac in order to fit her lips around it. It tasted great said a 14-year-old Hoy. A sesame seed still stuck to his nose. The restaurant is a lot different from a so Orava he continued referring to the run Down cafeterias that serve dishes such As Rice and fat or boiled sausage in the soviet Union s closest approximation to fast food. The restaurant was 14 years in the making. Thanks to the reforms of president Mikhail s. Gorbachev people got a firsthand look at such alien concepts As efficiency and fast Friendly service. Unlike nearly All other Western firms opening up i Moscow. Mcdonald s is Selling for rubles which Are worthless outside the soviet Union and won t buy much in the shortage plagued country. It expects to serve 15.000 people a Day. Hundreds of pc pc lined up for the Long awaited grand opening reaching eagerly for Mcdonald s flags and pins handed out by the hamburger Chain s brigade of workers. An hour before opening the Mcdonald screw handed out advertising leaflets Al the Pushkin Square metro Stop a few Yards away. Normally dour faced citizens broke into grins catching inc infectious cheerful mood from Youthful soviet staffers hired for their ability to smile and work hard. Accordions played Folk songs and women in traditional costumes danced with cartoon characters. The line of about 500 people moved steadily thanks to Mcdonald s decision to build and staff 27 Cash registers. I Only waited an hour and i think they served thousands before said a Happy Middle age woman from the aluminium Plant on Dmitrova Skovic Highway. And it was Only 10 rubles for All this she said pointing to a bag packed with unfamiliar treats such As cheeseburgers and fila of fees sandwiches. I m taking it Back for the girls at inc factory to a cog Maks were priced at 3.75 rubles and double cheeseburgers at 3 rubles Aboul two hours pay for a starting Mcdonald s staffer or the average soviet worker. Thai s a bit High compared to stale restaurants it took 14 years but Mcdonald s opened wednesday on Pushkin Stuuri in Moscow i Luike and Happy crowds. Some customers Rau led thousands of Miles for their first table of a Vij Muc. But much cheaper than the private cooperative outlets that have sprung up in the past air. Three armenian students said they flew 1.250 Miles from Yerevan to Moscow just for the Mcdonald s opening. It was said Ida Zakharyan. Gushing Over the clean brightly coloured Interior and inc 10 minute sen ice she experienced. Well my wife makes better said Victor Kun nya Sev of Moscow. Hut it was Nice a Good place to take a break and grab a bite to the restaurant which is a joint venture of Mcdon Ald s of Canada and the its of Moscow limited Pur chases to 10 big macs per customer to prevent a local entrepreneur from setting up an unauthorized subsidiary around the Corner. Mcdonald s built its own factory including a Bak ers a Dairy a meat processing Plant and even a potato storage Yard to guarantee its supplies in a country where As much As 25 percent of the Harvest rots on the Way to the consumer. One Mcdonald s associate in the crowd said the firm wound up importing wooden crates from Finland for storing potatoes because when they went to build crates they found there was no Wood and no nails. They found you need a permit to buy the enormous investment of $50 million was Likely balanced however by the free publicity the firm i receiving from an army of correspondents who nearly outnumbered the customers at the opening hour. Doctors successfully operate on baby in womb London a doctors at a Lon Don Hospital said tuesday night they had conducted what they believe arc the world s first successful heart operations on a baby still in the womb. Lindsay Allan the doctor in charge of the fetal cardiology unit at Guys Hospi Tal said the learn there had corrected a heart valve defect in an unborn boy using a balloon Catheter guided into place by ultrasound. As far As i know this is the first successful operation of its kind she said. She said two operations were carried out on the fetus during the Mother s pregnancy one at 31 weeks and the Sec Ond at 33 weeks. Allan said the baby was born prematurely on Jan. 4 one week Auer the second operation and underwent sur Gery for the third Lime a few hours after birth. She did not say Why there had been a delay in disclosing details of the operations. The child is still quite seriously ill. But we have Given him a Chance he would not otherwise have Allan said. She said the parents who did not want to be identified lived outside London. The operations involved inserting a Catheter Down a hollow Needle directly into the Chest Wall and heart of the fetus. Once in place the balloon was dilated to open the heart valve. A Catheter is a slender tube inserted into a body passage vessel or cavity. Its Normal uses include passing fluids and making examinations. Allan said the team that pioneered the technique included herself Michael Tynan professor of pc Dalric cardiology and Darryl Maxwell director of the hos Pital s fetal Medicine unit. She said there were always ethical obstacles to this Type of operation. "1 am not sure that we should be meddling sometimes. There is always Dis Cussion As to whether it is a reasonable request to make of the Mother. On theother hand one knows that the alternative is almost universally fatal she said
