European Stars and Stripes (Newspaper) - February 24, 1991, Darmstadt, Hesse Columbia Pic Funai Tolar upon above Var Burton is the Host of Reading Rainbow a a television show that encourages children to turn off the set and read. Below More common fare for children a beet Leuice a a cartoon spinoff of the successful film. V continued from Page 11 ances with major National groups like the american Academy of paediatrics the National Educa Quot Tion association the National Pat and Many religious organizations. A a they supported the recent legislation and Charren is counting on them through their Mem bars ground the country to make sure the legislation is enforced. But not All its supporters Are certain of its eventual effect. �?�1 give it about a 50-50 Chance a said Lloyd n. Morrisett president of the Markle foundation which has been a major financial Backer of action for children a television. A if the acc administers the Bill rigorously there can be a beneficial change. But if the administration is lax a recent commissions have not been ideologically in favor of things like this a it wont have much effect.�?�. Besides the provision for educational and informational programming the measure also imposes hourly limits on advertising to children which has increased since deregulation. The new Cap will be 10vz minutes of advertising per hour on weekends and 12 minutes during the week. Even so children will be exposed to More advertising than adults there is an average of less than 8 minutes of commercials an hour on prime time television Chanen who got her education in the broadcasting Industry from Reading Trade publications said that when she started her Odyssey in television she thought it would last no More than two or three years. And she was so shy at the outset she recalled that she was overjoyed when right before her first appearance with Phil Donahue she fell Down a flight of stairs sprained her ankle and had an excuse to stay Home. But that was in her former life. A today a she said with a Grin a nothing can throw bit of. Everything the people who Jick children a programming for military stations around the world try to straddle the Fence educational programming sure but also cartoons and other popular stuff. Armed forces radio and television service a uses a combination of audience research critical acclaim and educators endorsements to select programming for children a said Bob Malcson chief of the television division of the service. A we assemble a balanced programming service for Pur youth audience a which includes teens he said. A we look for teen programs designed to heighten the social awareness of teens while away from the influx Nee of con us society what sep or. Ruth Soapbox with torn Cottle Power of Choice a among the programs that give kids something to think abcs by Matheson said Are sesame Street mister Rogers neighbourhood Eureka a a Castle Square one to electric company and kids court. The a popular programs he listed included teenage mutant Niiya turtles tiny Toon adventures Captain planet and the plane Teers Beetle juice Chip a Dales Rescue rangers muppet babies Duck tales Winnie the Pooh and new kids on the Block. A it a Mike Genalo. A new York Bureau february 24, 1991 sunday Page 17
