European Stars and Stripes (Newspaper) - April 12, 1990, Darmstadt, Hesse                                Thursday april 12, 1990 the stars and stripes a a a Page 3california starts big anti cigarette drive the stars and stripes Sacramento Calif. Apr state officials Are starting a $28.6 million and Campaign financed by a tax on cigarettes that they Hope will persuade three quarters of californians smokers to kick the habit by the year 2000. Beginning wednesday ads with some of the strongest language Ever used to attack smoking and tobacco companies Are appearing on television and radio in newspapers and on billboards throughout the state said or. Kenneth Kizer head of the state department of health services. The Money for the Effort is coming from a 25-cent-per-pack tax hike authorized under proposition 99, a referendum passed last year. That brought the total state tax to 35 cents a pack. The to commercials Are aimed especially at youths pregnant women and minorities. They sharply condemn the Way tobacco companies sell their products. One commercial shows a smoke filled room packed with cynical executives devising a marketing Campaign for cigarettes. An executive discusses the need to lure 3,000 new smokers every Day to replace smokers who die from tobacco related illnesses or who quit. A a we re not in business for our health a the executive sneers. A this is going to be a Media Campaign about a Media Campaign a As much about hype As Hygiene a says one advertisement running in 30 newspapers. It accuses the tobacco Industry of a predatory marketing the selective exploitation of the Young the Selling of  Kizer said the 15-month Campaign will be bigger than any run before. A the average state spends about $100,000 a year on anti tobacco messages and education a he said. But the tobacco Industry Kizer said spent about $3.2 billion in 1988 for advertising and promotion. The state Hopes that the Campaign in tandem with teaching programs will Lead to a 20 percent decrease in smoking by june 1991 and a 75 percent reduction by 2000. About one in four of californians 29 million residents smokes. The smokers buy More than 2 billion packs of cigarettes a year. Tobacco related disease costs about $5.6 billion and kills about 30,000 people annually in California Kizer said. Brennan Dawson a spokeswoman for the tobacco Institute an Industry group based in Washington d.c., said the ads Are an attack on the tobacco Industry rather than an attempt to educate the Public about smoking a health risks. A it is a pretty far Flung idea that if you attack the tobacco Industry you re going to get people to Stop smoking you re propagandizing a she said. Or. Kenneth Kizer launches the massive anti smoking Campaign tuesday at a news conference in los Angeles. Kizer accused tobacco companies of targeting teenagers in order to Hook customers when they re Young and of pushing its products at recently arrived immigrants who done to know How dangerous smoking is. Dawson said the Industry believes adults should have the right to smoke. A the Industry is very much opposed to Young peo pie smoking. We done to want them for our customers a she said. A cigarettes Are products for adults like Many other things Are products for adults such As alcoholic beverages or  Steve Kessler department of health services assistant director said the states ads Are meant to counter the Industry a seductive marketing of smoking. A smoking is not sexy a Kessler said. A smoking is not glamorous. Its not Youthful. That a the message we re trying to sell. Smoking is dirty. Smoking is dumb from a health  radio commercials feature a series of comedians thing jokes about topics like smokers breath smokers Hack tobacco stained hands and the expense of smoking. A a crazy thought a says one comedian. A i mean Why sell cigarettes Why not just sell phlegm and Cut out the middleman a a i think some of the ads Are going to be controversial and there will be some debate Over them a Kessler said. A but first and Foremost we re trying to protect the health of  smoking is the leading preventable cause of death and disease killing More people than alcohol illegal drugs accidents homicides and suicides combined said state health and welfare secretai7 Clifford Allenby. Smoking is associated with an increased risk of heart disease stroke High blood pressure emphysema and several kinds of cancer. Man cleared of rape after judge says women May not mean a not an old Bailey jury cleared a a Kin an Man rape charges on tuesday after a judge told jurors that a woman who says a a not does not necessarily mean it. ?1 won say no Thev done to always mean no a the ?11 a to Dlhy jurors in summing up a a can 1 turn their end options on and off Tike a tap As some women can.�?�. She Franl Larty Raker Audrey Wise said Dean should be removed from the Bench. Can say that when in comes to sexual in run it Oichun who says a not does not necessary said 1s j not competent to be a judge a Wise West German businessman Dieter Kemp 39, Testi fied that the alleged rape victim had consented to have sex with him at his West London apartment after drinking three bottles of Champagne some Sake and smoking marijuana. Kemp maintained the 29-year-old woman accused my of rape after he refused to pay her 10,000 pounds 516,400 and would not allow her and her Boyfriend to move into his apartment. No forensic evidence was submitted to the jury but they heard that police found no bruising on the woman s body or any traces of tears on her clothing. The woman testified that Kemp had raped her despite her protests. Dean told the jury he agreed with their verdict of not guilty. Saudis discover fourth Oil Field in a year do audant a i Hamern Saivii Arabia apr Oil minister Erv of a fee jul new do essay announced the disco Central 5 jjsp11 Fie do a a year a the kingdoms Central desert regions South of the capital of Riyadh. Prevent Quot re a ready a Quot 8 quartet of the world s As ? press Agency quoted the minister to crude Nufi Aramco s new discovery of High Quali which Fonsh is Naeem-1 exploration Well and 8 965 pc be 5? v depth of 8�?T843 Al hat Chandra in formations Are the i Amer pms ent of comply Headquarters in the East nce Center of Dhahran said the Naeem-1 Well lies East of Hattah and drilling began in february. Saudi Aramco will conduct further drilling and testing in the Naeem area to assess the size of the Field and to determine whether there Are Oil bearing structures at lower Depths. Oil Industry executives said that the four formations of Oil discovered to Date were the result of six Wells drilled with Only one turning out to be a dry Hole.  an unprecedented Success ratio in Oil Well drilling internationally a said one of the executives speaking on the condition he not be named. A. A saudi Aramco which is responsible for the bulk of the kingdoms Oil production was equipped with precise sophisticated equipment and asked to explore the rest of the  Teresa resigns her Post Vatican City a Pope John Paul ii has accepted the resignation of Mother Teresa As head of the religious order she founded to care for the sick and poor in Calcutta India the Vatican announced wednesday. Deputy Vatican spokesman monsignor Piero Pennacchini said Mother Teresa who won the Nobel peace prize in 1979 for her Charity work submitted her resignation for health reasons and was Happy to turn Over the reigns to a younger  the 79-year-old nun was hospitalized last year for heart troubles and surgeons implanted a permanent pacemaker on dec. I. Pennacchini noted that Mother Teresa was no longer Able to leave Calcutta to visit her missions in other parts of the world. Mother Teresa who was born in Yugoslavia founded the missionaries of Charity in 1950 Mother Teresa in Calcutta s squalid slums. The order recon med by the Vatican in 1965, expanded and now has 3,000 nuns working to help the poor in 87 countries. A new head of the order will be elected in Calcutta on sept. 8, Pennacchini said