European Stars and Stripes (Newspaper) - June 10, 1990, Darmstadt, Hesse Creative approach helps peddle radar Charles Osgood Tribune Media service the heart and soul of Good salesmanship is to imagine yourself in the position of your Prospect. Instead of thinking about your product and How great it is you should be thinking about him and How whatever it is you re Selling can help the customer to solve his problems. A Good Salesman has to be persistent but not taking no for an answer Isnit enough. You have to be creative As Well. Let us say for example that you Are a Backstatter Salesman for the department of defense. Backstatter is a kind of radar. Very High tech and very expensive. You can to sell a Backstatter system to just anybody since they run about $24.8 million apiece. But its a Good product and Worth every Penny you sincerely believe. Since nobody but Uncle Sam is in a position to Lay out that sort of fancy Money for a radar system you find yourself pitching Congress. You be already sold the government one of these and its in operation in Maine. What it does that regular old fashioned radars can to do is to see beyond the horizon. Conventional radar is line of sight. Backstatter bounces powerful radio beams off the ionosphere and then uses huge antennas to pick up the return signals. Those signals Are then fed into computers which generate pictures of targets Between 500 and 2,000 Miles away. The one in Maine is pointed out to sea and should any bombers approach our shores the Backstatter would spot them and give us a warning. You As a Backstatter Salesman Are charged with Selling the government another system to be deployed along our Southern Border. You can demonstrate How Well the system would work if anybody tried to bomb the United states from anywhere in latin America. Your problem is that nobody in Washington seems worried about anyone from latin America flying up Here and dropping bombs on us. If you were the . Government and you done to think that you have a pressing problem with countries trying to bomb you what sort of problems might you have that a Backstatter radar system might help you to solve think. The Pentagon is involved in drug interdiction efforts in that part of the hemisphere is it not it be Nice to be Able to track planes taking off and Landing 500 to 2,000 Miles South of the Border in the budget that the Pentagon has submitted for the coming fiscal year one fifth of the drug War allocation is for guess what a $242.8 million Backstatter radar system to be deployed along the mexican Border and pointed South. What Congress buy As an anti bomber weapon it might accept As an anti drug weapon. Its Worth a try. The defense department May not need As Many missiles As it used to but it can always use a Good Backstatter Salesman. To a stands 10nt>0n \mwdin6 1w6 Ndoc Focious ma6616 Tuat chs who for has jump the British to Gnu vhf pm tag cd tu6 sip of the kidding number of cars annual interest on . Debt could buy Yugo go a a 40 million Toyota Corolla �?19.5 million Ford Taurus �?13.5 million Mazda rx-7-�? 8 million Bow 325 in 8 million Jaguar xj-6 4.4 million porsche 911�?2.5 million a interest for 1990 is $175.6 billion source world features Syndicate the longest Days How Long wars lasted Vietnam war�?13 years 2 months 27 Days american revolution7 years 10 months 4 Days world War ii a 6 years 4 Days world War i a 4 years 3 months 16 Days korean conflict a 3 years 1 month 4 Days Spanish american War a 7 months 20 Days source work features Syndicate length of a Day on other planets Mercury a 58.5 Earth Days Venus a 117.4 Earth Days Mars a 24 hours 37 minutes 22.58 seconds Jupiter a 9 hours 55 minutes Saturn a 10 hours 38 minutes uranus �?10 hours 48 minutes Neptune �?14 hours Pluto a 6.5 Earth Days source 1001 questions answered about astronomy
